Josh Taft is an American music video director. He has directed music videos for Stone Temple Pilots

Stone Temple Pilots

Stone Temple Pilots is an American rock band from San Diego, California that consists of Scott Weiland , brothers Robert DeLeo and Dean DeLeo , and Eric Kretz ....

 ("Sex Type Thing

Sex Type Thing

"Sex Type Thing" is the debut single released in 1992 by American rock band Stone Temple Pilots from their debut studio album, Core. "Sex Type Thing" also appears on the greatest hits compilation album Thank You. The song spawned a music video which received moderate rotation on MTV...

", "Plush

Plush (song)

"Plush" is a song by American rock band Stone Temple Pilots. It is one of the band's biggest hits, and was released as the second single from the band's debut studio album, Core .-Composition and inspiration:...

", and "Lady Picture Show

Lady Picture Show

"Lady Picture Show" is a song by American alternative rock band Stone Temple Pilots. It was the second single released from their third album, Tiny Music... Songs from the Vatican Giftshop. It was one of three tracks on this album to reach #1 on the Billboard Hot Mainstream Rock Tracks chart...

"), Nas

Nas

Nasir bin Olu Dara Jones, who performs under the name Nas , formerly Nasty Nas, is an American rapper and actor. He is regarded as one of the most important figures in hip hop and one of the most skilled and influential rappers of all-time...

 ("This World Is Yours"), A Tribe Called Quest

A Tribe Called Quest

A Tribe Called Quest is an American hip hop group, formed in 1985, and is composed of rapper/producer Q-Tip , rapper Phife Dawg , and DJ/producer Ali Shaheed Muhammad. A fourth member, rapper Jarobi White, left the group after their first album but rejoined in 2006...

 ("Award Tour", "Electric Relaxation" and "Oh My God"), Cypress Hill

Cypress Hill

Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...

 ("Insane in the Brain

Insane in the Brain

"Insane in the Brain" is a hit single by the American hip hop group Cypress Hill. It was released in 1993 and in addition to hitting number 1 on the US rap chart, the song also was a surprise crossover hit, reaching number 19 in the Hot 100 chart in 1994. It was highly successful in other countries...

"), Mother Love Bone

Mother Love Bone

Mother Love Bone was an American rock band that formed in Seattle, Washington in 1988. The band was active from 1988 to 1990. Frontman Andrew Wood's personality and compositions helped to catapult the group to the top of the burgeoning late 1980s/early 1990s Seattle music scene...

 ("Stardog Champion

Apple (album)

- Personnel :Mother Love Bone* Jeff Ament – bass guitar, art direction and concept* Bruce Fairweather – lead guitar* Greg Gilmore – drums* Stone Gossard – rhythm guitar* Andrew Wood – vocals, pianoProduction...

"), and Pearl Jam

Pearl Jam

Pearl Jam is an American rock band that formed in Seattle, Washington, in 1990. Since its inception, the band's line-up has included Eddie Vedder , Jeff Ament , Stone Gossard , and Mike McCready...

 ("Alive", "Even Flow

Even Flow

"Even Flow" is a song by the American rock band Pearl Jam. Featuring lyrics written by vocalist Eddie Vedder and music written by guitarist Stone Gossard, "Even Flow" was released in 1992 as the second single from the band's debut album, Ten . The song peaked at number three on the Billboard...

", and "Oceans

Oceans (Pearl Jam song)

"Oceans" is a song by the American rock band Pearl Jam. Featuring lyrics written by vocalist Eddie Vedder and music co-written by Vedder, guitarist Stone Gossard, and bassist Jeff Ament, "Oceans" was released in 1992 as the fourth single from the band's debut album, Ten...

"), among others.

After graduating from NYU Film School in 1989, Taft returned to his hometown of Seattle, Washington where he began shooting grassroots videos for his musician friends, including members of Mother Love Bone (the predecessor to Pearl Jam) and Soundgarden.

After forming his own company, Cowboy Films, Taft followed with videos for other alternative acts such as Stone Temple Pilots and Alice in Chains. He received several MTV Video Music Awards and Billboard Awards for his work.

Taft then made the move to commercial directing with spots for clients such as Adidas, Reebok, Nike, Energizer, Sprite and Nissan Xterra. In 2003, he won a Lion Award at the Cannes Festival for his Nike “Stickman Basketball" advertisement and later received a second award for his Coca-Cola “Round The Fire” advertisements. He was a "Gold" Clio Award winner in 2004 for his Nike "Frisbee," "Hoops," and "Football" spots.