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Juicebox (container)
Encyclopedia
A juice box, also called a carton
or popper, is a small container used to conveniently carry and consume drink
s (most often juice
). They are frequently made of paperboard
with an aluminium foil
lining, but variations exist. Juice boxes are most popular with children, although other uses include emergency drinking water
and wine
.
Ruben Rausing
first created a product in 1963 that consisted of a box that would be used for containing liquids, more specifically, milk. His creation was named the Tetra Brik, and gained popularity because the product was efficient and a major space saver compared to the canisters that were previously used. The juice box was officially incorporated in the U.S. market in 1980. After its introduction, the product gained almost instant popularity and the market began to grow at a fast rate. According to an article on the website Enotes, in 1986, only six years after the product’s introduction, juice boxes accounted for 20% of the United States juice market, as more and more companies were introducing their own lines of juice boxes.
which is usually six layers of paper
, polyethylene
, and aluminum foil. Paper is used to shape the product and give the box an extra source of strength, Polyethylene forms a liquid tight seal and keeps the product dry; Ployethylene is the layer used to print the information and graphics that are provided on the packaging. Aluminum is used for the purpose of keeping light and oxygen out, as well preventing the juice from becoming spoiled without having to use extra preservatives. One of the reasons as to why juice boxes are so popular is their convenience. Juice Boxes are portable and can be easily drunk while on-the-go. The shape of the product makes them easy for kids and adults alike to hold and use.
Juice boxes were originally designed in a very specific fashion, a style that has proved to be successful as it has remained, for the most part, unchanged. Manufacturers chose a box shape because they foresaw this shape as being the most convenient and easily handled. Juice boxes typically come with a covered hole and an attached straw which makes it easier for children to drink and generally results in less of a mess. However, there are some juice boxes available for purchase that are equipped with a pull tab; this variation of the juice box is ideal for larger portions that are not consumed in one sitting, because the tab is resealable.
At the juice box’s inception in the early 1980s, juice boxes were primarily made up of diluted juice drinks containing many more artificial ingredients other than real fruit juice. However, as the product’s popularity grew throughout the years, so did Americans’ fixation with health and consuming natural products. So juice boxes evolved and began containing real fruit juice, as well as healthy add-ins, such as vitamin
s, to also appeal to a more health conscious public.
Carton
Carton is the name of certain types of containers typically made from paperboard which is also sometimes known as cardboard. Many types of cartons are used in packaging. Sometimes a carton is also called a box.-Folding cartons:...
or popper, is a small container used to conveniently carry and consume drink
Drink
A drink, or beverage, is a liquid which is specifically prepared for human consumption. In addition to fulfilling a basic human need, beverages form part of the culture of human society.-Water:...
s (most often juice
Juice
Juice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree...
). They are frequently made of paperboard
Liquid packaging board
Liquid packaging board is a multi-ply paperboard with high stiffness, strong wet sizing and a high barrier coating. Only virgin paper fibers are used. The barrier coating must hold the liquid and prevent migration of air and flavors through the paperboard....
with an aluminium foil
Aluminium foil
Aluminium foil is aluminium prepared in thin metal leaves, with a thickness less than , thinner gauges down to are also commonly used. In the USA, foils are commonly gauged in mils. Standard household foil is typically thick and heavy duty household foil is typically .The foil is pliable, and...
lining, but variations exist. Juice boxes are most popular with children, although other uses include emergency drinking water
Drinking water
Drinking water or potable water is water pure enough to be consumed or used with low risk of immediate or long term harm. In most developed countries, the water supplied to households, commerce and industry is all of drinking water standard, even though only a very small proportion is actually...
and wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...
.
Ruben Rausing
Ruben Rausing
Ruben Rausing was the founder of the liquid food packaging company Tetra Pak. He was born in Helsingborg, Sweden in 1895. On his death Ruben Rausing was Sweden's richest person.-Early life:...
first created a product in 1963 that consisted of a box that would be used for containing liquids, more specifically, milk. His creation was named the Tetra Brik, and gained popularity because the product was efficient and a major space saver compared to the canisters that were previously used. The juice box was officially incorporated in the U.S. market in 1980. After its introduction, the product gained almost instant popularity and the market began to grow at a fast rate. According to an article on the website Enotes, in 1986, only six years after the product’s introduction, juice boxes accounted for 20% of the United States juice market, as more and more companies were introducing their own lines of juice boxes.
Packaging and marketing
A juice box is made of liquid packaging boardLiquid packaging board
Liquid packaging board is a multi-ply paperboard with high stiffness, strong wet sizing and a high barrier coating. Only virgin paper fibers are used. The barrier coating must hold the liquid and prevent migration of air and flavors through the paperboard....
which is usually six layers of paper
Paper
Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets....
, polyethylene
Polyethylene
Polyethylene or polythene is the most widely used plastic, with an annual production of approximately 80 million metric tons...
, and aluminum foil. Paper is used to shape the product and give the box an extra source of strength, Polyethylene forms a liquid tight seal and keeps the product dry; Ployethylene is the layer used to print the information and graphics that are provided on the packaging. Aluminum is used for the purpose of keeping light and oxygen out, as well preventing the juice from becoming spoiled without having to use extra preservatives. One of the reasons as to why juice boxes are so popular is their convenience. Juice Boxes are portable and can be easily drunk while on-the-go. The shape of the product makes them easy for kids and adults alike to hold and use.
Juice boxes were originally designed in a very specific fashion, a style that has proved to be successful as it has remained, for the most part, unchanged. Manufacturers chose a box shape because they foresaw this shape as being the most convenient and easily handled. Juice boxes typically come with a covered hole and an attached straw which makes it easier for children to drink and generally results in less of a mess. However, there are some juice boxes available for purchase that are equipped with a pull tab; this variation of the juice box is ideal for larger portions that are not consumed in one sitting, because the tab is resealable.
At the juice box’s inception in the early 1980s, juice boxes were primarily made up of diluted juice drinks containing many more artificial ingredients other than real fruit juice. However, as the product’s popularity grew throughout the years, so did Americans’ fixation with health and consuming natural products. So juice boxes evolved and began containing real fruit juice, as well as healthy add-ins, such as vitamin
Vitamin
A vitamin is an organic compound required as a nutrient in tiny amounts by an organism. In other words, an organic chemical compound is called a vitamin when it cannot be synthesized in sufficient quantities by an organism, and must be obtained from the diet. Thus, the term is conditional both on...
s, to also appeal to a more health conscious public.
External links
- Kathy, Saporito. "Juice Box". Encyclopedia.com. 2002. retrieved 9 April 2009