KSLG (AM)
Encyclopedia
KSLG is an all-sports
radio station
, operating from St. Louis, Missouri
. The station has used this format since June 2004. Prior to switching to an all-sports format, KSLG was a religious broadcasting
radio station. KSLG also broadcasts the Gateway Grizzlies
Frontier League
baseball
games during the summer months, and is the affiliate
of Fox Sports Radio
for the Greater St. Louis area.
affiliate in St. Louis for most of its existence until August 1969 when the station switched from standards to an R&B format. In 1973, the station went off the air until late-1978, when it returned as a Top 40 station, and in March 1979 it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June 1984. On January 1, 1992, KGLD changed from an oldies station to all-sports KASP. The station went back to simulcasting with 106.5 FM (which had since become WKBQ-FM) in 1993. After eleven years of using various formats, including Gospel music
, KSLG switched to its current sports format.
On December 3, 2007 KSLG switched affiliations from ESPN Radio
to Fox Sports Radio
with the "Team 1380" branding.
On July 1, 2010, Grand Slam Sports, owner of fellow St. Louis sports station KFNS, announced its intention to purchase KSLG pending FCC approval and that it would begin managing the station immediately under a local marketing agreement. This resulted in the return of The Jim Rome Show
to the St. Louis market after an absence of approximately a year.
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
, operating from St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
. The station has used this format since June 2004. Prior to switching to an all-sports format, KSLG was a religious broadcasting
Religious broadcasting
Religious broadcasting refers to broadcasting by religious organizations, usually with a religious message. Many religious organizations have long recorded content such as sermons and lectures, and have moved into distributing content on their Internet websites.While this article emphasises...
radio station. KSLG also broadcasts the Gateway Grizzlies
Gateway Grizzlies
The Gateway Grizzlies are a professional baseball team based in the St. Louis suburb of Sauget, Illinois, in the United States. The Grizzlies are a member of the West Division of the Frontier League, which is not affiliated with Major League Baseball...
Frontier League
Frontier League
The Frontier League, based in Sauget, Illinois, is a professional, independent baseball organization located in the Midwestern United States, Western Pennsylvania, and Southern Ontario. It operates mostly in cities not served by Major or Minor League Baseball teams and is not affiliated with either...
baseball
Baseball
Baseball is a bat-and-ball sport played between two teams of nine players each. The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot diamond...
games during the summer months, and is the affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...
of Fox Sports Radio
Fox Sports Radio
Fox Sports Radio, abbreviated FSR, is an international radio network consisting of sports talk programming. The network is a service of Premiere Networks...
for the Greater St. Louis area.
History
KSLG began broadcasting in 1927 as KWK. KWK was the Mutual Broadcasting SystemMutual Broadcasting System
The Mutual Broadcasting System was an American radio network, in operation from 1934 to 1999. In the golden age of U.S. radio drama, MBS was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow...
affiliate in St. Louis for most of its existence until August 1969 when the station switched from standards to an R&B format. In 1973, the station went off the air until late-1978, when it returned as a Top 40 station, and in March 1979 it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June 1984. On January 1, 1992, KGLD changed from an oldies station to all-sports KASP. The station went back to simulcasting with 106.5 FM (which had since become WKBQ-FM) in 1993. After eleven years of using various formats, including Gospel music
Gospel music
Gospel music is music that is written to express either personal, spiritual or a communal belief regarding Christian life, as well as to give a Christian alternative to mainstream secular music....
, KSLG switched to its current sports format.
On December 3, 2007 KSLG switched affiliations from ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...
to Fox Sports Radio
Fox Sports Radio
Fox Sports Radio, abbreviated FSR, is an international radio network consisting of sports talk programming. The network is a service of Premiere Networks...
with the "Team 1380" branding.
On July 1, 2010, Grand Slam Sports, owner of fellow St. Louis sports station KFNS, announced its intention to purchase KSLG pending FCC approval and that it would begin managing the station immediately under a local marketing agreement. This resulted in the return of The Jim Rome Show
The Jim Rome Show
The Jim Rome Show is a sports radio talk show hosted by Jim Rome. It airs live for three hours each weekday from 9 a.m. to noon Pacific. The show is produced in Los Angeles, California, syndicated by Premiere Radio Networks, and can be heard on more than 200 affiliate radio stations in the U.S...
to the St. Louis market after an absence of approximately a year.