John Tantillo
Encyclopedia
John Tantillo is an American
branding and marketing consultant. He is credited with coining the term The O'Reilly Factor
, which later became the title of Bill O'Reilly
’s television show.
A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University
, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.
Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
Tantillo is a frequent guest on television and radio, often appearing on Fox Business News and Fox & Friends
. He is a regular guest on the Fox News live webcast discussion show, The Strategy Room, where he is seen twice a week on Business Hour, News With a View and God Talk Hours, analyzing the role of marketing within the topic of the day.
Tantillo has been called to discuss marketing issues related to politics, corporations and persons and has been called the “Howard Cosell
” of marketing for his distinctive voice, mannerisms and clothing. In December 2007, he generated controversy for advocating a Fat Santa campaign and comments that Santa Claus should lose weight and join the fight against the obesity epidemic. His position was ridiculed by Erich Muller during an appearance by Tantillo on Muller's radio program, The Mancow Show. Tantillo wrote again on this subject in 2008 and again met with criticism.
In his marketing analyses and critiques, Tantillo refers frequently to a concept he calls Adpublitizing. According to Tantillo, Adpublitizing means creating an advertisement that is sure to generate controversial coverage, thus ensuring that the advertisement and the related brand get many more impressions than a typical media buy.
In September 2008, Tantillo syndicated his blog content to IncBizNet.com, a social networking site for entrepreneurs run by Inc.com. Under the arrangement, he operated as a “Branding and Marketing Expert Blogger” for IncBizNet.com while also generating other blog content and Internet-disseminated guidance for readers of his blog and private clients. IncBizNet.com shut down at the end of 2009. In February 2009, Tantillo became a columnist for The Fox News Forum.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
branding and marketing consultant. He is credited with coining the term The O'Reilly Factor
The O'Reilly Factor
The O'Reilly Factor, originally titled The O'Reilly Report from 1996 to 1998 and often called The Factor, is an American talk show on the Fox News Channel hosted by commentator Bill O'Reilly, who often discusses current controversial political issues with guests.The program was the most watched...
, which later became the title of Bill O'Reilly
Bill O'Reilly (political commentator)
William James "Bill" O'Reilly, Jr. is an American television host, author, syndicated columnist and political commentator. He is the host of the political commentary program The O'Reilly Factor on the Fox News Channel, which is the most watched cable news television program on American television...
’s television show.
A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University
Hofstra University
Hofstra University is a private, nonsectarian institution of higher learning located in the Village of Hempstead, New York, United States, about east of New York City: less than an hour away by train or car...
, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.
Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
Tantillo is a frequent guest on television and radio, often appearing on Fox Business News and Fox & Friends
Fox & Friends
Fox & Friends is an American morning television show on the Fox News Channel.-History:The show begins at 6:00 a.m. Eastern Time with the latest Fox News Live headlines and analyzes the news of the morning...
. He is a regular guest on the Fox News live webcast discussion show, The Strategy Room, where he is seen twice a week on Business Hour, News With a View and God Talk Hours, analyzing the role of marketing within the topic of the day.
Tantillo has been called to discuss marketing issues related to politics, corporations and persons and has been called the “Howard Cosell
Howard Cosell
Howard William Cosell was an American sports journalist who was widely known for his blustery, cocksure personality. Cosell said of himself, "Arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff. I have been called all of these...
” of marketing for his distinctive voice, mannerisms and clothing. In December 2007, he generated controversy for advocating a Fat Santa campaign and comments that Santa Claus should lose weight and join the fight against the obesity epidemic. His position was ridiculed by Erich Muller during an appearance by Tantillo on Muller's radio program, The Mancow Show. Tantillo wrote again on this subject in 2008 and again met with criticism.
In his marketing analyses and critiques, Tantillo refers frequently to a concept he calls Adpublitizing. According to Tantillo, Adpublitizing means creating an advertisement that is sure to generate controversial coverage, thus ensuring that the advertisement and the related brand get many more impressions than a typical media buy.
In September 2008, Tantillo syndicated his blog content to IncBizNet.com, a social networking site for entrepreneurs run by Inc.com. Under the arrangement, he operated as a “Branding and Marketing Expert Blogger” for IncBizNet.com while also generating other blog content and Internet-disseminated guidance for readers of his blog and private clients. IncBizNet.com shut down at the end of 2009. In February 2009, Tantillo became a columnist for The Fox News Forum.
External links
- Marketing Department of America
- Marketing Department of America
- IncBiznet.com
- The Marketing Doctor blog
- Fat Santa Radio Interview
- Fox Business News. "Street Meat". 2008-01-31.
- Fox News Strategy Room
- John Tantillo's column on Fox Forum
TV Appearances
- Fox Business News. Happy Hour. "Super Bowl Commercials: Hit or Miss?" January 31, 2008.
- Fox Business. "Money For Breakfast: FedEx Cuts Kinko's" June 18, 2008.
- Fox Business. Your World with Neil Cavuto. "Money For Breakfast: Racy Ad Rolls Retailer." June 26, 2008.
- ABCNews.com - NOW. "Money Matters: Does Bad Press Affect Endorsements?" July 14, 2008.
- Fox Business. Your World with Neil Cavuto. "The Health-Care Show" July 22, 2009.