KKCW
Encyclopedia
KKCW is a commercial broadcast radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Beaverton, Oregon
Beaverton, Oregon
Beaverton is a city in Washington County, Oregon, United States, seven miles west of Portland in the Tualatin River Valley.As of the 2010 census, the population is 90,267. This makes it the second-largest city in the county and Oregon's sixth-largest city...

 and serves the greater Portland
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

 metropolitan area. The transmitter is located in Portland's west hills
Tualatin Mountains
The Tualatin Mountains are a range of hills on the western border of Multnomah County, Oregon, United States...

. The station's format is adult contemporary music. KKCW airs Christmas music
Christmas music
Christmas music comprises a variety of genres of music normally performed or heard around the Christmas season, which tends to begin in the months leading up the actual holiday and end in the weeks shortly thereafter.-Early:...

 from mid-November through Christmas Day.

History

In 1984, KKCW intended to sign on with a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format. The C and W in the call letters stood for country and western, but music stations KUPL and KWJJ beat them to the punch. Although KKCW has been programming this format since its inception, it has adapted to the changing tastes among its listeners by moving away from the softer product to a more fresher musical library (given the competition it has from Adult Top 40 rivals KRSK
KRSK
KRSK is an American broadcast commercial radio station in Molalla, Oregon, broadcasting to the Portland, Oregon area on 105.1 FM, airing an adult top 40 music format branded as "The Buzz", playing current and 2000s hits...

 and KBFF), despite being billed as "Portland's Soft Rock Station."

KKCW-HD2

KKCW-HD2 is programming a smooth jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....

 format that resembles former sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 KIJZ that used to broadcast on 105.9 FM until August 2007. Their motto is, "KKCW-for easy listening through tough times."

External links

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