KGBT-FM is an American radio station in McAllen, Texas

McAllen, Texas

McAllen is the largest city in Hidalgo County, Texas, United States. It is located at the southern tip of Texas in an area known as the Rio Grande Valley and is part of the . Its southern boundary is located about five miles from the U.S.–Mexico border and the Mexican city of Reynosa, the Rio...

 at 98.5 FM, owned by Univision Radio

Univision Radio

Univision Radio is the radio division of media giant Univision Communications, Inc., which also ownsthe Univision television network. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and the largest Hispanic radio...

, which offers a Regional Mexican

Regional styles of Mexican music

Regional styles of Mexican music vary greatly vary from state to state. Norteño, banda, duranguense, and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds and lyrics....

 music format. The station has had a Regional Mexican format since 1997. It is a sister to KGBT

KGBT (AM)

KGBT is a Spanish lanuage radio station that serves the Rio Grande Valley border area....

 and a former sister of KGBT-TV

KGBT-TV

KGBT-TV, virtual channel 4 , is a CBS affiliate located in Harlingen, Texas. Its market includes the greater Rio Grande Valley metropolitan area. KGBT is currently owned by Barrington Broadcasting Company. Its transmitter is located in Cameron County, Texas...

.
Before becoming KGBT-FM, the station was KQXX with studios in the Casa de Palmas Hotel in McAllen. KQXX went on the air Oct. 4, 1966. Under its original ownership, KQXX went from easy listening to country and western and Spanish language. One of the founders was Ed Gomez, a local radio and TV personality who went on be elected Hidalgo County Judge.