KVEG
Encyclopedia
KVEG is a Rhythmic Contemporary Hit Radio station serving the Las Vegas
area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to Mesquite, Nevada
.
outlet targeting the African-american audience. But by 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product (The latter they would scale back on) competing with 98.5 KLUC and 107.9 KVGS V-108, which carried the same format at that time. When V-108 switched to a Urban Contemporary
Outlet in late 2002, Cross town CHR Top-40 Station 101.9 Kiss FM dropped its format for an all Hip Hop outlet branded Wild 102, Where Hip Hop Lives to create more competition as another Rhythmic Outlet which would only last until late 2004. The move caused KLUC-FM flipping to contemporary hit radio
, only to revert to rhythmic by 2009
-2010
. By 2008 KVEG began to top KLUC after the latter started to shift towards mainstream (it has since shifted back to Rhythmic). By 2009, KVEG began adding artists like Miley Cyrus
and Lady Gaga
to its playlist, thus leading to KVEG becoming more competitive by matching KLUC, KPLV, KVBE and KFRH for Top 40 music supremacy in Las Vegas. However, the station still leans to a more Hip Hop & R&B format, occasionally having a pop track.
KVEG was once the call letters of AM-1400 during the 1980s.
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to Mesquite, Nevada
Mesquite, Nevada
Mesquite is a city in Clark County, Nevada, United States, adjacent to the Arizona state line and northeast of Las Vegas. As of the 2010 United States Census, it had a population of 15,277. The city is located in the Virgin River Valley...
.
History
KVEG originally signed on the air in 2001 as a Mainstream UrbanMainstream Urban
Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...
outlet targeting the African-american audience. But by 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product (The latter they would scale back on) competing with 98.5 KLUC and 107.9 KVGS V-108, which carried the same format at that time. When V-108 switched to a Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
Outlet in late 2002, Cross town CHR Top-40 Station 101.9 Kiss FM dropped its format for an all Hip Hop outlet branded Wild 102, Where Hip Hop Lives to create more competition as another Rhythmic Outlet which would only last until late 2004. The move caused KLUC-FM flipping to contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
, only to revert to rhythmic by 2009
2009 in radio
The following events occurred in radio in 2009.- Events :* January 1: Kurdish TV starts broadcasting in Turkey.* January: Michael Smerconish, morning host at talk radio WPHT Philadelphia, begins syndication of his morning show to WHFS in Washington and WOR in New York City.* January 17: Two well...
-2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....
. By 2008 KVEG began to top KLUC after the latter started to shift towards mainstream (it has since shifted back to Rhythmic). By 2009, KVEG began adding artists like Miley Cyrus
Miley Cyrus
Miley Ray Cyrus is an American actress and pop singer-songwriter. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana....
and Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
to its playlist, thus leading to KVEG becoming more competitive by matching KLUC, KPLV, KVBE and KFRH for Top 40 music supremacy in Las Vegas. However, the station still leans to a more Hip Hop & R&B format, occasionally having a pop track.
KVEG was once the call letters of AM-1400 during the 1980s.