KLEC
Encyclopedia
KLEC was an FM radio station in Little Rock, Arkansas
which broadcast from the summer of 1998 until the fall of 2004. The station, which was the first in the area to broadcast a completely modern rock
format, used the brand name "Lick 1063.com".
"Air personalities," a.k.a. DJs, were chosen from the local public through a series of studio interviews, then on-air interviews in a type of sink-or-swim competition of sorts. Some of these original personalities who anchored the station's position in the music market included raven-haired beauty Ashley, smoky-voiced hippie-chick Lyric, fair-skinned Shannon, and self-proclaimed "psychotic, perverted, alcoholic maniac," Gavin Valentino (who would go on to become the station's music director shortly after being hired, and would, to his credit, discover and give first radio airplay to a then-unknown twosome from Little Rock: a boyfriend and girlfriend "trying to be a band," as she would tell Gavin at the time; an effort known as Evanescence). The station logo was chosen through an internet poll on their website. The name itself, a vague interpretation of the call letters KLEC, was more appropriately a combination of the first and last letters of the capital city from which it was being broadcast: LIttle RoCK. Lick moved around on the radio dial several times, starting out at 101.1 in a "format" of a variety of about 35 compact discs, some home-recorded from the head engineer's (Steve Gimbert's) vinyl collection, then to 96.5, when Gavin Valentino took over and pushed the sound towards the harder side of edginess with music from groups such as Type O Negative, Marilyn Manson (whose name was literally unmentionable under the previous music director's shaky hand), Rob Zombie, Korn, Pantera.
After Gavin relieved himself of his duties and Ashley was let go. Trent "Treetop" Tyler (Market veteran and former KC and NY mornings) came in to do afternoons along with weekender John Arroyo to nights. Peter Gunn was named music director and the station began gaining traction in the ratings. Lick enjoyed a great deal of success during this time. The signal was moved to the 50,000 watt signal of 106.3 from the rather weak signal of 96.5.
A new Program Director was named, Larry LeBlanc. The move was made so founder of the station and Morning Personality Corey Dietz could focus more on the morning show.
John was offered nights at FM99 WNOR in Norfolk/VA Beach and left the station in 2000. Marty Oehloff was bumped up from weekends to nights. Eventually taking over as Program Director after the station was sold to Archway Broadcasting. Marty left Lick to join The Edge after the new owners at Archway did everything they could to bury the station.
Lick also had two morning DJs, Corey and Jay, who were relatively popular with a bit of wit and intelligent humor versus the redneck-type humor found on other rock station in the area. They were fired when Archway Broadcasting purchased the station from Equity Broadcasting in late 2002/early 2003. After this Clear Channel Communications started KDJE
100.3 The Edge in an effort to take listeners from Lick and hired Corey and Jay for the morning show.
106.3 is now home to KOLL
"K 1063", an oldies station. Corey and Jay moved to Magic 105
, a classic rock station, replacing Tommy Smith
and his long-running "Rock and Roll Breakfast" morning show. They then moved back to 100.3 The Edge.
Little Rock, Arkansas
Little Rock is the capital and the largest city of the U.S. state of Arkansas. The Metropolitan Statistical Area had a population of 699,757 people in the 2010 census...
which broadcast from the summer of 1998 until the fall of 2004. The station, which was the first in the area to broadcast a completely modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...
format, used the brand name "Lick 1063.com".
"Air personalities," a.k.a. DJs, were chosen from the local public through a series of studio interviews, then on-air interviews in a type of sink-or-swim competition of sorts. Some of these original personalities who anchored the station's position in the music market included raven-haired beauty Ashley, smoky-voiced hippie-chick Lyric, fair-skinned Shannon, and self-proclaimed "psychotic, perverted, alcoholic maniac," Gavin Valentino (who would go on to become the station's music director shortly after being hired, and would, to his credit, discover and give first radio airplay to a then-unknown twosome from Little Rock: a boyfriend and girlfriend "trying to be a band," as she would tell Gavin at the time; an effort known as Evanescence). The station logo was chosen through an internet poll on their website. The name itself, a vague interpretation of the call letters KLEC, was more appropriately a combination of the first and last letters of the capital city from which it was being broadcast: LIttle RoCK. Lick moved around on the radio dial several times, starting out at 101.1 in a "format" of a variety of about 35 compact discs, some home-recorded from the head engineer's (Steve Gimbert's) vinyl collection, then to 96.5, when Gavin Valentino took over and pushed the sound towards the harder side of edginess with music from groups such as Type O Negative, Marilyn Manson (whose name was literally unmentionable under the previous music director's shaky hand), Rob Zombie, Korn, Pantera.
After Gavin relieved himself of his duties and Ashley was let go. Trent "Treetop" Tyler (Market veteran and former KC and NY mornings) came in to do afternoons along with weekender John Arroyo to nights. Peter Gunn was named music director and the station began gaining traction in the ratings. Lick enjoyed a great deal of success during this time. The signal was moved to the 50,000 watt signal of 106.3 from the rather weak signal of 96.5.
A new Program Director was named, Larry LeBlanc. The move was made so founder of the station and Morning Personality Corey Dietz could focus more on the morning show.
John was offered nights at FM99 WNOR in Norfolk/VA Beach and left the station in 2000. Marty Oehloff was bumped up from weekends to nights. Eventually taking over as Program Director after the station was sold to Archway Broadcasting. Marty left Lick to join The Edge after the new owners at Archway did everything they could to bury the station.
Lick also had two morning DJs, Corey and Jay, who were relatively popular with a bit of wit and intelligent humor versus the redneck-type humor found on other rock station in the area. They were fired when Archway Broadcasting purchased the station from Equity Broadcasting in late 2002/early 2003. After this Clear Channel Communications started KDJE
KDJE
KDJE is a radio station located in Jacksonville, Arkansas, broadcasting to the Little Rock, Arkansas area on 100.3 FM.KDJE airs an Modern Rock format branded as "100.3 The Edge". Jeff Cage is the current program director. The Edge signed on as a rock station in 2003, where 100.3 previously played...
100.3 The Edge in an effort to take listeners from Lick and hired Corey and Jay for the morning show.
106.3 is now home to KOLL
KOLL
KOLL is a radio station licensed in Lonoke, Arkansas, broadcasting to the Little Rock, Arkansas, area. KOLL airs an Adult Contemporary music format.-External links:*...
"K 1063", an oldies station. Corey and Jay moved to Magic 105
KMJX
KMJX is a radio station in Little Rock, Arkansas. It has been on the air for over 27 years, making it one of the oldest stations to broadcast in Little Rock....
, a classic rock station, replacing Tommy Smith
Tommy Smith (DJ)
Tommy Smith , formerly known as 'The Outlaw' and 'TC Starr', is a radio DJ in Little Rock, Arkansas.In March 2009, Smith's infamous red jacket will be displayed as a part of the Smithsonian's Radio and Television History Exhibit, as well as his yellow notepad that he's kept by his side since...
and his long-running "Rock and Roll Breakfast" morning show. They then moved back to 100.3 The Edge.