Jägermeister
Encyclopedia
Jägermeister is a German 70-proof digestif made with 56 different herb
s and spice
s. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel
, south of Braunschweig
, Lower Saxony
, Germany
.
. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.
Translated literally, Jägermeister means "hunt-master", combining Jäger (hunter) and Meister (master, in the sense of an accomplished professional). A possible free translation might be gamekeeper
.
In parts of Germany (Lower Saxony), it is often humorously called Leberkleister (“liver glue”). The humor plays upon the fact that Leberkleister is an exact rhyme with Jägermeister. A satirical advertisement which mocks Jägermeister as Leberkleister appeared on the back cover of issue number 70 of the German edition of Mad
magazine in February, 1975, under the rubric “Advertisements we’d like to see.”
The Jägermeister logo
, which shows the head of a stag
with a glowing Christian cross
between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace
, patron saints of hunters.
called Kräuterlikör
(herbal liqueur). It is similar to other central European liqueurs, such as Gammel Dansk
from Denmark, Unicum
from Hungary, Becherovka
from the Czech Republic and Pelinkovac
from Croatia. In contrast to those beverages, Jägermeister has a sweeter taste.
Jägermeister’s ingredients include 56 herbs, fruits, roots and spices including citrus
peel, liquorice, anise
, poppy seed
s, saffron
, ginger
, juniper berries
and ginseng
. These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak
barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar
, caramel
, alcohol
and water
. It is filtered one last time and then bottled.
The producer recommends that Jägermeister be kept on ice and served cold and suggests that it be kept in a freezer
at -18 C or on tap between -15 C and -11 C.
Contrary to an urban legend
, Jägermeister does not contain deer
or elk
blood.
(1830–1898). Riesenthal is uncredited on the label.
According to Mast-Jägermeister SE, the translation is:
A loose translation which preserves the rhyme
and meter
is:
, as they have sponsored various European racing teams, primarily those who fielded BMW
s and Porsche
s. These teams have competed in various major racing series including Formula One
(March
and EuroBrun
), DRM
(Max Moritz, Kremer
, Zakspeed
), DTM
and Group C
(Brun Motorsport
), who took the team title in the 1986 World Sportscar Championship
.
Jägermeister's orange livery is one of the more commonly recognised in motorsport. The Spanish
Fly slot car brand has recently brought out model cars with the distinctive design. More recently, they introduced the Naylor Racing NHRA
Pro Stock
car, minus its signature orange livery. The livery’s notability was proven when an article in the January 31, 2008, edition of Autosport
listed it as one of the twenty most iconic commercial color schemes.
Jägermeister is associated with German football
, especially the Bundesliga
. In 1973, the Eintracht Braunschweig
team became the first soccer team to place a sponsor’s logo on its pants, although the team rejected a related proposal to rename itself "Eintracht Jägermeister". The sponsorship, very controversial at the time, paid the team 100,000 DM (€51,130) and introduced a new way of doing business in soccer. Other teams quickly followed suit. Jägermeister now displays its advertisement
s at several soccer stadiums in Germany.
Jägermeister also had an involvement in table tennis
; it sponsored a domestic team called TTC Jägermeister Calw and was a personal sponsor of Dragutin Šurbek
.
and through its association with heavy metal
bands such as Metallica
, Mötley Crüe
, Pantera
, HIM, and Slayer
. Jägermeister is the tour sponsor of numerous bands of this genre
.
Jägermeister has been a sponsor of the second stage at the Rockstar Mayhem Festival
since 2008. Mayhem Fest is a large Hard Rock
and Modern Metal
festival that tours the United States and Canada. In 2008 the stage featured the bands Machine Head
, Airbourne
, Five Finger Death Punch
and Walls of Jericho. The 2009 Mayhem Fest Jäger Stage featured Trivium
, All That Remains
and God Forbid
. The 2010 stage featured the bands Hatebreed
, Chimaira
, Shadows Fall
and Winds of Plague
. The 2011 stage is billed to feature bands Unearth
, Kingdom of Sorrow
, and Red Fang.
The Jägermeister Music Tour
, which is owned by Sidney Frank Importing, is an event that is held each year in the spring and fall.
In Australia, Jägermeister sponsors the AIR Charts
, which are Australia’s official independent music charts (run by the Australian Independent Record Labels Association
).
Herb
Except in botanical usage, an herb is "any plant with leaves, seeds, or flowers used for flavoring, food, medicine, or perfume" or "a part of such a plant as used in cooking"...
s and spice
Spice
A spice is a dried seed, fruit, root, bark, or vegetative substance used in nutritionally insignificant quantities as a food additive for flavor, color, or as a preservative that kills harmful bacteria or prevents their growth. It may be used to flavour a dish or to hide other flavours...
s. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel
Wolfenbüttel
Wolfenbüttel is a town in Lower Saxony, Germany, located on the Oker river about 13 kilometres south of Brunswick. It is the seat of the District of Wolfenbüttel and of the bishop of the Protestant Lutheran State Church of Brunswick...
, south of Braunschweig
Braunschweig
Braunschweig , is a city of 247,400 people, located in the federal-state of Lower Saxony, Germany. It is located north of the Harz mountains at the farthest navigable point of the Oker river, which connects to the North Sea via the rivers Aller and Weser....
, Lower Saxony
Lower Saxony
Lower Saxony is a German state situated in north-western Germany and is second in area and fourth in population among the sixteen states of Germany...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
.
History
The term Jägermeister was introduced in Germany in 1934 in the new Reichsjagdgesetz (Reich hunting law). The term was applied to senior foresters and gamekeepers in the German civil serviceCivil service
The term civil service has two distinct meanings:* A branch of governmental service in which individuals are employed on the basis of professional merit as proven by competitive examinations....
. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.
Translated literally, Jägermeister means "hunt-master", combining Jäger (hunter) and Meister (master, in the sense of an accomplished professional). A possible free translation might be gamekeeper
Gamekeeper
A gamekeeper is a person who manages an area of countryside to make sure there is enough game for shooting, or fish for angling, and who actively manages areas of woodland, moorland, waterway or farmland for the benefit of game birds, deer, fish and wildlife in general.Typically, a gamekeeper is...
.
In parts of Germany (Lower Saxony), it is often humorously called Leberkleister (“liver glue”). The humor plays upon the fact that Leberkleister is an exact rhyme with Jägermeister. A satirical advertisement which mocks Jägermeister as Leberkleister appeared on the back cover of issue number 70 of the German edition of Mad
Mad (magazine)
Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century.The last...
magazine in February, 1975, under the rubric “Advertisements we’d like to see.”
The Jägermeister logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
, which shows the head of a stag
Deer
Deer are the ruminant mammals forming the family Cervidae. Species in the Cervidae family include white-tailed deer, elk, moose, red deer, reindeer, fallow deer, roe deer and chital. Male deer of all species and female reindeer grow and shed new antlers each year...
with a glowing Christian cross
Christian cross
The Christian cross, seen as a representation of the instrument of the crucifixion of Jesus Christ, is the best-known religious symbol of Christianity...
between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace
Saint Eustace
Saint Eustace, also known as Eustachius or Eustathius, was a legendary Christian martyr who lived in the 2nd century AD. A martyr of that name is venerated as a saint in the Roman Catholic Church, which, however, judges that the legend recounted about him is "completely fabulous." For that reason...
, patron saints of hunters.
Composition
Jägermeister is a type of liqueurLiqueur
A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...
called Kräuterlikör
Kräuterlikör
Kräuterlikör is a kind of German liqueur that is flavored with herbs or spices and sweetened with sugar. Liqueurs of this kind normally contain 15% to 40% alcohol by volume...
(herbal liqueur). It is similar to other central European liqueurs, such as Gammel Dansk
Gammel Dansk
Gammel Dansk is a Danish alcoholic beverage produced by Danish Distillers Ltd. in Dalby, Denmark in southeast Zealand . Traditionally it was drunk by Danes at certain festive occasions, often in connection with breakfast meals, brunch or at wedding anniversaries and birthday celebrations...
from Denmark, Unicum
Unicum
Unicum is a Hungarian herbal bitters, drunk as a digestif and apéritif.Unicum is an herbal digestif liqueur. The liqueur is today produced by Zwack according to a secret formula of more than forty herbs, and the drink is aged in oak casks...
from Hungary, Becherovka
Becherovka
Becherovka is a herbal bitters that is produced in Karlovy Vary, Czech Republic, by the Jan Becher company. The brand is owned by Pernod Ricard....
from the Czech Republic and Pelinkovac
Pelinkovac
Pelinkovac is a bitter liqueur based on wormwood , popular in Croatia, Serbia, Bosnia-Herzegovina, as well as in Slovenia, where it is known as pelinkovec or pelinovec....
from Croatia. In contrast to those beverages, Jägermeister has a sweeter taste.
Jägermeister’s ingredients include 56 herbs, fruits, roots and spices including citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
peel, liquorice, anise
Anise
Anise , Pimpinella anisum, also called aniseed, is a flowering plant in the family Apiaceae native to the eastern Mediterranean region and Southwest Asia. Its flavor resembles that of liquorice, fennel, and tarragon.- Biology :...
, poppy seed
Poppy seed
Poppy seed is an oilseed obtained from the opium poppy . The tiny kidney-shaped seeds have been harvested from dried seed pods by various civilizations for thousands of years...
s, saffron
Saffron
Saffron is a spice derived from the flower of Crocus sativus, commonly known as the saffron crocus. Crocus is a genus in the family Iridaceae. Each saffron crocus grows to and bears up to four flowers, each with three vivid crimson stigmas, which are each the distal end of a carpel...
, ginger
Ginger
Ginger is the rhizome of the plant Zingiber officinale, consumed as a delicacy, medicine, or spice. It lends its name to its genus and family . Other notable members of this plant family are turmeric, cardamom, and galangal....
, juniper berries
Juniper berry
A juniper berry is the female seed cone produced by the various species of junipers. It is not a true berry but a cone with unusually fleshy and merged scales, which give it a berry-like appearance. The cones from a handful of species, especially Juniperus communis, are used as a spice,...
and ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
. These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak
Oak
An oak is a tree or shrub in the genus Quercus , of which about 600 species exist. "Oak" may also appear in the names of species in related genera, notably Lithocarpus...
barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
, caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
, alcohol
Ethanol
Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug and one of the oldest recreational drugs. Best known as the type of alcohol found in alcoholic beverages, it is also used in thermometers, as a...
and water
Water
Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...
. It is filtered one last time and then bottled.
The producer recommends that Jägermeister be kept on ice and served cold and suggests that it be kept in a freezer
Refrigerator
A refrigerator is a common household appliance that consists of a thermally insulated compartment and a heat pump that transfers heat from the inside of the fridge to its external environment so that the inside of the fridge is cooled to a temperature below the ambient temperature of the room...
at -18 C or on tap between -15 C and -11 C.
Contrary to an urban legend
Urban legend
An urban legend, urban myth, urban tale, or contemporary legend, is a form of modern folklore consisting of stories that may or may not have been believed by their tellers to be true...
, Jägermeister does not contain deer
Deer
Deer are the ruminant mammals forming the family Cervidae. Species in the Cervidae family include white-tailed deer, elk, moose, red deer, reindeer, fallow deer, roe deer and chital. Male deer of all species and female reindeer grow and shed new antlers each year...
or elk
Elk
The Elk is the large deer, also called Cervus canadensis or wapiti, of North America and eastern Asia.Elk may also refer to:Other antlered mammals:...
blood.
Cocktails
- A shot glassShot glassA shot glass is a small glass designed to hold or measure spirits or liquor, which is either drunk straight from the glass or poured into a mixed drink....
of Jägermeister dropped into a glass of Red BullRed BullRed Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...
energy drink makes a cocktail called a JägerbombJägerbombThe Jägerbomb is a bomb shot cocktail that is mixed by dropping a shot of Jägermeister into a glass of Red Bull or other energy drinks.In German-speaking countries, it is called a "Turbojäger" or a "Flying Hirsch" — where "Flying" is derived from the slogan "Red Bull gives you wings" and "Hirsch"...
. - A Silver Bullet is made with 6 cl ginGinGin is a spirit which derives its predominant flavour from juniper berries . Although several different styles of gin have existed since its origins, it is broadly differentiated into two basic legal categories...
, 3 cl Jägermeister, and 1.5 cl lemonLemonThe lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
juice, served in a cocktail glassCocktail glassA cocktail glass is a stemmed glass which has a cone-shaped bowl placed upon a stem above a flat base. It is mainly used to serve cocktails. Its form derives from the fact that all cocktails are traditionally served chilled and contain an aromatic element...
. - A Jägerdew is made with 1 oz of Jägermeister and 4 oz of Mountain DewMountain DewMountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...
. - A Jägermonster is made with Jägermeister mixed with grenadineGrenadineGrenadine is traditionally a red syrup. It is used as an ingredient in cocktails, both for its flavor and to give a reddish/pink tinge to mixed drinks. "Grenadines" are also made by mixing the syrup with cold water in a glass or pitcher, sometimes with ice....
and orange juice. - A Golden ElkGolden ElkA Golden Elk is a shooter that is made with two parts Jägermeister and one part Goldschläger. It has also been called a "Starry Night" or "24 Karat Nightmare"....
(also known as a Starry Night) is made with Jägermeister and GoldschlägerGoldschlägerGoldschläger is a Swiss cinnamon schnapps , a liqueur with very thin, yet visible flakes of gold leaf floating in it...
. - A Liquid Cocaine is a shooter made with one part GoldschlägerGoldschlägerGoldschläger is a Swiss cinnamon schnapps , a liqueur with very thin, yet visible flakes of gold leaf floating in it...
, one part Jägermeister, and one part Bacardi 151Bacardi 151Bacardi 151 is an over-proof rum. The 151-proof liquor has an alcohol content of 75.5%, compared to the usual 35%-40%.Due to its high proof, it is typically used as a component in cocktails...
rum. - A Surfer on Acid is made with equal parts of Jägermeister, Malibu RumMalibu RumMalibu Rum is a flavored rum made with natural coconut extract, possessing an alcohol content by volume of 21.0% . The brand is owned by Pernod Ricard and it is made in Canada.-History:...
, and pineapple juice. - A Jägnog is made with three parts eggnogEggnogEggnog, or egg nog, is a sweetened dairy-based beverage traditionally made with milk and/or cream, sugar, beaten eggs , and liquor...
and one part Jägermeister. - A Black President is made with two parts Jägermeister and five parts Coca-ColaCoca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
. - A Green Dragon is made with 60 ml gin, 30 ml crème de mentheCrème de mentheCrème de menthe is a sweet, mint-flavored alcoholic beverage. Its flavor is primarily derived from Corsican mint. It is available commercially in a colorless and a green version...
, 15 ml Jägermeister, 15 ml lime juice, and a few dashes of orange bitters. - A Mickey Jäger or Hunter's Mary is a Bloody MaryBloody Mary (cocktail)A Bloody Mary is a popular cocktail containing vodka, tomato juice, and usually other spices or flavorings such as Worcestershire sauce, Peri-Peri Sauce, Tabasco sauce, beef consomme or bouillon, horseradish, celery, olive, salt, black pepper, cayenne pepper, lemon juice, and celery salt...
made with Jägermeister instead of vodka.
Poem
The label on Jägermeister bottles feature the following verse from the poem Weidmannsheil, by the forester, hunter, and ornithologist Oskar von RiesenthalOskar von Riesenthal
Julius Adolf Oskar von Riesenthal was a German forester, ornithologist, hunter and writer.He was born in Breslau, Silesia , to a family of Austrian descent...
(1830–1898). Riesenthal is uncredited on the label.
- Das ist des Jägers Ehrenschild,
- daß er beschützt und hegt sein Wild,
- weidmännisch jagt, wie sich’s gehört,
- den Schöpfer im Geschöpfe ehrt.
According to Mast-Jägermeister SE, the translation is:
- It is the hunter’s honour that he
- Protects and preserves his game,
- Hunts sportsmanlike, honours the
- Creator in His creatures.
A loose translation which preserves the rhyme
Rhyme
A rhyme is a repetition of similar sounds in two or more words and is most often used in poetry and songs. The word "rhyme" may also refer to a short poem, such as a rhyming couplet or other brief rhyming poem such as nursery rhymes.-Etymology:...
and meter
Meter (poetry)
In poetry, metre is the basic rhythmic structure of a verse or lines in verse. Many traditional verse forms prescribe a specific verse metre, or a certain set of metres alternating in a particular order. The study of metres and forms of versification is known as prosody...
is:
- This is the hunter’s badge of glory,
- That he protect and tend his quarry,
- Hunt with honour, as is due,
- And through the beast to God is true.
Sponsorships
Sports
From the 1970s, the Jägermeister brand has developed an association with motor racingAuto racing
Auto racing is a motorsport involving the racing of cars for competition. It is one of the world's most watched televised sports.-The beginning of racing:...
, as they have sponsored various European racing teams, primarily those who fielded BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
s and Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....
s. These teams have competed in various major racing series including Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
(March
March Engineering
March Engineering was a Formula One constructor and manufacturer of customer racing cars from the United Kingdom. Although only moderately successful in Grand Prix competition, March racing cars enjoyed much better achievement in other categories of competition including Formula Two, Formula Three,...
and EuroBrun
EuroBrun
EuroBrun Racing was a Formula One constructor from Senago, Milan, Italy, with an Italo-Swiss ownership. They participated in 46 grands prix, entering a total of 76 cars....
), DRM
Deutsche Rennsport Meisterschaft
Deutsche Rennsport Meisterschaft or simply DRM as it was known, was a touring car and Sportscar racing series...
(Max Moritz, Kremer
Kremer Racing
Kremer Racing is a motorsports team based in Cologne, Germany, founded by racing driver Erwin Kremer and his brother Manfred. They have competed internationally with Porsches for nearly all of their existence, and were even one of the factory-backed squads for many years...
, Zakspeed
Zakspeed
Zakspeed is a motor racing team from Germany, founded in 1968 by Erich Zakowski and nowadays run by his son Peter Zakowski. Their home town of Niederzissen is located not far away from the Nürburgring race track.-1973 to 1981: Saloon and sports car racing:...
), DTM
Deutsche Tourenwagen Meisterschaft
The Deutsche Tourenwagen Meisterschaft was a touring car racing series held from 1984 to 1996. Originally based in Germany, it held additional rounds elsewhere in Europe and later worldwide....
and Group C
Group C
Group C was a category of motorsport, introduced by the FIA in 1982 for sports car racing, along with Group A for touring cars and Group B for GTs....
(Brun Motorsport
Brun Motorsport
Brun Motorsport GmbH was a Swiss auto racing team founded by driver Walter Brun in 1983. They competed as a Porsche privateer team in sports car racing for their entire existence, running in a multitude of international championships. They notably won the World Sportscar Championship in 1986 and...
), who took the team title in the 1986 World Sportscar Championship
1986 World Sportscar Championship season
The 1986 World Sports-Prototype Championship season was the 34th FIA World Sportscar Championship season. It was a series running under the Group C formula, running cars in two classes known as C1 and C2. An invitational GTP class was also run for IMSA-spec cars...
.
Jägermeister's orange livery is one of the more commonly recognised in motorsport. The Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
Fly slot car brand has recently brought out model cars with the distinctive design. More recently, they introduced the Naylor Racing NHRA
National Hot Rod Association
The National Hot Rod Association is a drag racing governing body, which sets rules in drag racing and host events all over the United States and Canada...
Pro Stock
Pro Stock
Pro Stock Drag Racing is a class of drag racing featuring 'Factory Hot-Rods'. The class can be known as "all motor," as the cars cannot use artificial induction such as turbocharging, supercharging, or nitrous oxide, and there are very strict rules governing the modifications allowed to the...
car, minus its signature orange livery. The livery’s notability was proven when an article in the January 31, 2008, edition of Autosport
Autosport
Autosport is a weekly magazine covering motorsport, published in the United Kingdom every Thursday by Haymarket Consumer Media. It was first published on 25 August 1950 by Gregor Grant, immediately prior to the Silverstone International Trophy meeting of that year...
listed it as one of the twenty most iconic commercial color schemes.
Jägermeister is associated with German football
German football league system
The German football league system, or league pyramid, refers to a series of hierarchically interconnected leagues for association football clubs in Germany that consists of over 2,300 men's divisions, in which all leagues are bound together by the principle of promotion and relegation...
, especially the Bundesliga
Fußball-Bundesliga
The Fußball-Bundesliga is a professional association football league in Germany. At the top of Germany's football league system, it is the country's primary football competition. It is contested by 18 teams and operates on a system of promotion and relegation with the 2. Bundesliga...
. In 1973, the Eintracht Braunschweig
Eintracht Braunschweig
Eintracht Braunschweig is a German association football club based in Braunschweig, Lower Saxony. The club was one of the founding members of the Bundesliga in 1963 and won the national title in 1967.-History:...
team became the first soccer team to place a sponsor’s logo on its pants, although the team rejected a related proposal to rename itself "Eintracht Jägermeister". The sponsorship, very controversial at the time, paid the team 100,000 DM (€51,130) and introduced a new way of doing business in soccer. Other teams quickly followed suit. Jägermeister now displays its advertisement
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
s at several soccer stadiums in Germany.
Jägermeister also had an involvement in table tennis
Table tennis
Table tennis, also known as ping-pong, is a sport in which two or four players hit a lightweight, hollow ball back and forth using table tennis rackets. The game takes place on a hard table divided by a net...
; it sponsored a domestic team called TTC Jägermeister Calw and was a personal sponsor of Dragutin Šurbek
Dragutin Šurbek
Dragutin Šurbek is a legendary former table tennis player from Croatia. He is one of the most successful Croatian table tennis players ever....
.
Music
In the United States, Jägermeister became popular through the promotion of Sidney FrankSidney Frank
Sidney E. Frank was an American businessman who became a billionaire through his promotion of Grey Goose vodka and Jägermeister.-Early life, family, education:...
and through its association with heavy metal
Heavy metal music
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...
bands such as Metallica
Metallica
Metallica is an American heavy metal band from Los Angeles, California. Formed in 1981 when James Hetfield responded to an advertisement that drummer Lars Ulrich had posted in a local newspaper. The current line-up features long-time lead guitarist Kirk Hammett and bassist Robert Trujillo ...
, Mötley Crüe
Mötley Crüe
Mötley Crüe is an American heavy metal band formed in Los Angeles, California in 1981. The group was founded by bass guitarist Nikki Sixx and drummer Tommy Lee, who were later joined by lead guitarist Mick Mars and lead singer Vince Neil...
, Pantera
Pantera
Pantera was an American heavy metal band from Arlington, Texas. Formed by the Abbott brothers, Vinnie Paul and Dimebag Darrell in 1981, bassist Rex Brown would join in late 1981 with vocalist Terry Glaze. Looking for a new and heavier sound, Pantera had Terry replaced in 1987 with Phil Anselmo as...
, HIM, and Slayer
Slayer
Slayer is an American thrash metal band formed in Huntington Park, California, in 1981 by guitarists Jeff Hanneman and Kerry King. Slayer rose to fame with their 1986 release, Reign in Blood, and is credited as one of the "Big Four" thrash metal acts, along with Metallica, Megadeth and...
. Jägermeister is the tour sponsor of numerous bands of this genre
Genre
Genre , Greek: genos, γένος) is the term for any category of literature or other forms of art or culture, e.g. music, and in general, any type of discourse, whether written or spoken, audial or visual, based on some set of stylistic criteria. Genres are formed by conventions that change over time...
.
Jägermeister has been a sponsor of the second stage at the Rockstar Mayhem Festival
Mayhem festival
The Mayhem Festival is a touring metal festival that takes place during the summer. The inaugural iteration took place in 2008; the festival has since become an annual event across the United States and Quebec, Canada. The tour has been sponsored by the Rockstar Energy Company since the time of its...
since 2008. Mayhem Fest is a large Hard Rock
Hard rock
Hard rock is a loosely defined genre of rock music which has its earliest roots in mid-1960s garage rock, blues rock and psychedelic rock...
and Modern Metal
Heavy metal music
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...
festival that tours the United States and Canada. In 2008 the stage featured the bands Machine Head
Machine Head (band)
Machine Head is an American heavy metal band from Oakland, California. Formed on October 12, 1991, the group was founded by Robb Flynn and Adam Duce. There have been 4 member changes since their inception. The current lineup of the band comprises Flynn , Duce , ex-Vio-Lence guitarist Phil Demmel ,...
, Airbourne
Airbourne (band)
Airbourne are an Australian hard rock band formed in Warrnambool in 2001. Mainstay members are Joel O'Keeffe on lead vocals and lead guitar, his brother, Ryan O'Keeffe on drums, and David Roads on rhythm guitar and backing vocals. They were later joined by Justin Street on bass guitar and backing...
, Five Finger Death Punch
Five Finger Death Punch
Five Finger Death Punch is an American heavy metal band from Los Angeles, California. Formed in 2005, the group's name is derived from classic oriental martial arts cinema. The band originally consisted of vocalist Ivan Moody, guitarist Zoltan Bathory, guitarist Caleb Bingham, bassist Matt Snell,...
and Walls of Jericho. The 2009 Mayhem Fest Jäger Stage featured Trivium
Trivium (band)
Trivium is an American heavy metal band from Orlando, Florida, formed in 1999. Signed to Roadrunner Records, the band has released five studio albums, eleven singles, and twelve music videos...
, All That Remains
All That Remains (band)
All That Remains is an American heavy metal band from Springfield, Massachusetts, which formed in 1998. They have released five studio albums, a live CD/DVD, and have sold nearly 800,000 records...
and God Forbid
God Forbid
God Forbid is an American heavy metal band formed in 1996 in East Brunswick, New Jersey.-Biography:Building up a following in the late 1990s by touring with bands such as GWAR, Nile, Cradle of Filth and Candiria, God Forbid's first full album Reject the Sickness was released by 9 Volt Records in 1999...
. The 2010 stage featured the bands Hatebreed
Hatebreed
- History :Hatebreed was formed in 1994 in Bridgeport, Waterbury and New Haven. They began by recording a three song demo and selling it to locals. Those three songs would eventually be released on a split seven inch with New York's Neglect in 1995...
, Chimaira
Chimaira
Chimaira is an American heavy metal band from Cleveland, Ohio. Formed in 1998, the group is a notable member of the New Wave of American Heavy Metal scene. The band's name is derived from the word Chimera, a monstrous creature in Greek mythology...
, Shadows Fall
Shadows Fall
Shadows Fall is an American heavy metal band from Springfield, Massachusetts, formed in 1995. They are one of the few contemporary metal bands who take their lyrical influence from Eastern philosophy and some references to the Rastafari culture...
and Winds of Plague
Winds of Plague
Winds of Plague is an American deathcore band from Upland, California, formed in 2002. They are best known as one of the only deathcore bands to incorporate symphonic elements into their music....
. The 2011 stage is billed to feature bands Unearth
Unearth
Unearth is an American metalcore band from Winthrop, Massachusetts. Formed in 1998, the group has released five studio albums. Their fourth record, The March was released on October 14, 2008 meeting with high positive reception by many...
, Kingdom of Sorrow
Kingdom of Sorrow
Kingdom of Sorrow is an American heavy metal band which features Kirk Windstein of Crowbar and Down, along with Jamey Jasta of Hatebreed.- History :...
, and Red Fang.
The Jägermeister Music Tour
Jägermeister Music Tour
The Jägermeister Music Tour is a hard rock, hardcore punk, and heavy metal music tour that has been held twice a year in the United States since 2002. It is owned by the American importer of Jägermeister, Sidney Frank Importing.-History:...
, which is owned by Sidney Frank Importing, is an event that is held each year in the spring and fall.
In Australia, Jägermeister sponsors the AIR Charts
AIR Charts
The AIR Charts are the official sales charts for Australian independent music released by Australian owned, independent record labels. Presented by AIR, the Australian Independent Record Labels Association, the charts are calculated according to official sales figures provided by the ARIA Charts,...
, which are Australia’s official independent music charts (run by the Australian Independent Record Labels Association
Australian Independent Record Labels Association
The Australian Independent Record Labels Association is a non profit, non government association dedicated to supporting the growth and development of Australia’s independent recording sector...
).
External links
- Official website in English
- Official website in German
- Official website for the United States
- Jägermeister Music Program