KMGI (advertising agency)
Encyclopedia
KMGi is an advertising agency
specializing in multimedia advertising and online content creation. It was one of the first companies to create animated, TV-style ads for the Internet. KMGi was founded in New York City
by Alex Konanykhin
, Nikolai Mentchokov, and Elena Gratcheva in 1997. The agency has produced advertisements for Coca-Cola
, Lexus
, the New York Post
, and others.
advertising agency. The company soon shifted focus to work primarily on building dynamic web sites for customers. The company has offices in New York, USA and Russia.
KMGi helped introduce the use of Macromedia
’s Flash Technology into online advertising
.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
specializing in multimedia advertising and online content creation. It was one of the first companies to create animated, TV-style ads for the Internet. KMGi was founded in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
by Alex Konanykhin
Alex Konanykhin
Alex Konanykhin is a Russian entrepreneur, former banker, former oligarch and past member of Russian President Boris Yeltsin’s inner circle....
, Nikolai Mentchokov, and Elena Gratcheva in 1997. The agency has produced advertisements for Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
, the New York Post
New York Post
The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...
, and others.
History
The company name is based on the initials of the founders' last names, started as a Russian languageRussian language
Russian is a Slavic language used primarily in Russia, Belarus, Uzbekistan, Kazakhstan, Tajikistan and Kyrgyzstan. It is an unofficial but widely spoken language in Ukraine, Moldova, Latvia, Turkmenistan and Estonia and, to a lesser extent, the other countries that were once constituent republics...
advertising agency. The company soon shifted focus to work primarily on building dynamic web sites for customers. The company has offices in New York, USA and Russia.
KMGi helped introduce the use of Macromedia
Macromedia
Macromedia was an American graphics and web development software company headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005 and controls the line of Macromedia...
’s Flash Technology into online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
.