KSCA
Encyclopedia
KSCA is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in Glendale, California
Glendale, California
Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719, down from 194,973 at the 2000 census. making it the third largest city in Los Angeles County and the 22nd largest city in the state of California...

, broadcasting to the Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, area on 101.9 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

. As of 2007 KSCA is the most listened to radio station in the Los Angeles Metro Area.

KSCA airs a regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....

 music format branded as "LA 101.9".

History

KUTE 102 was one of Los Angeles' first FM radio stations, going on the air with a very formal Big Band format. During the 1960s, the studios were located on the 32nd floor of Occidental Center, on Hope St., downtown Los Angeles. Here, during the earthquake of 1969, the studios are said to have swayed 6 feet! Its air staff included Mike Parker and William H. Belter.
101.9 later became an R&B station known as KUTE
KUTE
KUTE , is a simulcast of KSUT's National Public Radio-affiliated station in Ignacio, Colorado. It primarily features National Public Radio programming.-History of the KUTE callsign:...

 102 (and was once called "The Quiet Storm
Quiet storm
Quiet storm is a late-night radio format, featuring soulful slow jams, pioneered in the mid-1970s by then-station-intern Melvin Lindsey at WHUR-FM, in Washington, D.C. Smokey Robinson's like-titled hit single, released in 1975 as the title track to his third solo album, lent its name to the format...

", a name that has been parodied by Tim Meadows on Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

).

In 1987, it changed call letters to KMPC-FM and played "Full Spectrum Rock", a mixture of classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

, adult album alternative
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

 and progressive rock radio
Progressive rock (radio format)
Progressive rock is a radio station programming format that prospered in the late 1960s and 1970s, in which the disc jockeys are given wide latitude in what they may play, similar to the freeform format but with the proviso that some kind of rock music is almost always what is played...

 . Many of the DJs who were let go from the defunct KMET that same year could be heard again on this radio station, including Paraquat Kelley, Cynthia Foxx and Jim Ladd
Jim Ladd
Jim Ladd , an American disc jockey, radio producer and writer, is one of the few notable remaining freeform rock DJs in United States commercial radio.- Radio show style :...

. J.J. Jackson, veteran of KLOS
KLOS
KLOS is an FM rock music radio station based in Los Angeles, California, that debuted in 1969. The station is owned by Cumulus Media. It is home to the nationally broadcast Mark & Brian radio show, and Off The Record host Uncle Joe Benson.-History:...

 throughout the 70s, and one of the original MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 VJ
VJ
A video jockey is an announcer who introduces and plays videos on commercial music television such as the United States' MTV, VH1, Fuse TV, non-commercial TVU, Canada's MuchMusic, and Asia's Channel V...

s in the early 80s, was program director at this time. In March 1989, KMPC became "The Edge", and later changed its call letters to KEDG and played the same format until May 13, 1989, when the station became KLIT and adopted a soft AC format.

KLIT remained on the air until July 1, 1994, when the station became KSCA, and switched to an adult album alternative
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

 ("AAA") format (and also featured the Dr. Demento
Dr. Demento
Barret Eugene Hansen , better known as Dr. Demento, is a radio broadcaster and record collector specializing in novelty songs, comedy, and strange or unusual recordings dating from the early days of phonograph records to the present....

 show). It was known as "Southern California's Album Alternative" and later morphed into "LA's Finest Rock". Mike Morrison joined as Program Director from WXPN
WXPN
WXPN is a non-commercial, public radio station operated by the University of Pennsylvania in Philadelphia that broadcasts a music radio format called adult album alternative , along with many other format shows supported all with an indie slant...

/Philadelphia. Nicole Sandler, formerly with KLOS
KLOS
KLOS is an FM rock music radio station based in Los Angeles, California, that debuted in 1969. The station is owned by Cumulus Media. It is home to the nationally broadcast Mark & Brian radio show, and Off The Record host Uncle Joe Benson.-History:...

 and The Mark & Brian
Mark & Brian
The Mark & Brian Show is an American radio talk show hosted by Mark Thompson and Brian Phelps, known on the air as "Mark & Brian." The syndicated program originates weekday mornings from KLOS-FM in Los Angeles, California, and blends comedy sketches, listener phone calls, interviews with in-studio...

 Show, joined for middays. The station later hired Chuck Moshontz, also from KLOS and paired him with Nicole to do mornings. After the first year, Nicole Sandler was promoted to Music Director. Others on the staff included Mimi Chen, Rich Guzman, Terry Gladstone, Anita Gevinson and Merilee Kelly. The KSCA Music Hall hosted live performances by dozens of artists who had their debuts there, and went on to superstardom, including the Dave Matthews Band
Dave Matthews Band
Dave Matthews Band, sometimes shortened to DMB, is a U.S. rock band formed in Charlottesville, Virginia in 1991. The founding members were singer-songwriter and guitarist Dave Matthews, bassist Stefan Lessard, drummer/backing vocalist Carter Beauford and saxophonist LeRoi Moore. Boyd Tinsley was...

. This format lasted until February 4, 1997, after new owners bought it and made it the Spanish-language station that it is today.

When the station was sold to Hispanic Broadcasting Corporation (now Univision Radio
Univision Radio
Univision Radio is the radio division of media giant Univision Communications, Inc., which also ownsthe Univision television network. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and the largest Hispanic radio...

) in 1997, it was the last station owned by Gene Autry
Gene Autry
Orvon Grover Autry , better known as Gene Autry, was an American performer who gained fame as The Singing Cowboy on the radio, in movies and on television for more than three decades beginning in the 1930s...

's Golden West Broadcasters
KTLA
KTLA, virtual channel 5, is a television station in Los Angeles, California, USA. Owned by the Tribune Company, KTLA is an affiliate of the CW Television Network. KTLA's studios are on Sunset Boulevard in Hollywood, and its transmitter is located atop Mount Wilson...

.

KSCA's morning host, "Piolín" Sotelo, co-sponsored the massive immigration rally in Los Angeles on March 25, 2006, along with other local radio personalities like KLAX
KLAX-FM
KLAX-FM is an American commercial radio station located in East Los Angeles, California, broadcasting to the Greater Los Angeles area. KLAX-FM airs a regional Mexican music format branded as "La Raza".-History:...

's "El Cucuy" Renán Almendaríz
Renán Almendárez Coello
Renán Almendárez Coello currently hosts an all day Saturday program on KWKW Radio Los Angeles. He has entered into a multi year agreement to launch a syndicated version of the Saturday show . Prior to KWKW, Renan hosted the morning show on KLAX-FM in Los Angeles, California...

 .

Programming

Other stations in the market have other primary interests; KLAX-FM
KLAX-FM
KLAX-FM is an American commercial radio station located in East Los Angeles, California, broadcasting to the Greater Los Angeles area. KLAX-FM airs a regional Mexican music format branded as "La Raza".-History:...

 has their regional Mexican format, and KBUE
KBUE
KBUE 105.5 FM, Long Beach, California, KBUA 94.3 FM, San Fernando, California, and KEBN 94.3 FM, Garden Grove, California, are a trimulcast comprising Que Buena 105.5/94.3 FM, a Spanish language regional Mexican music station owned by Liberman Broadcasting.-105.5 FM:105.5 FM was formerly KNAC, a...

 does not cover the market in full (KBUE/KBUA/KEBN/KRQB broadcasts from four separate Class A transmitters in Long Beach
Long Beach, California
Long Beach is a city situated in Los Angeles County in Southern California, on the Pacific coast of the United States. The city is the 36th-largest city in the nation and the seventh-largest in California. As of 2010, its population was 462,257...

, San Fernando
San Fernando, California
San Fernando is a city located in the San Fernando Valley, in northwestern region of Los Angeles, California, United States. The population was 23,645 at the 2010 census, up from 23,564 at the 2000 census.-History:...

, Garden Grove
Garden Grove, California
Garden Grove is a city located in northern Orange County, California. The population was 170,883 at the 2010 census. State Route 22, also known as the Garden Grove Freeway, passes through the city running east-west. The city is known outside the Southern California area for being the home of Robert H...

 and San Jacinto
San Jacinto, California
San Jacinto is a city in Riverside County, California, U.S.A. It was named after Saint Hyacinth and is located at the north end of the San Jacinto Valley, with Hemet to its south. The mountains associated with the valley are the San Jacinto Mountains. The population was 44,199 at the 2010...

 that are limited in signal range vs KSCA's Class B).

KSCA launched a Spanish Oldies HD2
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...

subcarrier channel called Recuerdo.

On September 16, 2011 KSCA rebranded from "La Nueva 101.9" to "LA 101.9".

External links


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