Jonathan Thake
Encyclopedia
Jonathan Thake is a television writer best known for ‘the slag of all snacks’ campaign for Pot Noodle
Pot Noodle
Pot Noodle is a brand of ramen-style instant noodle snack foods, available in a selection of flavours and varieties. Its dehydrated mixture consists of wide noodles, textured soya pieces, assorted dried vegetables and flavouring powder. The product is prepared by adding boiling water, which softens...

. His first comedy series, The Persuasionists
The Persuasionists
The Persuasionists is a sitcom broadcast on BBC Two set in the world of advertising starring Iain Lee, Simon Farnaby, Adam Buxton, Jarred Christmas and Daisy Haggard, and featuring Natalie Gumede . It was the sitcom writing debut for Jonathan Thake, best known until then for ‘the slag of all...

, premiered on Wednesday 13 January 2010 on BBC2.

Biography

Thake and Lee Tan began working together as a creative team when they were paired by a headhunter in 1997 for a placement with Bartle Bogle Hegarty
Bartle Bogle Hegarty
Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon...

. The pair were hired by HHCL
HHCL
HHCL was a London based advertising agency prominent in the 1990s. The firm won fame for its innovative working practices and radical approach to marketing communications, and was voted 'Agency of the Decade' by Campaign magazine in 2000...

 in 1998, which is the "slag of all snacks" campaign they directed launched in 2002.

Thake wrote a pilot episode about a fictional advertising agency, "The Scum Also Rises", that was broadcast on BBC3 in 2007. It was picked up by BBC2 and the series, The Persuasionists
The Persuasionists
The Persuasionists is a sitcom broadcast on BBC Two set in the world of advertising starring Iain Lee, Simon Farnaby, Adam Buxton, Jarred Christmas and Daisy Haggard, and featuring Natalie Gumede . It was the sitcom writing debut for Jonathan Thake, best known until then for ‘the slag of all...

, premiered on 13 January 2010.

External links

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