John S. Bowen (executive)
Encyclopedia
John S. Bowen (born circa 1927) is an American
advertising
executive and Advertising Hall of Fame inductee. He was CEO of D'Arcy Masius Benton & Bowles
.
He oversaw the merger of Benton & Bowles
and D'Arcy MacManus Masius, then ushered in their drive toward globalization. He was inducted into the hall of fame following his retirement.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive and Advertising Hall of Fame inductee. He was CEO of D'Arcy Masius Benton & Bowles
D'Arcy Masius Benton & Bowles
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with worldwide subsidiaries.DMB&B was established in November 1985 by the merger of the Benton & Bowles and D'Arcy-MacManus Masius advertising agencies...
.
He oversaw the merger of Benton & Bowles
Benton & Bowles
Benton & Bowles was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.-History:The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were...
and D'Arcy MacManus Masius, then ushered in their drive toward globalization. He was inducted into the hall of fame following his retirement.
External links
- John S. Bowen via AAF Hall of Fame