KOPW
Encyclopedia
KOPW is the callsign for the Omaha, Nebraska
-based Rhythmic contemporary
FM
radio station
"Power 106.9". It is owned and operated by NRG Media
.
."
In 2003 their sister station KBLR, which was an AC, began to target the market with an Urban Contemporary
format as "HOT 97.3 & 107.7." The station, as a Hip Hop/R&B one, was signal-challenged from the start, since the 97.3 signal (licensed to Blair, Nebraska
) barely covered the metro and the 107.7 frequency was a translator. Despite the coverage area, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr
Morning Show during its tenure.
On December 29, 2006 at 3PM(CT), NRG turned KCTY into the all-new KOPW, "Power 106.9." The Rhythmic Contemporary station is a modified version of the format of "Hot 107.7 & 97.3." Based from KBLR playing Hip Hop/R&B, the Urban format tilted over to Rhythmic is "in fashion" with the frequency move.
With KOPW going Rhythmic, it now puts them in direct competition with Top 40 Mainstream competitor KQCH
(Channel 94.1), who, incidentally, started out as a Rhythmic when they debuted in 1999. At first, KOPW was reported to R&R
as an urban contemporary station, but has since started adding artists like Lady Gaga
, 3OH!3
, Katy Perry
, Justin Bieber
, David Guetta
and Britney Spears
to its playlist and has evolved to a broader Rhythmic direction, and in October 2009 was added to both Mediabase
and Nielsen BDS
' Rhythmic panels.
Omaha, Nebraska
Omaha is the largest city in the state of Nebraska, United States, and is the county seat of Douglas County. It is located in the Midwestern United States on the Missouri River, about 20 miles north of the mouth of the Platte River...
-based Rhythmic contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
"Power 106.9". It is owned and operated by NRG Media
NRG Media
NRG Media is a media company headquartered in Cedar Rapids, Iowa. It was founded on March 1, 2005, as a result of a merger of NewRadio Group and the radio assets of Waitt Media. At its inception it was the seventh largest radio company in the USA. NRG owns and operates 54 radio stations in four...
.
History
KOPW was originally KOTD and had an Adult Standards format from 1992 to 1999, when it was sold to Waitt Media (later NRG Media), who in turn flipped the station to Adult Album Alternative as KCTY ("106.9 The City"). In 2004 it flipped to All-80s as "Retro 106.9," but by 2005 they became "106.9 Bob FMBob FM
Bob FM is the on-air brand of a number of FM radio stations in Canada and the United States. The Bob FM format features a mix of classic 1950s, 1960s, 1970s, 1980s and 1990s hits with some current hot adult contemporary singles....
."
In 2003 their sister station KBLR, which was an AC, began to target the market with an Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
format as "HOT 97.3 & 107.7." The station, as a Hip Hop/R&B one, was signal-challenged from the start, since the 97.3 signal (licensed to Blair, Nebraska
Blair, Nebraska
Blair is a city in and the county seat of Washington County, Nebraska, United States. The population was 7,990 at the 2000 census. Blair is a part of the Omaha-Council Bluffs Metropolitan Statistical Area.- History :...
) barely covered the metro and the 107.7 frequency was a translator. Despite the coverage area, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr
Russ Parr
Russ Parr is an American radio and television personality.-Career:Parr began as a Production Services Director at ABC TV....
Morning Show during its tenure.
On December 29, 2006 at 3PM(CT), NRG turned KCTY into the all-new KOPW, "Power 106.9." The Rhythmic Contemporary station is a modified version of the format of "Hot 107.7 & 97.3." Based from KBLR playing Hip Hop/R&B, the Urban format tilted over to Rhythmic is "in fashion" with the frequency move.
With KOPW going Rhythmic, it now puts them in direct competition with Top 40 Mainstream competitor KQCH
KQCH
KQCH is the callsign for the Omaha, Nebraska-based Top 40 FM radio station "Channel 94.1". It is owned by Journal Broadcast Group.-History:KQCH's origins began in 1999, when it flipped from Adult Contemporary to Rhythmic Contemporary as "Channel 97.7"...
(Channel 94.1), who, incidentally, started out as a Rhythmic when they debuted in 1999. At first, KOPW was reported to R&R
Radio & Records
Radio & Records was a trade publication providing news and airplay information for the radio and music industries. It originally started out as an independent trade from 1973 to 2006 until VNU Media took over in 2006, up until its final issue in 2009.-History:The company was founded in 1973 and...
as an urban contemporary station, but has since started adding artists like Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
, 3OH!3
3OH!3
3OH!3 is an American electro hop duo from Boulder, Colorado, made up of Sean Foreman and Nathaniel Motte. They are best known for their single "Don't Trust Me" from their album Want, which reached number seven on the Billboard Hot 100...
, Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
, Justin Bieber
Justin Bieber
Justin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...
, David Guetta
David Guetta
Pierre David Guetta , known professionally as David Guetta , is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster and Pop Life...
and Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
to its playlist and has evolved to a broader Rhythmic direction, and in October 2009 was added to both Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
and Nielsen BDS
Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems, better known as BDS, is a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections...
' Rhythmic panels.