KUUB
Encyclopedia
KUUB is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a sports
Sports radio
Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format. Licensed to Sun Valley, Nevada
Sun Valley, Nevada
Sun Valley is a census-designated place in Washoe County, Nevada, USA. The population was 19,461 at the 2000 census. It is a northern suburb of the city of Reno and is part of the Reno–Sparks Metropolitan Statistical Area.-Geography:...

, USA, it serves the Reno
Reno, Nevada
Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

 area. The station is currently owned by Lotus Radio Corp.

History

On September 13, 2010 KUUB changed their format from country to sports, with programming from ESPN Radio
ESPN Radio
ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...

.
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