KOKO-FM is a rhythmic oldies

Rhythmic oldies

Rhythmic Oldies is a radio format that concentrates on the rhythmic, disco or dance genres of music. Playlists may span from the 1970s through the early 1990s...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting from Kerman

Kerman

- Geological characteristics :For the Iranian paleontologists, Kerman has always been considered a fossil paradise. Finding new dinosaur footprints in 2005 has now revealed new hopes for paleontologists to better understand the history of this area.- Economy :...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, for the Fresno

Fresno, California

Fresno is a city in central California, United States, the county seat of Fresno County. As of the 2010 census, the city's population was 510,365, making it the fifth largest city in California, the largest inland city in California, and the 34th largest in the nation...

 area with studio and office located in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. KOKO 94 is the home for the Art Laboe

Art Laboe

Art Laboe is an American pioneering disc jockey, songwriter, record producer, and radio station owner who is generally credited with coining the term "Oldies But Goodies."....

Connection, and The Art Laboe Sunday Night Special. Laboe, by the way, is the station's owner.

History

KOKO originally signed on the air as a country station known as "KTAA" during the early 1980s. In the early 90s the format changed to an all hip hop station known as "Jammin 94". It didn't last long, eventually flipping the format again, this time to a Regional Mexican Station known as "La Fiesta" (The Party). But in 1997, Victor Brown bought the station and it flipped to a hip hop and R&B station known as "94.3 The Party". Laboe bought the station in 1998 and dabbled with quite a few different formats to keep up with ratings, which were hard to come by in a tough Fresno market, but finally found its current format which is now "Hit Radio 94.3" which plays a mix of Art Laboe's trademark "Killer Oldies", to a mix of adult contemporary music.