KNNK
Encyclopedia
KNNK is a radio station
broadcasting a Southern Gospel
format. Licensed to Dimmitt, Texas
, USA, it serves the Amarillo, Texas
, area. The station is currently owned by Alva Lee Peeler.
History
The 50,000-watt Hereford, TX-based FM station, which bills itself as "Positive and Inspirational 100.5", opened its doors in 1998, license out of Dimmitt, TX. It was the brain-child of James "Buddy" Peeler and his wife Alva Lee. Buddy's background was in secular radio, working 11 years in his hometown of Muleshoe, Texas, then in Hereford, Texas for 30 years. Alva Lee, who loves singing taught piano in both towns.
Buddy and Alva Lee originally started their broadcasting company, Liveoak Broadcasting, in 1992 with the purchase of an AM/FM combo in Levelland, TX, which they later sold in 2000. KNNK signed on the air on June 13, 1998. The staff consisted of Buddy as the on-air announcer, Jack Denison-announcer/engineer, and Alva Lee-traffic and billing. They would later add Darla Parks as their salesperson, after she was hired to paint a mural in the main control room. Buddy started primarily with compact discs produced by Bill Gaither, later adding other gospel artists, including local artists. Ken Branum joined the station in 1999 as a local on-air personality, after Jack Denison left.
Terry Smothermon joined the station in 2000 as announcer/engineer and also handled the logging of music into the computer system. Terry left in 2001.
Tim Monk joined in 2006, helping out with the midmorning and afternoon times. His wife Cindy joined the staff in 2008 to replace Darla Parks on the air.
Branding
The call sign KNNK comes from Buddy and Alva Lee's 2 grandchildren Kyle and Nikki. (They have since added 3 more grandchildren). Buddy claims the 100.5 comes from Psalms 100, verses 1-5, which is subtitle "A psalm of thanksgiving". and begins "Make a joyful shout to the Lord, all you lands!" KNNK plays mainstream religious music with no radio preachers and no talk shows. That is where KNNK's slogan, "The music is the message!", comes from.
Programming
Buddy hosted the "KNNK Wake Up Show" (complete with an actual cowbell) from 6:05 to 7:00 A.M. Daytime programming is devoted to inspirational music, with local information, including obituaries and events from area towns, such as Vega, Canyon, Dimmitt, Friona, Olton and Muleshoe. At 7 p.m. daily "Melodies for Moonlight," which is instrumentals only, plays, and after midnight, "Music Through the Night" from Moody Broadcasting plays.
Buddy Peeler
Buddy was proud to say "Real Live Radio Mistakes and All." This was a lighthearted way to say that he was down home and real, and was prone to making a fair amount of mistakes. "We're just plain folks, native West Texans, with a staff of five people and mom and pop making up 40 percent of the work force," You could find him at the station before sun up and well after sundown. Buddy's favorite phrase was "This is the day the Lord has made...let us rejoice and be glad in it." His weather forecasts in the morning usually had a report of the sunrise the "Master Painter" had created. Buddy died Feb. 8, 2010.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a Southern Gospel
Southern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...
format. Licensed to Dimmitt, Texas
Dimmitt, Texas
Dimmitt is a city in Castro County, Texas, United States. The population was 4,375 at the 2000 census. It is the county seat of Castro County. It is located on the old Ozark Trail, a road system from St. Louis, Missouri, to El Paso, Texas...
, USA, it serves the Amarillo, Texas
Amarillo, Texas
Amarillo is the 14th-largest city, by population, in the state of Texas, the largest in the Texas Panhandle, and the seat of Potter County. A portion of the city extends into Randall County. The population was 190,695 at the 2010 census...
, area. The station is currently owned by Alva Lee Peeler.
History
The 50,000-watt Hereford, TX-based FM station, which bills itself as "Positive and Inspirational 100.5", opened its doors in 1998, license out of Dimmitt, TX. It was the brain-child of James "Buddy" Peeler and his wife Alva Lee. Buddy's background was in secular radio, working 11 years in his hometown of Muleshoe, Texas, then in Hereford, Texas for 30 years. Alva Lee, who loves singing taught piano in both towns.
Buddy and Alva Lee originally started their broadcasting company, Liveoak Broadcasting, in 1992 with the purchase of an AM/FM combo in Levelland, TX, which they later sold in 2000. KNNK signed on the air on June 13, 1998. The staff consisted of Buddy as the on-air announcer, Jack Denison-announcer/engineer, and Alva Lee-traffic and billing. They would later add Darla Parks as their salesperson, after she was hired to paint a mural in the main control room. Buddy started primarily with compact discs produced by Bill Gaither, later adding other gospel artists, including local artists. Ken Branum joined the station in 1999 as a local on-air personality, after Jack Denison left.
Terry Smothermon joined the station in 2000 as announcer/engineer and also handled the logging of music into the computer system. Terry left in 2001.
Tim Monk joined in 2006, helping out with the midmorning and afternoon times. His wife Cindy joined the staff in 2008 to replace Darla Parks on the air.
Branding
The call sign KNNK comes from Buddy and Alva Lee's 2 grandchildren Kyle and Nikki. (They have since added 3 more grandchildren). Buddy claims the 100.5 comes from Psalms 100, verses 1-5, which is subtitle "A psalm of thanksgiving". and begins "Make a joyful shout to the Lord, all you lands!" KNNK plays mainstream religious music with no radio preachers and no talk shows. That is where KNNK's slogan, "The music is the message!", comes from.
Programming
Buddy hosted the "KNNK Wake Up Show" (complete with an actual cowbell) from 6:05 to 7:00 A.M. Daytime programming is devoted to inspirational music, with local information, including obituaries and events from area towns, such as Vega, Canyon, Dimmitt, Friona, Olton and Muleshoe. At 7 p.m. daily "Melodies for Moonlight," which is instrumentals only, plays, and after midnight, "Music Through the Night" from Moody Broadcasting plays.
Buddy Peeler
Buddy was proud to say "Real Live Radio Mistakes and All." This was a lighthearted way to say that he was down home and real, and was prone to making a fair amount of mistakes. "We're just plain folks, native West Texans, with a staff of five people and mom and pop making up 40 percent of the work force," You could find him at the station before sun up and well after sundown. Buddy's favorite phrase was "This is the day the Lord has made...let us rejoice and be glad in it." His weather forecasts in the morning usually had a report of the sunrise the "Master Painter" had created. Buddy died Feb. 8, 2010.