KMMX known as "Mix 100", is a Hot Adult Contemporary formatted radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Tahoka

Tahoka, Texas

Tahoka is a city in and the county seat of Lynn County, Texas, United States. The population was 2,910 at the 2000 census.-Geography:Tahoka is located at ....

, Texas

Texas

Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, and serving the greater Lubbock, Texas

Lubbock, Texas

Lubbock is a city in and the county seat of Lubbock County, Texas, United States. The city is located in the northwestern part of the state, a region known historically as the Llano Estacado, and the home of Texas Tech University and Lubbock Christian University...

, area.

History

KMMX-FM originally signed on as "Mix 104.7" as a Soft AC. However, the station suffered from weak signal penetration into the Lubbock market. In the 1990s, a frequency swap with another market allowed KMMX to occupy the 100.3 frequency. By May 1997, the station became more of a CHR leaning Hot AC format with live air personalities, using the slogan "A 50/50 Mix Of The 80s & 90s." This was a response to the loss of KRLB 99.5 "The Music Station," which, as a result of the sale of Mainstream CHR Z102 to KRLB's parent company, changed formats from Hot Adult Contemporary to Classic Rock.

In 1998, KMMX-FM dropped the ".3" from their name to a simplified "Mix 100 - Your Music Fix". In 1999, the station again changed slogans to "The Best Mix Of The 80s, 90s, & Today".

Briefly in 2003, the station used the slogan "Lubbock's # 1 Hit music station." For much of the 2000s Mix 100 was "Lubbock's Pop-Rock", a hybrid adult top-40/Hot AC station. Mix 100 shifted formats to mainstream CHR in 2010.

Programming

Mix 100 became the first radio station in Lubbock to carry the syndicated morning show "Kidd Kraddick in the Morning

Kidd Kraddick in the Morning

Kidd Kraddick in the Morning is an American morning radio show hosted by Kidd Kraddick on Cumulus Media Networks...

" in June of 2001.