KNLC
Encyclopedia
KNLC is a religious television station in St. Louis, Missouri
. Owned and operated by the New Life Evangelistic Center, the call letters KNLC reflect New Life Evangelistic Center. The station does not broadcast in stereo.
can put up its permanent digital signal on channel 24, as its current one (channel 56) has been removed from broadcasting purposes, and continued to broadcast on its pre-transition digital channel 14. Through the use of PSIP, digital television receivers display its virtual channel
as 24. Because of these conversion arrangements, KNLC partnered with KMOV to raise funds to purchase digital converter boxes
for low-income viewers.
, The PTL Club
, Richard Roberts
, Jimmy Swaggart
, and locally produced religious shows.
In 1984, KNLC began mixing in secular classic TV shows like sitcoms and westerns from the 1950s and early 1960s. Most shows were not airing in most markets. They ran them in an unusual manner. Most religious stations that also air secular shows have run a block of secular shows together from, for example, 3-7 p.m. weekdays. But KNLC was known for a schedule running religion from 5-7 a.m., a secular show at 7 a.m., religious 7:30-9 a.m.; secular 9-10:30 a.m., religion 10:30-2 p.m., secular 2-3 p.m., religion 3-5 p.m., secular 5 p.m.-6 p.m., religious 6-9 p.m., secular 9-9:30 p.m., religion 9:30 p.m. to 1 a.m.. The programming was mixed and the station lacked continuity.
In the late 1980s, though, they began mixing the shows in a more consistent pattern. They also got a lot of barter cartoons and somewhat more recent sitcoms. While the day might be mixed from 9-3 p.m., the 7-9 a.m. schedule was cartoons and 3-5 p.m. cartoons and 5-7 p.m. classic sitcoms. It turned down UPN
affiliation in 1995. But in that fall they picked up Fox Kids
programming which they ran 7-8 a.m. and 3-5 p.m. weekdays and Saturday mornings. The station also acquired more recent programming as well. However, its growth would not last.
By the spring of 1996, KNLC refused to sell local commercial time for Fox Kids programming because it found the programming and its commercials offensive. Instead, the time that would normally be filled with local commercials would be taken up with messages from Rice's ministry about issues such as the death penalty and abortion. Fox felt that children's programming was not the time or place for such subjects. Fox regretted putting Fox Kids on a conservative religious station, so in 1996 it moved Fox Kids to KTVI, which was the only New World station to offer Fox Kids after switching to Fox (other New World stations preferred news and syndicated shows instead).
As kids' programming was declining and the more popular classic TV shows moved to cable television, KNLC began to spend less on secular shows. It did try to affiliate with UPN from 1997–1999, but refused to air much of UPN's programming because it found the shows and commercials offensive. KPLR picked up the UPN shows as a secondary affiliate in 1998 until UPN found a new commercial station, WRBU
, in the Fall of 2002.
Today, the programming on KNLC is mostly local and syndicated religious shows such as Ed Hindson
. They also broadcast a mix of public domain episodes of classic television shows and public domain movies. Pax (now ION) offered KNLC an affiliation after losing its St. Louis affiliate (KUMO-LP
), but KNLC turned it down. The station looks very primitive on the air, in both graphics and presentation.
Until mid-2007, the New Life Evangelistic Center also owned a station in New Bloomfield, Missouri, KNLJ
; that station has since been sold to the Christian Television Network
.
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
. Owned and operated by the New Life Evangelistic Center, the call letters KNLC reflect New Life Evangelistic Center. The station does not broadcast in stereo.
Digital television
On February 4, 2009, KNLC added its first subchannel, 24.2, which has programming featuring various renewable energy methods.Analog-to-digital conversion
KNLC shut down its analog signal on January 19, 2009, so KMOVKMOV
KMOV, virtual channel 4, is the CBS-affiliated television station in St. Louis, Missouri. KMOV is owned by the Dallas-based Belo Corporation, with its studio and office facilities in St...
can put up its permanent digital signal on channel 24, as its current one (channel 56) has been removed from broadcasting purposes, and continued to broadcast on its pre-transition digital channel 14. Through the use of PSIP, digital television receivers display its virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....
as 24. Because of these conversion arrangements, KNLC partnered with KMOV to raise funds to purchase digital converter boxes
Coupon-eligible converter box
A coupon-eligible converter box was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government...
for low-income viewers.
History
The Reverend Larry Rice, founder of the New Life Evangelistic Center, can frequently be seen on KNLC giving sermons. The station began operation in 1982 with a wall to wall religious format with shows like The 700 ClubThe 700 Club
The 700 Club is the flagship news talk show of the Christian Broadcasting Network, airing in syndication throughout the United States and Canada. In production since 1966, it is currently hosted by Pat Robertson, Terry Meeuwsen, Kristi Watts, and Gordon P. Robertson, two of whom will host on any...
, The PTL Club
The PTL Club
The PTL Club , later called The Jim and Tammy Show, and in its last days PTL Today and Heritage Today, was a Christian television program first hosted by evangelists Jim and Tammy Faye Bakker, which ran from 1974 to 1989...
, Richard Roberts
Richard Roberts (evangelist)
Richard Roberts is an American evangelist. Roberts is chairman and chief executive officer of the Oral Roberts Evangelistic Association. Since his healing ministry began in 1980, he has preached on six continents. Holding his first overseas crusade in South Africa in 1982, he has since traveled...
, Jimmy Swaggart
Jimmy Swaggart
Jimmy Lee Swaggart is a Pentecostal American pastor, teacher, musician, television host, and televangelist. He has preached to crowds around the world through his weekly telecast...
, and locally produced religious shows.
In 1984, KNLC began mixing in secular classic TV shows like sitcoms and westerns from the 1950s and early 1960s. Most shows were not airing in most markets. They ran them in an unusual manner. Most religious stations that also air secular shows have run a block of secular shows together from, for example, 3-7 p.m. weekdays. But KNLC was known for a schedule running religion from 5-7 a.m., a secular show at 7 a.m., religious 7:30-9 a.m.; secular 9-10:30 a.m., religion 10:30-2 p.m., secular 2-3 p.m., religion 3-5 p.m., secular 5 p.m.-6 p.m., religious 6-9 p.m., secular 9-9:30 p.m., religion 9:30 p.m. to 1 a.m.. The programming was mixed and the station lacked continuity.
In the late 1980s, though, they began mixing the shows in a more consistent pattern. They also got a lot of barter cartoons and somewhat more recent sitcoms. While the day might be mixed from 9-3 p.m., the 7-9 a.m. schedule was cartoons and 3-5 p.m. cartoons and 5-7 p.m. classic sitcoms. It turned down UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
affiliation in 1995. But in that fall they picked up Fox Kids
Fox Kids
Fox Kids was the Fox Broadcasting Company's American children's programming division and brand name from September 8, 1990 until September 7, 2002. It was owned by Fox Television Entertainment airing programming on Monday–Friday afternoons and Saturday mornings.Depending on the show, the...
programming which they ran 7-8 a.m. and 3-5 p.m. weekdays and Saturday mornings. The station also acquired more recent programming as well. However, its growth would not last.
By the spring of 1996, KNLC refused to sell local commercial time for Fox Kids programming because it found the programming and its commercials offensive. Instead, the time that would normally be filled with local commercials would be taken up with messages from Rice's ministry about issues such as the death penalty and abortion. Fox felt that children's programming was not the time or place for such subjects. Fox regretted putting Fox Kids on a conservative religious station, so in 1996 it moved Fox Kids to KTVI, which was the only New World station to offer Fox Kids after switching to Fox (other New World stations preferred news and syndicated shows instead).
As kids' programming was declining and the more popular classic TV shows moved to cable television, KNLC began to spend less on secular shows. It did try to affiliate with UPN from 1997–1999, but refused to air much of UPN's programming because it found the shows and commercials offensive. KPLR picked up the UPN shows as a secondary affiliate in 1998 until UPN found a new commercial station, WRBU
WRBU
WRBU is the MyNetworkTV television affiliate for the St. Louis, Missouri area. The station is licensed to East St. Louis, Illinois, and is the flagship station of Roberts Broadcasting. It is the only major St. Louis station that is licensed on the Illinois side of the market, though its studios...
, in the Fall of 2002.
Today, the programming on KNLC is mostly local and syndicated religious shows such as Ed Hindson
Ed Hindson
Ed Hindson is an American Christian evangelist and current host of The King Is Coming, a syndicated television broadcast shown across the United States. Hindson has written more than twenty books that deal with Bible prophecy and the imminent return of Jesus...
. They also broadcast a mix of public domain episodes of classic television shows and public domain movies. Pax (now ION) offered KNLC an affiliation after losing its St. Louis affiliate (KUMO-LP
WPXS
WPXS is an owned and operated affiliate of the Daystar Television Network, broadcasting a digital signal on UHF channel 21, which redirects to former analog channel 13 via PSIP. WPXS is licensed to Mount Vernon, Illinois, which is located in the Paducah, Kentucky/Cape Girardeau,...
), but KNLC turned it down. The station looks very primitive on the air, in both graphics and presentation.
Until mid-2007, the New Life Evangelistic Center also owned a station in New Bloomfield, Missouri, KNLJ
KNLJ
KNLJ digital channel 20 is a full-powered Christian television station, licensed in Jefferson City, Missouri, USA, with studios near New Bloomfield...
; that station has since been sold to the Christian Television Network
Christian Television Network
Christian Television Network is a non-profit broadcast television network of small owned-and-operated stations that broadcasts religious programming. It is based in Largo, Florida , and the flagship station is WCLF channel 22, which signed on the air in the Tampa Bay Florida region in 1979...
.