Joshua Fernandez
Encyclopedia
Joshua Fernandez is a Malaysian film director
Film director
A film director is a person who directs the actors and film crew in filmmaking. They control a film's artistic and dramatic nathan roach, while guiding the technical crew and actors.-Responsibilities:...

. He first started working in the film industry
Film industry
The film industry consists of the technological and commercial institutions of filmmaking: i.e. film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and other film crew...

 in December 1995 and made his directorial debut in April 2000. Directing TV Commercials, specializing in Visual Effects
Visual effects
Visual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or...

 type scripts. A co-founders of BOO Films SDN BHD (Malaysian film production company), Joshua served as it's Executive Producer between 1998-2001. Managing a pool of local and foreign and Film Directors and working on brands such as Telekom Malaysia
Telekom Malaysia
Telekom Malaysia Berhad , DBA TM, is the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies, with a market capitalisation of RM13.9 billion and a workforce of 26,629 employees. Established as the Telecommunications Department of Malaya in 1946, it...

, TMnet, bluehyppo, Philips Malaysia, National Panasonic, KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

 and Mc Donald’s.

Back then, he was also an active member in the Malaysian Association of Advertising Film Makers or MAAF. During which, he served as an ESCO member on the board of MAAF. Mid-2001 he resigned his post at BOO Films and has been film directing
Film director
A film director is a person who directs the actors and film crew in filmmaking. They control a film's artistic and dramatic nathan roach, while guiding the technical crew and actors.-Responsibilities:...

 regionally around South East Asian ever since.

Design

In 2009, Joshua was commissioned to design and develop a coffee table book for a private art collection. Officially launched by the Deputy Prime Minister
Deputy Prime Minister
A deputy prime minister or vice prime minister is, in some counties, a government minister who can take the position of acting prime minister when the prime minister is temporarily absent. The position is often likened to that of a vice president, but is significantly different, though both...

 of Malaysia, Tan Sri Muhyiddin Yassin
Muhyiddin Yassin
Tan Sri Muhyiddin bin Yassin is a Malaysian politician and the current Deputy Prime Minister and the Minister of Education. He is also the Deputy President of the United Malays National Organisation , the main component party of the ruling Barisan Nasional coalition.Muhyiddin grew up in the state...

 in June 2010, the book, MALAYSIAN CONTEMPORARY ART :: The AFK Collection is considered by many to be Malaysia’s definitive contemporary art collection. Featuring art works from over 80 contemporary artist, this 1000 page book "possibly the largest publication of its kind in Asia, art book or otherwise" ~ ( as quoted by The Star Sunday, June 6, 2010) has a layout spread of 2.2ft and weighs in at over 10 ㎏.

Music

Deep House Society is a project of Kuala Lumpur dj legend DJ Gabriel and good friend Joshua Fernandez. Producing dance music specifically Deep House
Deep house
Deep house is a subgenre of house music that fuses elements of Chicago house into the 1980s jazz-funk and touches of soul music. In the early compositions , influences of jazz music were most frequently brought out by using more complex chords than simple triads which are held for many bars and...

 the duo has gone produced and release a number of tracks. The first released was a Deep House
Deep house
Deep house is a subgenre of house music that fuses elements of Chicago house into the 1980s jazz-funk and touches of soul music. In the early compositions , influences of jazz music were most frequently brought out by using more complex chords than simple triads which are held for many bars and...

 cover version of INXS
INXS
INXS are an Australian rock band, formed as The Farriss Brothers in 1977 in Sydney, New South Wales. Mainstays are Garry Gary Beers on bass guitar, Andrew Farriss on guitar/keyboards, Jon Farriss on drums, Tim Farriss on lead guitar and Kirk Pengilly on guitar/sax...

 Need You Tonight , with Joshua on vocals under Love International.

Family

Joshua is also the elder brother to hitz.fm
Hitz.fm
hitz.fm is a Malaysian national radio station managed by AMP Radio Networks, a subsidiary of Astro All Asia Networks plc. hitz.fm is Malaysia's leading English-language station with an estimated 1.5 million listeners .-Programming:...

 morning crew, JJ
JJ Fernandez
J.J. Fernandez, better known by his on air name JJ, is a radio announcer for hitz.fm's breakfast show The Morning Crew, the No.1 English radio show in Malaysia....

 and to Zabrina Fernandez
Zabrina Fernandez
Zabrina Fernandez , along with partner Joe Jer were the first winners of The Amazing Race Asia, a franchise of the hugely popular reality show The Amazing Race....

, winner of Amazing Race Asia Season One; a popular reality TV series.

Awards & Accreditations

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