Jovovich-Hawk
Encyclopedia
Jovovich-Hawk was a clothing line created by models
Milla Jovovich
and Carmen Hawk in 2003. The atelier was based in Los Angeles
, with pieces sold at Fred Segal
in Los Angeles
, Harvey Nichols
, and over 50 stores around the world. Vogue
magazine praised the line for its "girl-about-town cult status most designers spend years trying to achieve." Jovovich-Hawk had an annual turnover of $210 million.
In the September 2008 issue of Lucky magazine, Jovovich announced that Jovovich-Hawk had ceased operations.
The line's first collection, which amounted to eight pieces, was impressive enough to catch the eye of John Eshaya, women's creative director for Ron Herman at Fred Segal. The pieces were sold exclusively at its stores; the line almost instantly sold out. The line's second season was equally, if not more successful, with Fred Segal re-ordering its stock mid way through the season.
. There was also the "Vivian", a white lace minidress inspired by illustrations of early 20th century artist Henry Darger
, and a floral piece named "Sissy", which Jovovich dubbed "a Carrie prom dress" after Sissy Spacek
's role in the horror film Carrie.
In April, Jovovich and Hawk launched the Jovovich-Hawk clothing range at Harvey Nichols in London
. In November, the Council of Fashion Designers of America
(CFDA) and US
Vogue
nominated Jovovich-Hawk as for the CFDA/Vogue Fashion Fund Award. The award was founded three years ago and underwritten by Vogue, Barneys New York
, Coach
, Juicy Couture
, Kellwood Company
, Nordstrom
and Theory
, with additional support from Gucci
. The winner would receive $200,000 as well as a year of industry guidance and support. Jovovich-Hawk was nominated as a finalist, with Doo-Ri Chung
taking the top prize.
and Badgley Mischka
. Jovovich-Hawk also teamed together with Mango to create a limited edition special collection for Spring 2007. The Jovovich-Hawk for MNG collection would feature 10 dresses with a '60s theme.
In Jovovich's film, Resident Evil: Extinction
, the costume she wore is a Jovovich-Hawk design. The shorts Alice, her character, wears are a variation on the "Alice Star" Shorts from the Spring 2007 collection. For the Fall 2007 collection, titled Le Petit Mort, the two drew inspiration from "everything from very classic Irving Penn
to a Versailles
whore in an alley in Paris."
In August 2007, Jovovich-Hawk participated with other designers to create a limited edition T-shirt for "Fashion Gives Back", Glamour
s initiative to help benefit the "Malaria
No More" organization. For every T-shirt sold, "Malaria No More" would donate bed nets to women in Tanzania
. In early September, Jovovich-Hawk participated in the Mercedes-Benz
Fashion Week
in New York
to showcase their Spring 2008 line.
It was announced in late 2007 that Jovovich and Hawk signed a deal to design a diffusion collection for Target's Go International
campaigns, following in the footsteps of Luella, Paul & Joe and Proenza Schouler
. In the winter of 2007, Jovovich and Hawk shot a TV commercial for the collection in Los Angeles
which was then shown during the New York Mercedes Benz Fall '08 Fashion Week in February 2008. The collection debuted on March 2, 2008.
Jovovich explained that the business folded because of increased demands on both her and Hawk's time, and because the business simply grew too big for them. "It was actually really amazing when we were very private and doing everything in-house, sewing all the clothes in-house, but as soon as the orders got too big and we had to outsource, it was disaster with production companies and factories. I mean, we just couldn't handle it," Jovovich said. "We were two artist girls who didn't have our business together." Jovovich further explained, "I'm an artist. I'm not someone who can deal with shipping rates and taxes." She considers their Target
line the final farewell to the public. "We were like, all right, let's end on a high note." Jovovich plans to design again on a smaller scale in the future.
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
Milla Jovovich
Milla Jovovich
Milla Jovovich December 17, 1975)is an American model, actress, musician, and fashion designer. Over her career, she has appeared in a number of science fiction and action-themed films, for which music channel VH1 has referred to her as the "reigning queen of kick-butt".Milla Jovovich began...
and Carmen Hawk in 2003. The atelier was based in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, with pieces sold at Fred Segal
Fred Segal
Fred Segal is an upscale Los Angeles, California based clothing retailer. There are currently two Fred Segal stores: one in Hollywood and the other in Santa Monica....
in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...
, and over 50 stores around the world. Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
magazine praised the line for its "girl-about-town cult status most designers spend years trying to achieve." Jovovich-Hawk had an annual turnover of $210 million.
In the September 2008 issue of Lucky magazine, Jovovich announced that Jovovich-Hawk had ceased operations.
2003–2005
Jovovich-Hawk was established by Jovovich and Hawk in 2003. The two met over 13 years ago as young models. Both women are adamant that the collections were for all ages and sizes, at times using Jovovich's mother as a size model. The collection was inspired by strong women, with a feminine vintage edge. Jovovich explained to the Taipei Times, "For us, it's about strong women or making women feel strong." Jovovich and Hawk managed all aspects of the clothing line from manufacturing to distribution. For one of their first collections, the two had sewn the clothes themselves and before 2005 did not hire others to sew for them.The line's first collection, which amounted to eight pieces, was impressive enough to catch the eye of John Eshaya, women's creative director for Ron Herman at Fred Segal. The pieces were sold exclusively at its stores; the line almost instantly sold out. The line's second season was equally, if not more successful, with Fred Segal re-ordering its stock mid way through the season.
2006
For the 2006 spring collection, each piece had a name that paid homage to art, literature or film. The dress worn for the CS (California Style) photo shoot was known as the "Carly", after Carly SimonCarly Simon
Carly Elisabeth Simon is an American singer-songwriter, musician, and children's author. She rose to fame in the 1970s with a string of hit records, and has since been the recipient of two Grammy Awards, an Academy Award, and a Golden Globe Award for her work...
. There was also the "Vivian", a white lace minidress inspired by illustrations of early 20th century artist Henry Darger
Henry Darger
Henry Joseph Darger, Jr. was a reclusive American writer and artist who worked as a custodian in Chicago, Illinois...
, and a floral piece named "Sissy", which Jovovich dubbed "a Carrie prom dress" after Sissy Spacek
Sissy Spacek
Sissy Spacek is an American actress and singer. She came to international prominence for her for role as Carrie White in Brian De Palma's 1976 horror film Carrie for which she earned her first Academy Award nomination...
's role in the horror film Carrie.
In April, Jovovich and Hawk launched the Jovovich-Hawk clothing range at Harvey Nichols in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. In November, the Council of Fashion Designers of America
Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. is a not-for-profit trade association of over 350 of America’s foremost fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the Executive Director...
(CFDA) and US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
nominated Jovovich-Hawk as for the CFDA/Vogue Fashion Fund Award. The award was founded three years ago and underwritten by Vogue, Barneys New York
Barneys New York
Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.Brands sold include...
, Coach
Coach (company)
Coach, Inc. is an upscale American leather goods company known for ladies' and men's handbags, as well as items such as luggage, briefcases, wallets and other accessories . Coach also offers watches and footwear.- History :Coach was founded in 1941, in a loft in New York...
, Juicy Couture
Juicy Couture
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1996...
, Kellwood Company
Kellwood Company
Kellwood Company designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, Rebecca Taylor, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister...
, Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
and Theory
Theory
The English word theory was derived from a technical term in Ancient Greek philosophy. The word theoria, , meant "a looking at, viewing, beholding", and referring to contemplation or speculation, as opposed to action...
, with additional support from Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
. The winner would receive $200,000 as well as a year of industry guidance and support. Jovovich-Hawk was nominated as a finalist, with Doo-Ri Chung
Doo-Ri Chung
Doo-Ri Chung is a Korean-American fashion designer.-Training and work experience:Chung graduated from The New School university's Parsons division with a Bachelor of Fine Arts in Fashion in 1995. After receiving her degree, Chung worked for Geoffrey Beene for six years, rising to the position of...
taking the top prize.
2007–2008
In 2007, Jovovich-Hawk participated in FashionWeekLive, a tour produced by IMG Fashion that also included collections by Anne KleinAnne Klein
Anne Klein was an American fashion designer who founded her own women's sportswear and apparel label.-Biography:Anne Klein was born as Hannah Golofski in a Jewish family in Brooklyn, New York on August 3, 1923...
and Badgley Mischka
Badgley Mischka
Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design...
. Jovovich-Hawk also teamed together with Mango to create a limited edition special collection for Spring 2007. The Jovovich-Hawk for MNG collection would feature 10 dresses with a '60s theme.
In Jovovich's film, Resident Evil: Extinction
Resident Evil: Extinction
Resident Evil: Extinction is a Canadian-British 2007 science fiction action horror film also categorized as a doomsday and zombie film, and is the third installment in the Resident Evil film series, which is based on the Capcom survival horror series Resident Evil...
, the costume she wore is a Jovovich-Hawk design. The shorts Alice, her character, wears are a variation on the "Alice Star" Shorts from the Spring 2007 collection. For the Fall 2007 collection, titled Le Petit Mort, the two drew inspiration from "everything from very classic Irving Penn
Irving Penn
Irving Penn was an American photographer known for his portraiture and fashion photography.-Early career:Irving Penn studied under Alexey Brodovitch at the Philadelphia Museum School of Industrial Art from which he was graduated in 1938. Penn's drawings were published by Harper's Bazaar and he...
to a Versailles
Versailles
Versailles , a city renowned for its château, the Palace of Versailles, was the de facto capital of the kingdom of France for over a century, from 1682 to 1789. It is now a wealthy suburb of Paris and remains an important administrative and judicial centre...
whore in an alley in Paris."
In August 2007, Jovovich-Hawk participated with other designers to create a limited edition T-shirt for "Fashion Gives Back", Glamour
Glamour (magazine)
Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood....
s initiative to help benefit the "Malaria
Malaria
Malaria is a mosquito-borne infectious disease of humans and other animals caused by eukaryotic protists of the genus Plasmodium. The disease results from the multiplication of Plasmodium parasites within red blood cells, causing symptoms that typically include fever and headache, in severe cases...
No More" organization. For every T-shirt sold, "Malaria No More" would donate bed nets to women in Tanzania
Tanzania
The United Republic of Tanzania is a country in East Africa bordered by Kenya and Uganda to the north, Rwanda, Burundi, and the Democratic Republic of the Congo to the west, and Zambia, Malawi, and Mozambique to the south. The country's eastern borders lie on the Indian Ocean.Tanzania is a state...
. In early September, Jovovich-Hawk participated in the Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
Fashion Week
New York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...
in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
to showcase their Spring 2008 line.
It was announced in late 2007 that Jovovich and Hawk signed a deal to design a diffusion collection for Target's Go International
Go International
Go International is a Target Corporation store brand that focuses on affordable apparel and accessories for women. Each season is created by a different designer who is already well known for their high-end collections and is only available for 90 days from its release.-Designers:*Fiorucci *Luella...
campaigns, following in the footsteps of Luella, Paul & Joe and Proenza Schouler
Proenza Schouler
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza...
. In the winter of 2007, Jovovich and Hawk shot a TV commercial for the collection in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
which was then shown during the New York Mercedes Benz Fall '08 Fashion Week in February 2008. The collection debuted on March 2, 2008.
Ceasing of Operations
Jovovich-Hawk ceased operations as of mid-2008.Jovovich explained that the business folded because of increased demands on both her and Hawk's time, and because the business simply grew too big for them. "It was actually really amazing when we were very private and doing everything in-house, sewing all the clothes in-house, but as soon as the orders got too big and we had to outsource, it was disaster with production companies and factories. I mean, we just couldn't handle it," Jovovich said. "We were two artist girls who didn't have our business together." Jovovich further explained, "I'm an artist. I'm not someone who can deal with shipping rates and taxes." She considers their Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
line the final farewell to the public. "We were like, all right, let's end on a high note." Jovovich plans to design again on a smaller scale in the future.
External links
- Official website
- Jovovich-Hawk at Milla Jovovich's official website
- Jovovich-Hawk at MySpaceMySpaceMyspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....