KPUR (AM)
Encyclopedia
KPUR branded as "1440AM The Score", is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 serving the Amarillo, Texas
Amarillo, Texas
Amarillo is the 14th-largest city, by population, in the state of Texas, the largest in the Texas Panhandle, and the seat of Potter County. A portion of the city extends into Randall County. The population was 190,695 at the 2010 census...

, area with a sports radio
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format. This station is under ownership of Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

.

KPUR was once KFDA on 1230 khz. It hit the air in 1939. after WW2 Amarillo station KGNC moved from 1440 khz to 710 khz with greater power. KFDA filed to move to the vacated 1440 raising power from 250 watts on 1230 to 5,000 watts days and 1,000 watts nights. Night used a three tower directional antenna system. Call letters changed to KPUR in the early sixties. The station was sold by the KFDA-TV (and Texas State Network interests) to Charlie Jordan it's then manager.

The towers were located east of Amarillo just south of hwy 66 (today's route I-40) which shared land with the studios. In the mid seventies the land was largely sold off to shopping center developers. Towers were relocated to the present site. That site was subject to a late 1970s fire when a Harris MW-5 transmitter melted down. The MW-5 used a step up transformer to raise the three phase input power (at 240 volts) to 17,000 volts. The primary wiring had been bundled closely to the secondary wiring and tightly lashed together. When an insulation breakdown allowed the input wiring to arc , the high temperatures allowed the secondary wires to short to the inputs. This caused extremely high circulating currents and a meltdown of the transformer frame (made of metal castings and laminations).

The station is an affiliate of the Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...

radio network.

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