KRQB
Encyclopedia
KRQB is one of four southern California
radio station
s branded as "Que Buena" and which all play Mexican regional
music. Its shared owner is Liberman Broadcasting
.
music format. On January 22, 2003, the station changed its format airing regional Mexican
music under the branding of "Fiesta Mexicana" later re-branded to "Ranchera 96.1" on February 25, 2003. When KWIE went on air they quickly caused competition to station 99.1 KGGI
, which is also in the IE
.
KWIE tested the hurban
music format which consisted of Hip-Hop
/R&B
and Reggaeton
. While it was a hurban
station it was known as Wild 96.1, with the slogan Hip-Hop
y más. In late 2006 KWIE changed to a Rhythmic Top 40
format. This change did not cause any change to its Hip-Hop
/R&B
music, but resulted in no more Reggaeton
music in its regular playlist. As a result, the slogan changed from "Hip-hop y más" to "#1 for Hip-Hop."
On July 19, 2007, the station was sold to Liberman Broadcasting Inc. for $25 million.http://news.radio-online.com/cgi-bin/$rol.exe/headline_id=b10082 When the deal closed, the KWIE call sign was moved to 93.5FM in Ontario, California
(formerly under the callsign KDAI), which simulcast KDAY
until August 2008, when the signals of KDAY and KWIE were separated. On August 1, 2007, KRQB launched the Que Buena regional Mexican format in the Inland Empire. KRQB joined the trimulcast
of the three Los Angeles-area stations (KEBN Garden Grove
, KBUE
Long Beach
, and KBUA San Fernando
) in broadcasting the hugely popular morning show of Don Cheto. The midday, PM drive, and evening dayparts have a team of local, Inland Empire DJs, different than those heard on the LA trombo. After just eight months on the air, KRQB was already one of the top-rated stations in the entire Riverside/San Bernardino market and remains so today.
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
s branded as "Que Buena" and which all play Mexican regional
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
music. Its shared owner is Liberman Broadcasting
Liberman Broadcasting
Liberman Broadcasting is a media company based in Burbank, California. Liberman Broadcasting primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations in several of the top Hispanic markets.-History:...
.
History
In 1990, the station signed on, as KWRP, programming an adult standardsAdult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...
music format. On January 22, 2003, the station changed its format airing regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
music under the branding of "Fiesta Mexicana" later re-branded to "Ranchera 96.1" on February 25, 2003. When KWIE went on air they quickly caused competition to station 99.1 KGGI
KGGI
KGGI is a commercial radio station in Riverside, California, broadcasting to the Riverside-San Bernardino, California area on 99.1 FM. The station airs a Rhythmic Top 40 music format owned by Clear Channel Communications....
, which is also in the IE
Inland Empire (California)
The Inland Empire is a region in Southern California. The region sits directly east of the Los Angeles metropolitan area. The Inland Empire most commonly is used in reference to the U.S. Census Bureau's federally-defined Riverside-San Bernardino-Ontario metropolitan area, which covers more than...
.
KWIE tested the hurban
Hurban
Hurban is a relatively new radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, hip-hop, and dance music...
music format which consisted of Hip-Hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
/R&B
Rhythm and blues
Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a...
and Reggaeton
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...
. While it was a hurban
Hurban
Hurban is a relatively new radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, hip-hop, and dance music...
station it was known as Wild 96.1, with the slogan Hip-Hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
y más. In late 2006 KWIE changed to a Rhythmic Top 40
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
format. This change did not cause any change to its Hip-Hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
/R&B
Rhythm and blues
Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a...
music, but resulted in no more Reggaeton
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...
music in its regular playlist. As a result, the slogan changed from "Hip-hop y más" to "#1 for Hip-Hop."
On July 19, 2007, the station was sold to Liberman Broadcasting Inc. for $25 million.http://news.radio-online.com/cgi-bin/$rol.exe/headline_id=b10082 When the deal closed, the KWIE call sign was moved to 93.5FM in Ontario, California
Ontario, California
Ontario is a city located in San Bernardino County, California, United States, 35 miles east of downtown Los Angeles. Located in the western part of the Inland Empire region, it lies just east of the Los Angeles county line and is part of the Greater Los Angeles Area...
(formerly under the callsign KDAI), which simulcast KDAY
KDAY
KDAY in Redondo Beach and KDEY in Ontario are a pair of synchrocasting radio stations based in South Los Angeles that airs an Classic hip-hop format aimed at African Americans in the 18-49 range. The station is owned by Magic Broadcasting, LLC and broadcasts at 93.5 MHz on the FM dial...
until August 2008, when the signals of KDAY and KWIE were separated. On August 1, 2007, KRQB launched the Que Buena regional Mexican format in the Inland Empire. KRQB joined the trimulcast
Trimulcast
The term "trimulcast" was first used in May 1981 by Multimedia Broadcasting's outlets in Little Rock, Arkansas, KAAY-AM and KLPQ-FM when they teamed-up with Cox Cable locally...
of the three Los Angeles-area stations (KEBN Garden Grove
Garden Grove, California
Garden Grove is a city located in northern Orange County, California. The population was 170,883 at the 2010 census. State Route 22, also known as the Garden Grove Freeway, passes through the city running east-west. The city is known outside the Southern California area for being the home of Robert H...
, KBUE
KBUE
KBUE 105.5 FM, Long Beach, California, KBUA 94.3 FM, San Fernando, California, and KEBN 94.3 FM, Garden Grove, California, are a trimulcast comprising Que Buena 105.5/94.3 FM, a Spanish language regional Mexican music station owned by Liberman Broadcasting.-105.5 FM:105.5 FM was formerly KNAC, a...
Long Beach
Long Beach, California
Long Beach is a city situated in Los Angeles County in Southern California, on the Pacific coast of the United States. The city is the 36th-largest city in the nation and the seventh-largest in California. As of 2010, its population was 462,257...
, and KBUA San Fernando
San Fernando, California
San Fernando is a city located in the San Fernando Valley, in northwestern region of Los Angeles, California, United States. The population was 23,645 at the 2010 census, up from 23,564 at the 2000 census.-History:...
) in broadcasting the hugely popular morning show of Don Cheto. The midday, PM drive, and evening dayparts have a team of local, Inland Empire DJs, different than those heard on the LA trombo. After just eight months on the air, KRQB was already one of the top-rated stations in the entire Riverside/San Bernardino market and remains so today.