KVEA
Encyclopedia
KVEA is a Spanish-language television station in the Los Angeles
area owned and operated by NBC Universal
and the West Coast flagship station of the Telemundo
network. It was the first mainland U.S. station owned by Telemundo at the network's launch in the late 1980's. It broadcasts on digital channel 39, displaying as virtual channel
52 via PSIP technology.
and planned to expand into TV. He sold the license to Kaiser Broadcasting before going on the air. It was the third commercial UHF station in Los Angeles, after KIIX-TV (channel 22, later KPOL-TV and now KWHY-TV
) and KMEX-TV
, channel 34, which debuted in 1962. The Kaiser Broadcasting
family of UHF stations included San Francisco (KBHK, now KBCW-TV); Chicago
(WFLD
); Cleveland ([WKBF, which would go dark in 1975 and became WCLQ in 1980, and then WQHS-TV
in 1986); Boston
(WKBG, now WLVI); Detroit (WKBD
); and Philadelphia (WKBS
, which would go dark in 1983, and whose signal later became WGTW-TV
). Kaiser changed the call letters to KBSC-TV (for Kaiser Broadcasting Southern California).
KBSC was never a serious competitor against KTLA-TV, KHJ
, KTTV
, and KCOP-TV
. Not only was the station on UHF during a period when few receivers were equipped to receive UHF broadcasts, there simply wasn't enough programming to go around even in a market as large as Los Angeles. The station operated on a half-day schedule, usually signing on in the early afternoon and leaving the air in the late evening. KBSC offered a general entertainment format with cartoons, film shorts, sitcoms, and old movies. Programming on weekday afternoons was aimed squarely at children, with Japanese cartoons dubbed into English including Speed Racer
, Kimba the White Lion
, Ultraman
, Johnny Sokko and Gigantor
along with compilations of comedy short subject
s by The Three Stooges and The Little Rascals. KBSC also showed some programs produced by other Kaiser stations, such as WKBD's The Lou Gordon Program, which the same episode for the week was shown at least twice each week in the same timeslot on Saturdays and Sundays in the early 1970s. Programs rarely flowed from one to the other; most of the children's programming was punctuated by long breaks consisting of a shot of the station's logo backed by the Bert Kaempfert
single, That Happy Feeling
. The logo, depicting a black number 52 joined together at the top within the shape of a white television screen (typical among most Kaiser stations) along with the call letters and cities of license together with the song started the broadcast day as well.
In 1976, Kaiser exited broadcasting, and sold most of its stations to its partner, Field Communications
. However, KBSC wasn't included in the deal because of its low ratings, and it was sold to Oak Communications. The general entertainment format stayed on from noon to 7:00 PM. After 7:00 PM on weekdays, and after 2:00 PM on weekends, due to the subscription TV boom, Channel 52 became the Los Angeles-area outlet for the ON-TV
service, which carried movies and live sports.
In 1978 the station began 24 hour operations, running ON-TV from 6:00 PM until 6:00 AM daily. The station ran public affairs and religious shows from 6:00 AM to noon. In 1979, KBSC sold its general entertainment shows to KTLA. The station retained its religious programming from 6:00 AM–9:00 AM and ON-TV after 6:00 PM, and began to run Spanish programming from 9:00 AM–6:00 PM on weekdays and from 9:00 AM–1:00 PM on Saturdays. The station ran religious programming from 6:00 AM–1:00 PM on Sundays.
In 1980, the station started to show Spanish programming from 6:00 AM–6:00 PM on weekdays and 6:00 AM–12:00 PM on weekends and kept ON-TV for the rest of the day. In 1982, the station started showing only ON-TV or a scrambled signal 24 hours a day.
In September 1985, KBSC was sold to Miami-based NetSpan, which became Telemundo
in 1987. The ON-TV subscription/scrambled format was dropped. Channel 52 became KVEA. The KBSC call letters are currently used by KBSC-LP
, an America One
affiliate in Brookings, Oregon
.
On September 15, 2007, KVEA became the second Spanish language television station in the United States
to offer its news broadcasts in HDTV (Reno-based
KAZR-CA
is the first, KAZR has since became an English Language station carrying The CW), also making it the 6th broadcast television station in the Los Angeles DMA
to broadcast local news in HD.
On December 5, 2010, KVEA had begun Mobile DTV broadcasts. KVEA has a Mobile DTV feed of subchannel 52.1, labelled KVEA", broadcasting at 1.83 Mbps.
, the station increased the Buenos Dias coverage by an hour, starting at 5:00 AM. The show was anchored by seasoned Mexican journalist and former CBS Telenoticias reporter, Ruben Luengas, anchor Azalea Iniguez, and Sal Morales in charge of weather and the lighter side of the news. Iniguez was KVEA's weeknight anchor who came to Los Angeles from her native Mexico. Morales, the 6 and 11 pm weather anchor for sister station KSTS-48, San Francisco was asked to join the team. Morales used to sub for Luengas when he was on vacation or working on an assignment. California Highway Patrol
officer Guillermo Preciado joined them later on, providing traffic reports. This concept began the element of "familia unida" implemented by news director
Al Corral, which operates on the idea that Hispanic people are loyal to what they know and will shy away from getting anything from another source, including news. They clicked from day one, their real chemistry increased the viewership in the time slot.
The ratings
went up, and Buenos Dias came to be perceived as a real contender with KMEX's morning show, Primera Edicion. At present, this team is no longer in place. Only Azalea Iniguez remained in the mornings as head anchor for Buenos Dias.
At 6:00 and 11:00 PM, KVEA relaunched Noticiero 52 a las 6, with new graphics, new music, and a new anchor team: Lucia Navarro, plucked from KTMD
, the Telemundo station in Houston; Vicente Calderon, a reporter from Tijuana; and Mario Solis. The immensely popular Solis left after a disagreement with the station's management and ended up working for KNBC-TV, doing weekend sports. (Solis is also now a weekend talk show
host on liberal talk radio
station KTLK.) Mauricio Cardenas took his place. Vicente Calderon in turn saw his position shifted to KWHY, the newly acquired independent station
, to anchor the 10:00 PM news with Pilar Gariboto. Navarro was joined by Raul Peimbert
, former Telemundo/TELENOTICIAS news anchor. Peimbert then left the station to take a government position in his native Mexico. Viewers were never able to familiarize themselves with the afternoon news team, resulting in low ratings. Management heralded the arrival of Eduardo Quezada, a longtime Univision anchor, to join Navarro at 6:00 and 11:00 PM. In early 2006, it was decided that Navarro and Quezada would give up the 11:00 p.m. newscast for a new show to be anchored by ex-morning news anchor Ruben Luengas. Luengas is now competing with former co-worker Raul Peimbert, who has returned to Southern California
to anchor the KMEX evening news.
KVEA also decided to be competitive on the weekends, producing newscasts to be anchored by former weeknight anchor Mirthala Salinas and former TV Azteca
early prime anchor Eduardo Blancas, with Carolina Davalos doing the weather. Salinas eventually left the anchor desk and Azucena Gomez took her place. Blancas was let go, and former KTLA weekend sports anchor Claudia Trejos joined the fray, but not for long. She decided only a year after her hire to move to the network headquarters in Hialeah, Florida
. She is no longer with the network.
NBC bought Telemundo in 2001 and included Channel 52 with NBC-owned and operated KNBC and KWHY
and moved the station's news, promotions, and senior management operations to its Burbank facility.
In 2006, Eduardo Quezada left the station. That same year, the station branded their 11:00 p.m newscast "En Contexto," anchored by Luengas. This move became a complete success. "En Contexto" went on to become an award winning show. Replacing Luengas on 'Buenos Dias' was sports announcer and former KVEA weekend sports anchor, Adrian Garcia Marquez
, who joined Azalea Iniguez. The new 'Buenos Dias' team included entertainment reporter, Victor Cordero and weather anchor Ericka Pino. After a successful ratings run, the team was changed again in the summer of 2007. Garcia Marquez was let go and moved on to Fox Sports
. Soon after, Iniguez took a leave of absence for personal reasons. Since then 'Buenos Dias' has struggled. The show is now temporarily being anchored by Dinorah Perez, who is also a reporter, and network weekend anchor, Rogelio Mora Tagle, who is currently in contract negotiations with KVEA. Telemundo Network will eliminate the Weekend Edition of Noticiero Telemundo, leaving Mora Tagle without a job.
Also in 2006, NBC's 2.0 plan hit behind and in front of the cameras. Reporter Osmin Rodriguez, was let go as well as KWHY anchor Vicente Calderon. Jose Ronstadt took over the newscasts.
On July 3, 2007, a scandal erupted when Los Angeles Mayor Antonio Villaraigosa
admitted to the Los Angeles Daily News
that he had been having an extramarital affair with Telemundo 52's own reporter, Mirthala Salinas. . As a result, Telemundo's Miami management replaced Manuel Abud, KVEA's general manager with Miami's WSCV-Telemundo 51, GM, Mike Rodriguez. News Director Al Corral was placed on a two month leave of absence alongside Mirthala Salinas.
Rodriguez now faces the task of the troubled news organization and the morale of employees. Rodriguez though has made it clear that he is not taking the job permanently, as his wife lives in the East coast of the United States and has a home in Miami, FL.
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
area owned and operated by NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
and the West Coast flagship station of the Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
network. It was the first mainland U.S. station owned by Telemundo at the network's launch in the late 1980's. It broadcasts on digital channel 39, displaying as virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....
52 via PSIP technology.
History
Channel 52 started as KMTW-TV on June 29, 1966. Saul Levine owned and operated Mount Wilson BroadcastingMount Wilson Broadcasting
Mount Wilson FM Broadcasters, Inc., a subsidiary of Mt. Wilson Broadcasting Inc., is a Los Angeles-based company owned by Saul Levine. Levine is the only independent operator of an FM commercial radio station in Los Angeles today....
and planned to expand into TV. He sold the license to Kaiser Broadcasting before going on the air. It was the third commercial UHF station in Los Angeles, after KIIX-TV (channel 22, later KPOL-TV and now KWHY-TV
KWHY-TV
KWHY-TV, channel 22, is a Spanish-language independent station located in Los Angeles, California, USA. KWHY-TV is owned by the Meruelo Group, a Los Angeles-based real estate and investment firm. The station's transmitter is on Mount Wilson.-History:...
) and KMEX-TV
KMEX-TV
KMEX-DT, "Univisión 34 Los Angeles", is the Univision owned-and-operated station in Los Angeles and the network's flagship station for the West Coast. KMEX, first broadcast in 1962, opened the way for other Spanish-language stations and networks in the United States...
, channel 34, which debuted in 1962. The Kaiser Broadcasting
Kaiser Broadcasting
Kaiser Broadcasting was the name of an entity that owned and operated broadcast television stations in the United States from 1958 to 1977.-History:...
family of UHF stations included San Francisco (KBHK, now KBCW-TV); Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
(WFLD
WFLD
WFLD, virtual channel 32 , is the Fox owned-and-operated television station, based in Chicago, Illinois; through its parent company News Corporation, the station is owned in a duopoly with area MyNetworkTV affiliate WPWR-TV...
); Cleveland ([WKBF, which would go dark in 1975 and became WCLQ in 1980, and then WQHS-TV
WQHS-TV
WQHS-DT is a Spanish-language television station owned and operated by Univision. It is licensed to serve the Cleveland, Ohio television market, and broadcasts on UHF channel 61 with studios and offices in Parma...
in 1986); Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
(WKBG, now WLVI); Detroit (WKBD
WKBD
WKBD-TV, virtual channel 50 , is an owned and operated station of the CW Television Network, based in Detroit, Michigan. The station is owned and operated by the CBS Corporation, and is one-half of a duopoly with sister station WWJ-TV . Its studios and transmitters are located at 11 mile and...
); and Philadelphia (WKBS
WKBS-TV (Philadelphia)
WKBS-TV was an independent television station licensed to Burlington, New Jersey, which served the Philadelphia, Pennsylvania area from 1965 to 1983. WKBS-TV had studio facilities located in South Philadelphia, and transmitter at the Roxborough tower farm in Philadelphia.-History:WKBS-TV began...
, which would go dark in 1983, and whose signal later became WGTW-TV
WGTW-TV
WGTW-TV, digital channel 27, is a Trinity Broadcasting Network-owned and operated television station licensed to Burlington, New Jersey, and serving the Philadelphia, Pennsylvania area...
). Kaiser changed the call letters to KBSC-TV (for Kaiser Broadcasting Southern California).
KBSC was never a serious competitor against KTLA-TV, KHJ
KCAL-TV
KCAL-TV, channel 9, is an independent television station in Los Angeles, California, USA, owned by the CBS Corporation. KCAL-TV shares its studio facilities with KCBS-TV inside CBS Studio Center in the Studio City section of Los Angeles, and its transmitter is located atop Mount Wilson.-Digital...
, KTTV
KTTV
KTTV, channel 11, is an owned-and-operated television station of the News Corporation-owned Fox Broadcasting Company, located in Los Angeles, California. Serving the vast Los Angeles metropolitan area, KTTV is a sister station to KCOP , Los Angeles' MyNetworkTV station...
, and KCOP-TV
KCOP-TV
KCOP-TV, channel 13, is a television station in Los Angeles, California. Owned by Fox Television Stations, a division of the News Corporation, KCOP is a sister station to Fox network outlet KTTV , and is affiliated with the MyNetworkTV programming service...
. Not only was the station on UHF during a period when few receivers were equipped to receive UHF broadcasts, there simply wasn't enough programming to go around even in a market as large as Los Angeles. The station operated on a half-day schedule, usually signing on in the early afternoon and leaving the air in the late evening. KBSC offered a general entertainment format with cartoons, film shorts, sitcoms, and old movies. Programming on weekday afternoons was aimed squarely at children, with Japanese cartoons dubbed into English including Speed Racer
Speed Racer
Speed Racer is an English adaptation name of the Japanese manga and anime, which centered on automobile racing. Mach GoGoGo was originally serialized in print form in Shueisha's 1958 Shōnen Book, and was released in tankōbon book form by Sun Wide Comics, re-released in Japan by Fusosha...
, Kimba the White Lion
Kimba the White Lion
, known in the United States as Kimba the White Lion, is an anime series from the 1960s. Created by Osamu Tezuka and based on his manga of the same title which began publication in 1950, it was the first color animated television series created in Japan. The manga was first published in serialized...
, Ultraman
Ultraman
is Japanese television series that first aired in 1966. Ultraman, the first and best-known of the "Ultra-Crusaders," made his debut in the tokusatsu SF/kaiju/superhero TV series, , a follow-up to the television series Ultra Q...
, Johnny Sokko and Gigantor
Gigantor
Gigantor is an American adaptation of the anime version of Tetsujin 28-go, a manga by Mitsuteru Yokoyama released in 1956. It debuted on U.S. television in 1964. As with Speed Racer, the characters' original names were altered and the original series' violence was toned down for American viewers...
along with compilations of comedy short subject
Short subject
A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn: the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all...
s by The Three Stooges and The Little Rascals. KBSC also showed some programs produced by other Kaiser stations, such as WKBD's The Lou Gordon Program, which the same episode for the week was shown at least twice each week in the same timeslot on Saturdays and Sundays in the early 1970s. Programs rarely flowed from one to the other; most of the children's programming was punctuated by long breaks consisting of a shot of the station's logo backed by the Bert Kaempfert
Bert Kaempfert
Bert Kaempfert was a German orchestra leader and songwriter. He made easy listening and jazz-oriented records, and wrote the music for a number of well-known songs, such as "Strangers in the Night" and "Spanish Eyes".-Biography:He was born in Hamburg, Germany - where he received his lifelong...
single, That Happy Feeling
That Happy Feeling
"That Happy Feeling" was an instrumental pop music single recorded by Bert Kaempfert on March 16, 1962 and featured as the second cut on his album A Swingin' Safari. That song and the title track were among the first pop instrumentals to incorporate elements of South African music...
. The logo, depicting a black number 52 joined together at the top within the shape of a white television screen (typical among most Kaiser stations) along with the call letters and cities of license together with the song started the broadcast day as well.
In 1976, Kaiser exited broadcasting, and sold most of its stations to its partner, Field Communications
Field Communications
Field Communications was a division of Field Enterprises, which owned the Chicago Sun-Times and the Chicago Daily News. The company owned independent television stations in the United States, with WFLD-TV in Chicago as its largest-market station....
. However, KBSC wasn't included in the deal because of its low ratings, and it was sold to Oak Communications. The general entertainment format stayed on from noon to 7:00 PM. After 7:00 PM on weekdays, and after 2:00 PM on weekends, due to the subscription TV boom, Channel 52 became the Los Angeles-area outlet for the ON-TV
ON-TV
ON-TV, also known as National Subscription Television, was a subscription television service launched in 1977 by Oak Industries, Norman Lear's Chartwell Enterprises and Jerry Perenchio. Oak was a manufacturer of satellite and pay-TV decoders and equipment...
service, which carried movies and live sports.
In 1978 the station began 24 hour operations, running ON-TV from 6:00 PM until 6:00 AM daily. The station ran public affairs and religious shows from 6:00 AM to noon. In 1979, KBSC sold its general entertainment shows to KTLA. The station retained its religious programming from 6:00 AM–9:00 AM and ON-TV after 6:00 PM, and began to run Spanish programming from 9:00 AM–6:00 PM on weekdays and from 9:00 AM–1:00 PM on Saturdays. The station ran religious programming from 6:00 AM–1:00 PM on Sundays.
In 1980, the station started to show Spanish programming from 6:00 AM–6:00 PM on weekdays and 6:00 AM–12:00 PM on weekends and kept ON-TV for the rest of the day. In 1982, the station started showing only ON-TV or a scrambled signal 24 hours a day.
In September 1985, KBSC was sold to Miami-based NetSpan, which became Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....
in 1987. The ON-TV subscription/scrambled format was dropped. Channel 52 became KVEA. The KBSC call letters are currently used by KBSC-LP
KBSC-LP
KBSC-LP Channel 49 is a low-power television station in Brookings, Oregon, broadcasting locally on UHF channel 49 and Charter Cable channel 9 in Brookings and Crescent City, California...
, an America One
America One
America One is an over-the-air television network in the United States. The network serves over 170 LPTV, Class A, Full Power, Cable and Satellite affiliate stations...
affiliate in Brookings, Oregon
Brookings, Oregon
Brookings is a city in Curry County, Oregon, United States. It was named after John E. Brookings, president of the Brookings Lumber and Box Company, which founded the city in 1908. As of the 2010 census the population was 6,336. The total population of the Brookings area is over 13,000, which...
.
On September 15, 2007, KVEA became the second Spanish language television station in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
to offer its news broadcasts in HDTV (Reno-based
Reno, Nevada
Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...
KAZR-CA
KAZR-CA
KRNS-CA is a low-power Class A television station in Reno, Nevada, broadcasting locally in analog on UHF channel 46 and affiliated with The CW Television Network via The CW Plus. Founded June 14, 1988, the station is owned by Entravision Communications...
is the first, KAZR has since became an English Language station carrying The CW), also making it the 6th broadcast television station in the Los Angeles DMA
DMA
DMA can refer to:* DMA , a defunct dance music magazine* Dallas Museum of Art, an art museum in Texas, USA* Danish Music Awards, an award show held in Denmark since 1989...
to broadcast local news in HD.
On December 5, 2010, KVEA had begun Mobile DTV broadcasts. KVEA has a Mobile DTV feed of subchannel 52.1, labelled KVEA", broadcasting at 1.83 Mbps.
Newscasts
On January 15, 2001, KVEA launched a number of news programs in order to compete with powerhouse KMEX. From 6:00 AM to 7:00 AM, Buenos Dias Los Angeles began transmission. After the terrorist attacks of September 11, 2001September 11, 2001 attacks
The September 11 attacks The September 11 attacks The September 11 attacks (also referred to as September 11, September 11th or 9/119/11 is pronounced "nine eleven". The slash is not part of the pronunciation...
, the station increased the Buenos Dias coverage by an hour, starting at 5:00 AM. The show was anchored by seasoned Mexican journalist and former CBS Telenoticias reporter, Ruben Luengas, anchor Azalea Iniguez, and Sal Morales in charge of weather and the lighter side of the news. Iniguez was KVEA's weeknight anchor who came to Los Angeles from her native Mexico. Morales, the 6 and 11 pm weather anchor for sister station KSTS-48, San Francisco was asked to join the team. Morales used to sub for Luengas when he was on vacation or working on an assignment. California Highway Patrol
California Highway Patrol
The California Highway Patrol is a law enforcement agency of the U.S. state of California. The CHP has patrol jurisdiction over all California highways and also acts as the state police....
officer Guillermo Preciado joined them later on, providing traffic reports. This concept began the element of "familia unida" implemented by news director
News Director
A news director is an individual at a broadcast station or network or a newspaper who is in charge of the news department. In local news, the news director is typically in charge of the entire news staff, including journalists, news presenters, photographers, copy writers, television producers,...
Al Corral, which operates on the idea that Hispanic people are loyal to what they know and will shy away from getting anything from another source, including news. They clicked from day one, their real chemistry increased the viewership in the time slot.
The ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...
went up, and Buenos Dias came to be perceived as a real contender with KMEX's morning show, Primera Edicion. At present, this team is no longer in place. Only Azalea Iniguez remained in the mornings as head anchor for Buenos Dias.
At 6:00 and 11:00 PM, KVEA relaunched Noticiero 52 a las 6, with new graphics, new music, and a new anchor team: Lucia Navarro, plucked from KTMD
KTMD
KTMD is a full-power television station licensed to Galveston, Texas transmitting over digital channel 48, displaying channel 47 to tuners via PSIP...
, the Telemundo station in Houston; Vicente Calderon, a reporter from Tijuana; and Mario Solis. The immensely popular Solis left after a disagreement with the station's management and ended up working for KNBC-TV, doing weekend sports. (Solis is also now a weekend talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....
host on liberal talk radio
Progressive talk radio
Progressive talk radio is a talk radio format devoted to expressing liberal or progressive viewpoints of issues, as opposed to conservative talk radio...
station KTLK.) Mauricio Cardenas took his place. Vicente Calderon in turn saw his position shifted to KWHY, the newly acquired independent station
Independent station
An independent station is in the category of television terminology used to describe a television station broadcasting in the United States or Canada that is not affiliated with any television network....
, to anchor the 10:00 PM news with Pilar Gariboto. Navarro was joined by Raul Peimbert
Raul Peimbert
Raul Peimbert Diaz is a Mexican/American newscaster, who also served as General Coordinator of Media Affairs for the Government of the Mexican State of Veracruz....
, former Telemundo/TELENOTICIAS news anchor. Peimbert then left the station to take a government position in his native Mexico. Viewers were never able to familiarize themselves with the afternoon news team, resulting in low ratings. Management heralded the arrival of Eduardo Quezada, a longtime Univision anchor, to join Navarro at 6:00 and 11:00 PM. In early 2006, it was decided that Navarro and Quezada would give up the 11:00 p.m. newscast for a new show to be anchored by ex-morning news anchor Ruben Luengas. Luengas is now competing with former co-worker Raul Peimbert, who has returned to Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...
to anchor the KMEX evening news.
KVEA also decided to be competitive on the weekends, producing newscasts to be anchored by former weeknight anchor Mirthala Salinas and former TV Azteca
TV Azteca
Azteca, is the second largest Mexican television entertainment. It was established in 1983 as the state-owned Instituto Mexicano de la Televisión , a holding of the national TV networks channel 13 and 7 and was privatized under its current name in 1993 and now is part of Grupo Salinas...
early prime anchor Eduardo Blancas, with Carolina Davalos doing the weather. Salinas eventually left the anchor desk and Azucena Gomez took her place. Blancas was let go, and former KTLA weekend sports anchor Claudia Trejos joined the fray, but not for long. She decided only a year after her hire to move to the network headquarters in Hialeah, Florida
Hialeah, Florida
Hialeah is a city in Miami-Dade County, Florida, United States. As of the 2000 census, the city population was 226,419. As of 2009, the population estimate by the U. S...
. She is no longer with the network.
NBC bought Telemundo in 2001 and included Channel 52 with NBC-owned and operated KNBC and KWHY
KWHY-TV
KWHY-TV, channel 22, is a Spanish-language independent station located in Los Angeles, California, USA. KWHY-TV is owned by the Meruelo Group, a Los Angeles-based real estate and investment firm. The station's transmitter is on Mount Wilson.-History:...
and moved the station's news, promotions, and senior management operations to its Burbank facility.
In 2006, Eduardo Quezada left the station. That same year, the station branded their 11:00 p.m newscast "En Contexto," anchored by Luengas. This move became a complete success. "En Contexto" went on to become an award winning show. Replacing Luengas on 'Buenos Dias' was sports announcer and former KVEA weekend sports anchor, Adrian Garcia Marquez
Adrian Garcia Marquez
Adrian Garcia Marquez is an American sportscaster who works for Top Rank Boxing, Univision Los Angeles, Fox Sports en Espanol, and the San Diego Chargers Radio Network en Espanol....
, who joined Azalea Iniguez. The new 'Buenos Dias' team included entertainment reporter, Victor Cordero and weather anchor Ericka Pino. After a successful ratings run, the team was changed again in the summer of 2007. Garcia Marquez was let go and moved on to Fox Sports
Fox Sports (USA)
Fox Sports is a division of the Fox Broadcasting Company . It was formed in 1994 with Fox's acquisition of broadcast rights to National Football League games...
. Soon after, Iniguez took a leave of absence for personal reasons. Since then 'Buenos Dias' has struggled. The show is now temporarily being anchored by Dinorah Perez, who is also a reporter, and network weekend anchor, Rogelio Mora Tagle, who is currently in contract negotiations with KVEA. Telemundo Network will eliminate the Weekend Edition of Noticiero Telemundo, leaving Mora Tagle without a job.
Also in 2006, NBC's 2.0 plan hit behind and in front of the cameras. Reporter Osmin Rodriguez, was let go as well as KWHY anchor Vicente Calderon. Jose Ronstadt took over the newscasts.
On July 3, 2007, a scandal erupted when Los Angeles Mayor Antonio Villaraigosa
Antonio Villaraigosa
Antonio Ramón Villaraigosa , born Antonio Ramón Villar, Jr., is the 41st and current Mayor of Los Angeles, California, the third Mexican American to have ever held office in the city of Los Angeles and the first in over 130 years. He is also the current president of the United States Conference of...
admitted to the Los Angeles Daily News
Los Angeles Daily News
The Los Angeles Daily News is the second-largest circulating daily newspaper of Los Angeles, California. It is the flagship of the Los Angeles Newspaper Group, a branch of Colorado-based MediaNews Group....
that he had been having an extramarital affair with Telemundo 52's own reporter, Mirthala Salinas. . As a result, Telemundo's Miami management replaced Manuel Abud, KVEA's general manager with Miami's WSCV-Telemundo 51, GM, Mike Rodriguez. News Director Al Corral was placed on a two month leave of absence alongside Mirthala Salinas.
Rodriguez now faces the task of the troubled news organization and the morale of employees. Rodriguez though has made it clear that he is not taking the job permanently, as his wife lives in the East coast of the United States and has a home in Miami, FL.
Weekdays
- Noticiero Telemundo 52 A Las 6 p.m. - 6:00 - 6:30 p.m.
- En Contexto" - 11:00 - 11:30 p.m.