KDEY-FM
Encyclopedia
KDEY-FM is a Classic hip-hop serving the Riverside/San Bernardino
area. The station is owned by Magic Broadcasting
and broadcast at 93.5 MHz on the FM dial. The station's COL is Ontario, California
. KDEY-FM has a transmitter located on Haven Mountain to the north of Ontario, whose signal range will encompass Hesperia, Diamond Bar, Murrieta and will reach as far as Cabazon.
From 2004 to 2008, KDEY and KDAY
in Redondo Beach, California
were a pair of synchrocasting radio station
s serving the LA/Orange County and Riverside/San Bernardino
. But on August 14, 2008 both stations ended their simulcast when KDAY increased its signal coverage and began focusing on the Los Angeles area as a Urban Contemporary
/Urban Talk
outlet targeting 18-49 year olds, while KWIE flipped to its current format covering the Inland Empire. After a year as a Rhythmic AC, KWIE returned to simulcasting KDAY in September 2009.
) and KFXT(AM) in Torrance (for Los Angeles
).
Soon after it aired a block programming primarily purchased by Korean
broadcasters. In the mid-1990s, it began simulcasting the Redondo Beach station in its various formats, first as KRZE, then KREA, KFSB, KZBA and KNJR, its full-length programming in the Korean Language
, was known as "Radio Korea" until 1999 when KNJR of Ontario/KZBA of Torrance switched to Spanish language
musical, known as "Radio Grupera".
In 2004 the station became the simulcast for KDAY, offering a Hip-Hop/R&B format and took the KDAI calls to match its sister station's on-air handle. The signal was used to cover the eastern portions of Los Angeles County and the Inland Empire. Despite the effort to cover the area, it was signal challenged. In 2006 the KDAI calls were replaced with the current KWIE calls. After three years of simulcasting Magic announced that KDAY would get a signal upgrade and cover more of the Los Angeles area as a Urban Contemporary
/Urban Talk
outlet. The move also ended the simulcast of KDAY and KWIE in August 2008, with KWIE being "launched" as "FLO 93.5."
The "FLO 93.5" approach was started by Don McCoy, CEO of Magic Broadcasting, which is headquartered in Panama City, Florida
and began broadcasting on August 14, 2008 with a Rhythmic Adult Contemporary
format. The first 90 days of broadcasting is proposed to be commercial free. In an interview with The Press-Enterprise, station sales manager Colleen Bambrick described the new format in a telephone interview: "FLO 93.5 will be rhythmic adult contemporary
....We'll play artists like Alicia Keys, Carlos Santana, Usher maybe a Mary J. Blige."
Unfortunately KDEY's Rhythmic AC format did not perform well in the ratings. In September 2009, KDEY-FM dropped the format and returned to simulcasting KDAY's Classic Hip-Hop format. The latter had dropped their syndicated-heavy Urban Contemporary approach in August 2009 after it too had poor ratings.
Inland Empire (California)
The Inland Empire is a region in Southern California. The region sits directly east of the Los Angeles metropolitan area. The Inland Empire most commonly is used in reference to the U.S. Census Bureau's federally-defined Riverside-San Bernardino-Ontario metropolitan area, which covers more than...
area. The station is owned by Magic Broadcasting
Magic Broadcasting
Magic Broadcasting, LLC is a company which owns and operates five radio stations in Alabama.-History:Magic Broadcasting, LLC, formerly Styles Media Group, LLC, was founded in 1989. The name was changed to Magic Broadcasting in June 2006. The company is based in Panama City, Florida...
and broadcast at 93.5 MHz on the FM dial. The station's COL is Ontario, California
Ontario, California
Ontario is a city located in San Bernardino County, California, United States, 35 miles east of downtown Los Angeles. Located in the western part of the Inland Empire region, it lies just east of the Los Angeles county line and is part of the Greater Los Angeles Area...
. KDEY-FM has a transmitter located on Haven Mountain to the north of Ontario, whose signal range will encompass Hesperia, Diamond Bar, Murrieta and will reach as far as Cabazon.
From 2004 to 2008, KDEY and KDAY
KDAY
KDAY in Redondo Beach and KDEY in Ontario are a pair of synchrocasting radio stations based in South Los Angeles that airs an Classic hip-hop format aimed at African Americans in the 18-49 range. The station is owned by Magic Broadcasting, LLC and broadcasts at 93.5 MHz on the FM dial...
in Redondo Beach, California
Redondo Beach, California
Redondo Beach is one of the three Beach Cities located in Los Angeles County, California, United States. The population was 66,748 at the 2010 census, up from 63,261 at the 2000 census. The city is located in the South Bay region of the greater Los Angeles area.Redondo Beach was originally part of...
were a pair of synchrocasting radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
s serving the LA/Orange County and Riverside/San Bernardino
Inland Empire (California)
The Inland Empire is a region in Southern California. The region sits directly east of the Los Angeles metropolitan area. The Inland Empire most commonly is used in reference to the U.S. Census Bureau's federally-defined Riverside-San Bernardino-Ontario metropolitan area, which covers more than...
. But on August 14, 2008 both stations ended their simulcast when KDAY increased its signal coverage and began focusing on the Los Angeles area as a Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
/Urban Talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
outlet targeting 18-49 year olds, while KWIE flipped to its current format covering the Inland Empire. After a year as a Rhythmic AC, KWIE returned to simulcasting KDAY in September 2009.
Station history
The 93.5 in Ontario was KNTF from the early 80's until 1990 when it became "Thunder Country" for a very short time. In the early 1990s, this became hot a/c KRZE, "The Breeze". Former staff members of KRZE include Steve Craig mid-days at WXRP New York, Kevin Barrett-program director at XTRA Sports San Francisco, and Lisa Osborne-anchor at KFI News. Formerly both Torrance and Ontario stations began in the 1950s had call signs similar to each other: KFXM(AM) in Ontario (for San BernardinoSan Bernardino, California
San Bernardino is a city located in the Riverside-San Bernardino metropolitan area , and serves as the county seat of San Bernardino County, California, United States...
) and KFXT(AM) in Torrance (for Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
).
Soon after it aired a block programming primarily purchased by Korean
Korean American
Korean Americans are Americans of Korean descent, mostly from South Korea, with a small minority from North Korea...
broadcasters. In the mid-1990s, it began simulcasting the Redondo Beach station in its various formats, first as KRZE, then KREA, KFSB, KZBA and KNJR, its full-length programming in the Korean Language
Korean language
Korean is the official language of the country Korea, in both South and North. It is also one of the two official languages in the Yanbian Korean Autonomous Prefecture in People's Republic of China. There are about 78 million Korean speakers worldwide. In the 15th century, a national writing...
, was known as "Radio Korea" until 1999 when KNJR of Ontario/KZBA of Torrance switched to Spanish language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
musical, known as "Radio Grupera".
In 2004 the station became the simulcast for KDAY, offering a Hip-Hop/R&B format and took the KDAI calls to match its sister station's on-air handle. The signal was used to cover the eastern portions of Los Angeles County and the Inland Empire. Despite the effort to cover the area, it was signal challenged. In 2006 the KDAI calls were replaced with the current KWIE calls. After three years of simulcasting Magic announced that KDAY would get a signal upgrade and cover more of the Los Angeles area as a Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
/Urban Talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
outlet. The move also ended the simulcast of KDAY and KWIE in August 2008, with KWIE being "launched" as "FLO 93.5."
The "FLO 93.5" approach was started by Don McCoy, CEO of Magic Broadcasting, which is headquartered in Panama City, Florida
Panama City, Florida
-Personal income:The median income for a household in the city was $31,572, and the median income for a family was $40,890. Males had a median income of $30,401 versus $21,431 for females. The per capita income for the city was $17,830...
and began broadcasting on August 14, 2008 with a Rhythmic Adult Contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...
format. The first 90 days of broadcasting is proposed to be commercial free. In an interview with The Press-Enterprise, station sales manager Colleen Bambrick described the new format in a telephone interview: "FLO 93.5 will be rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...
....We'll play artists like Alicia Keys, Carlos Santana, Usher maybe a Mary J. Blige."
Unfortunately KDEY's Rhythmic AC format did not perform well in the ratings. In September 2009, KDEY-FM dropped the format and returned to simulcasting KDAY's Classic Hip-Hop format. The latter had dropped their syndicated-heavy Urban Contemporary approach in August 2009 after it too had poor ratings.