KNSO
Encyclopedia
KNSO is a television station in the Fresno, California
Fresno, California
Fresno is a city in central California, United States, the county seat of Fresno County. As of the 2010 census, the city's population was 510,365, making it the fifth largest city in California, the largest inland city in California, and the 34th largest in the nation...

 area, and a station of the Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....

 network. The station is owned by NBCUniversal and operated by ZGS Communications
ZGS Communications
ZGS Communications, also referred to as the ZGS Group or ZGS Broadcasting, is a television and radio station operator in the United States, based in Arlington, Virginia. The company operates 18 stations: 15 television stations , and 3 radio stations...

. The station operates on digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 VHF channel 11.1 (virtual channel 51.1)

History

KNSO signed on the air in 1996 under the ownership of Sainte Partners II, L.P.
Sainte Partners II, L.P.
Sainte Partners II, L.P. is a broadcast company based in Modesto, California. The company's founder was country-western performer Chester Smith and the current chief executive officer is Robert Castro. They own several television stations throughout California and southern Oregon...

. It aired religious
Religious broadcasting
Religious broadcasting refers to broadcasting by religious organizations, usually with a religious message. Many religious organizations have long recorded content such as sermons and lectures, and have moved into distributing content on their Internet websites.While this article emphasises...

 programs in the mornings and Asian programming in the afternoons, as well as California Music Channel
California Music Channel
California Music Channel is an American music video service based in the San Francisco Bay Area. It is one of the world’s longest running local music video television stations. The live broadcasts feature on-camera disc jockeys, audience participation, and contemporary music videos. It is owned by...

. These programs were largely simulcast from KTSF-TV in San Francisco
San Francisco, California
San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

.

In July 1998, KNSO signed a local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...

 with Pappas Telecasting-owned KMPH-TV
KMPH-TV
KMPH-TV is a television station in Fresno, California broadcasting digitally on television channel 28, and is licensed to nearby Visalia. It is the Fresno-area affiliate of the Fox Broadcasting Company. It is owned by Titan Broadcast Group and is sister station to KFRE-TV, the Central Valley's CW...

, who affiliated the station with The WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...

. This lasted until January 1, 2001, when KNSO switched to Telemundo; KMPH them moved its LMA arrangement and the WB affiliation to KFRE-TV
KFRE-TV
KFRE-TV is the CW affiliate for the Fresno, California market. It broadcasts on digital UHF channel 36. The station is a sister station of KMPH-TV. KFRE-TV is owned by Titan Broadcast Group. The station is licensed to Sanger, with studios in Fresno and a transmitter in Auberry.-History:KFRE-TV...

. NBC bought the station in May 2003.

In March 2004, KNSO moved its studios from McKinley Rd to the North Fresno area, at 30 River Park Place. The station also implemented an advanced operational environment, making KNSO one of the most advanced television stations in the country. This experimental operation system allowed for a "limited intervention" master control center, which involves a highly automated system of operation. The station automation systems are almost completely self-reliant and provide for little to no assistance by the station personnel in running the on-air switching, monitoring, and logging. This system utilizes the Florical Airboss, a centralized sales and traffic systems,and various Grass Valley Group broadcast systems, including the Profile XP and Concerto. This experimental operation system has proved successful, and has now been implemented in other station operation control centers.
ZGS Communications took over the operations of KNSO (as well as San Antonio
San Antonio, Texas
San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...

 sister station KVDA
KVDA
KVDA, virtual channel 60, is the local Telemundo affiliate in San Antonio, Texas, USA owned by NBCUniversal and operated by ZGS Communications. The station operates a digital signal on channel 38.-History:...

) on May 1, 2009, though NBC retains the stations' licenses.

External links

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