KSHB-TV, virtual channel

Virtual channel

In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 41, is the NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

-affiliated television station serving the entire Kansas City

Kansas City, Missouri

Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

 metropolitan area; the station is commonly known by its branding NBC Action News. It is owned by the E.W. Scripps Company, alongside independent station KMCI (channel 38) as the company's only existing duopoly. The station runs NBC's entire network schedule, along with first-run talk and reality shows, and about 30 hours a week of local news.

The station broadcasts a digital signal on UHF channel 42, using its former analog channel assignment of 41 as its virtual digital channel via PSIP

Program and System Information Protocol

The Program and System Information Protocol is the protocol used in the ATSC digital television system for carrying metadata about each channel in the broadcast MPEG transport stream of a TV station and for publishing information about television programs so that viewers can select what to watch...

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