KMVQ-FM
Encyclopedia
KMVQ-FM is a broadcast radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in San Francisco, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The station, known as "99-7 Now", broadcasts a Top 40 (CHR)
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 format with a Rhythmic
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...

 lean.

KMVQ's HD2 channel features a Dance
Dance radio
Dance radio is a format that consists of current and recent dance/electronic music.While the format is popular in Europe and Asia, it has yet to make an impact in North America, although there are several Top 40 and Rhythmic radio stations which include current Dance product in their playlists...

 format, billing themselves as "Pulse Radio." The move came about after KNGY dropped their Dance format for Top 40/CHR in September 2009.

History

The 99.7 FM was originally owned by NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, with sister station KNBR
KNBR
KNBR, The Sports Leader, is the on-air branding used by two AM radio stations in the San Francisco, California, area broadcasting a sports radio format, owned by Cumulus Media....

. At various times, they aired an all-news
News Radio
News Radio can refer to:* NewsRadio, the NBC sitcom which aired from 1995–1999.* News radio, the all-news or news/talk radio format....

 format as KNAI and a middle of the road format as KNBR-FM.

KYUU

In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.

Over time, the station migrated to more of a contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.

KXXX/X-100

In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications
Emmis Communications
Emmis Communications is a media conglomerate based in Indianapolis, Indiana. The company owns radio stations and magazines in the United States, Hungary, Slovakia and Bulgaria.-History:...

 bought the radio station. Emmis made many changes, and due to heavy competition, in October, 1988, decided to relaunch the station with a straightforward CHR approach as X-100 and the KXXX call letters.

X-100 fared poorly compared to the legacy of KYUU, which led Emmis to sell the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU general manager John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 as KFRC-FM in March, 1991. The station simulcasted its new sister station 610 AM
KFRC (defunct)
KFRC was a radio station in San Francisco, California in the United States, which made its first broadcast on Wednesday, September 24, 1924, from studios in the Hotel Whitcomb 1231 Market Street. KFRC originally broadcast with 50 watts on the 270 meter wavelength , then moved to 660 kHz. in...

.

Oldies 99.7 KFRC

This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM
KMEL
KMEL is an Urban Contemporary-formatted radio station located in San Francisco, California, and owned by Clear Channel Communications....

, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR
Album-oriented rock
Album-oriented rock is an American FM radio format focusing on album tracks by rock artists.-Music played:Most radio formats are based on a select, tight rotation of hit singles...

 station KMEL
KMEL
KMEL is an Urban Contemporary-formatted radio station located in San Francisco, California, and owned by Clear Channel Communications....

). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...

 the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.

In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

), traded 610 AM to Christian radio
Christian radio
Christian radio is a category of radio formats that focus on transmitting programming with a Christian message. In the United States, where it is more established, many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering...

 broadcaster Family Stations
Family Radio
Family Radio, also known by its licensee name Family Stations Inc., is a Christian radio network based in Oakland, California, USA, founded by Lloyd Lindquist, Richard H. Palmquist and Harold Camping...

, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.

On September 5, 2005, KFRC relaunched their oldies format, this time focusing on '70s & '80s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."

MOViN 99.7

At 10:03 a.m. on Friday, September 22, 2006, after playing "American Pie" by Don McLean
Don McLean
Donald "Don" McLean is an American singer-songwriter. He is most famous for the 1971 album American Pie, containing the renowned songs "American Pie" and "Vincent".-Musical roots:...

, KFRC switched to a Rhythmic AC
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 format, relaunching this time as "The New MOViN' 99.7" (with KFRC calls) with Gonna Make You Sweat
Gonna Make You Sweat
Gonna Make You Sweat is the first studio album by production group C+C Music Factory. The album was released in the U.S. on December 13, 1990 ....

 by C+C Music Factory
C+C Music Factory
C+C Music Factory is a dance-pop and hip hop group formed in 1989 by David Cole and Robert Clivillés which stopped recording 1996, following Cole's death...

 as the first song. The "MOViN'"
Movin' (brand)
"Movin'" is a brand name used for a variety of rhythmic AC and top 40 radio stations in numerous broadcast markets in the United States...

 brand had previously been picked up by KQMV
KQMV
KQMV , known as "Movin' 92.5," is a Rhythmic-leaning CHR radio station serving the Puget Sound area. The Sandusky Radio outlet operates at 92.5 MHz with an ERP of 56.8 kW and its community of license is Bellevue, Washington...

/Seattle
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...

, KMVN
KMVN-FM
KXOS is a Spanish AC station serving Los Angeles and the surrounding area. The station is owned by Emmis Communications and operated by Radio Centro, which owns several stations in Mexico....

/Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, KYMV
KYMV
KYMV, "Rewind 100.7", is a 1980s-based contemporary radio station serving the Salt Lake Valley. The Simmons Media outlet broadcasts at 100.7 MHz with an ERP of 88Kw and is currently licensed to Woodruff, Utah...

/Salt Lake City
Salt Lake City, Utah
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...

, KMVK/Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

 and WMVN/St. Louis
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

. .
The format switch was met with sharp criticism from long time listeners of the KFRC Oldies format because it was the last remaining oldies station in the region.

On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM
Free FM
Free FM was a short-lived, mostly-talk-radio format and brand name for eleven FM CBS Radio stations in the United States, and was created because of Howard Stern's departure to Sirius Satellite Radio in January 2006. Free FM was given its name to highlight that its stations broadcast free-to-air,...

 talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ. KFRC 106.9 is now a news station, a simulcast of KCBS-AM 740.

Transistion to CHR

On November 14, 2008 KMVQ was added to the BDS Top 40/CHR reporting panel. The station has moved away from the typical Rhythmic AC format and now is primarily top 40 with occasional 1990s and early 2000s songs added, becoming the first top 40 station for San Francisco in six years since KZQZ flipped to country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 in 2002
2002 in radio
The year 2002 in radio involved some significant events.-Events:*January 21 - A train derailment in Minot, North Dakota kills one person and knocks out power throughout the region, spilling 250,000 gallons of toxic anhydrous ammonia for fertilizer purposes. The designated primary station for the...

. Later, the name was switched from Movin 99.7 to MOViN 99-7, eliminating the 'point' in the frequency. As a result, this move pursued Clear Channel
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...

 urban AC station KISQ
KISQ
KISQ is a radio station licensed to San Francisco that features the Urban Oldies format on the 98.1 FM frequency. It is owned by Clear Channel.- History :As KABL...

 to acquire the rhythmic AC format from KMVQ, and musically be similar to CBS Radio's other newly launched top 40 stations in Pittsburgh (WBZW-FM, now all-sports as KDKA-FM), Houston
Houston, Texas
Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...

 (KKHH), Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 (KAMP-FM), New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 (WXRK) and Detroit (WVMV
WVMV
WDZH is a radio station serving the Metropolitan Detroit area in Southeastern Michigan. WDZH broadcasts a CHR format at 98.7 MHz. The station's transmitter is located near Livernois and West Davison in the City of Detroit...

).

On November 12, 2009, KMVQ added Fernando and Greg in the Morning
Fernando and Greg in the Morning
Fernando and Greg in the Morning is a San Francisco-based morning radio program on KMVQ-FM / Movin 99.7 featuring the first openly gay duo to host a morning broadcast on American commercial radio...

 as the station's new morning show. The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on KNGY-FM/Energy 92.7 in San Francisco.

KMVQ-FM began leaning Rhythmic
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...

 but still plays mainstream CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 music by late 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....

 because of KISQ
KISQ
KISQ is a radio station licensed to San Francisco that features the Urban Oldies format on the 98.1 FM frequency. It is owned by Clear Channel.- History :As KABL...

's sudden flip from rhythmic adult contemporary
Rhythmic Adult Contemporary
Rhythmic adult contemporary is a format used on stations in the United States and Canada. It usually gears toward an older audience, ages 25 to 54. Stations using this format play disco from the 1970s and early 1980s, dance/pop music, adult-friendly hip hop/old school tracks, R&B, dance/freestyle...

 back to urban oldies, and dropped most pop/rock acts to sister Hot AC station KLLC
KLLC
KLLC is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs an Adult Top 40 music format same as KZZO in Sacramento and on 97.3 HD-2 is Chill With Alice, a Chill format channel...

 and KZZO
KZZO
KZZO is a hot adult contemporary radio station in Sacramento, California.At 115 kilowatts, KZZO is one of the most powerful FM radio stations in Northern California, and can be received in the California Central Valley from as far south as Modesto, CA to just north of Chico, California, as well as...

 in Sacramento.

99-7 Now

In Mid 2010 KMVQ changed its logo to match the Amp Radio stations in Los Angeles & Detroit. The station began using the slogan "All the Hits." On December 31, 2010 the station re-branded as "99-7 Now" to match the CBS owned 92-3 Now station in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

KMVQ has competition from other Rhythmic KYLD and Urban KMEL
KMEL
KMEL is an Urban Contemporary-formatted radio station located in San Francisco, California, and owned by Clear Channel Communications....

 and KWIN
KWIN
KWIN is an American commercial radio station located in Stockton, California, broadcasting to the Stockton, Lodi, Tracy, Modesto, and Turlock, California, area on 97.7 FM. They simulcast an urban contemporary format with sister station KWNN, which is located in Turlock, California, at 98.3 FM....

 in Stockton CA.

99-7 Now currently ranks at #6 (4.2) in The Bay Area according to the May 2011 PPM ratings release.

Current Airstaff

The current lineup (as of August 30, 2010) is as follows:
  • Morning Show (6 am - 10 am): Fernando and Greg in the Morning
    Fernando and Greg in the Morning
    Fernando and Greg in the Morning is a San Francisco-based morning radio program on KMVQ-FM / Movin 99.7 featuring the first openly gay duo to host a morning broadcast on American commercial radio...

    - Fernando Ventura, Greg Sherell & Jason Dahlstedt
  • Mid-Days (10 am - 2 pm): Letty B.
  • Afternoons (2 pm - 7 pm): St. John's Playhouse - St. John
  • Nighttime (7 pm - 12 am): Strawberry
  • Weekend's/Fill-ins: Mary Diaz, Freska and Bennie Siegal
  • Speciality Shows: Club 99-7 - DJ E Rock and "Hella" Miles Medina (Early Saturday Morning 1am-4am)
    • House Nation - St. John (Early Sunday morning 1am-3am)
    • Street Talk (Sundays 6am-7am)

External links

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