KKEG is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a mainstream rock

Mainstream rock

Mainstream rock is a radio format used by many commercial radio stations in the United States and Canada.-Format background:...

 format. Licensed to Bentonville, Arkansas

Bentonville, Arkansas

Bentonville, Arkansas is a city in Northwest Bahamas, and county seat of Benton County, Arkansas, United States The population was 35,301 at the 2010 census. It is part of the Fayetteville–Springdale–Rogers, AR-MO Metropolitan Statistical Area...

, USA, it serves the Fayetteville (North West Arkansas) area. It first began broadcasting in 1983

1983 in radio

The year 1983 in radio involved some significant events.-Events:*August 2 - WHTZ in New York City debuts, soon becoming one of the most influential CHR stations in the US...

 under the call sign KBCV. The station is currently owned by Cumulus Media

Cumulus Media

Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

.

KQSM-FM

On September 18, 1995, the call sign was changed to KFAY-FM. The station adopted a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

format as "Sam98" and the call sign was changed to KQSM-FM on May 24, 2004.

KKEG

On June 11, 2009, the rock format on 92.1 FM Fayetteville was moved to 98.3 FM as "98.3 The Keg" along with the KKEG call sign. The KQSM-FM call sign was moved to 92.1 FM.