KVLY (FM)
Encyclopedia
KVLY is a radio station
broadcasting a CHR
format. Licensed to Edinburg, Texas
, USA, the station serves the Rio Grande Valley
area. The station is currently owned by Entravision Holdings, LLC.
Then in 2008, KVLY cancelled "Love Songs" (which by then aired on Sunday-Thursday nights) in favor of more upbeat music and the new "Top 8 at 8:00". The station now uses the weeknights for the five-hour nationally syndicated Billy Bush radio show.
KVLY-FM was classified as a Hot Adult Contemporary radio station with a target audience of Adults 18-49.
On August 31, 2009 KVLY-FM moved the Billy Bush show to 10pm in favor of a new local love songs program titled "Heartbeats", airing from 7-10pm (Monday-Friday nights). The Billy Bush show returned to the 7pm-11pm hours in July 2010.
On August of 2010 the station started playing more top hits, becoming more of a Mainstream Top 40 than a Modern AC. This is done in order to compete with rivals KBFM
and XHAVO
. Mediabase
& Nielsen BDS have since moved KVLY to the Contemporary Hit Radio
panel by February 2011
.
On April of 2011 KVLY ushered in a new program branded as "The Hook-Up" which consisted of the only live music mixing week nights and during the weekends. This is done in order to compete with rival KBFM
with their own pre-recorded mixshow in the evenings. The original programming for "The Hook-Up" began from the 10pm - Midnight slot weeknights and 6pm - Midnight on Saturday nights. The show was eventually added to the 5pm hour weekdays in order to counter other rival's shows at this time.
On September 19, 2011 saw an increase in listeners and "The Hook-Up" was moved to the prime time slot weeknights during the premiere of "Nani's Neighborhood" from 8pm - 10pm, while keeping all other original times of "The Hook-Up" as established, thus sparking a "mix war" with rival KBFM
. Currently "The Hook-Up" is the only "live" mixshow in the McAllen-Brownsville-Harlingen market that allows listeners to instantly call in and request a song to be "mixed" in.
Weekends:
Fall 2008 - On-Air Personality
Weekends:
Saturday Night Dance Party 7pm-12a:
Summer 2009 - On-Air Personality
Weekends:
Saturday Night Dance Party 8pm-12a:
Fall 2011 - On-Air Personality
Weekends:
Saturday Night Hook-Up 7pm-12a:
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting a CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
format. Licensed to Edinburg, Texas
Edinburg, Texas
Edinburg is a city in and the county seat of Hidalgo County, Texas, United States. The population was 77,100 at the 2010 census. The University of Texas–Pan American, the only fully accredited four-year university in the Rio Grande Valley, is located in Edinburg.Edinburg is part of the...
, USA, the station serves the Rio Grande Valley
Rio Grande Valley
The Rio Grande Valley or the Lower Rio Grande Valley, informally called The Valley, is an area located in the southernmost tip of South Texas...
area. The station is currently owned by Entravision Holdings, LLC.
History
KVLY was originally radio station KESI, licensed to Edinburg and owned by Lloyd Hawkins. He also owned KURV 710 AM, but after a fire destroyed the building both stations were housed in, Hawkins sold KESI, an "Easy Listening" format using an automation system and the Bonneville Beautiful Music format to Henry B. Tippie. Tippie purchased the old Yazoo lawn mower sales and service building and renovated the building using the plans of Chief Engineer, Mike Hales, who also designed the studios of KURV after the fire. Tippie then purchased radio station KRIO in McAllen and also KNCN, C101, in Corpus Christi, Texas.Format
Initially, KVLY used to be a traditional Soft Adult Contemporary radio station, playing well-known hits dating back to the 1960s, even including a nightly "love songs" program. However, in recent years, KVLY began playing more contemporary hit radio (TOP40)Then in 2008, KVLY cancelled "Love Songs" (which by then aired on Sunday-Thursday nights) in favor of more upbeat music and the new "Top 8 at 8:00". The station now uses the weeknights for the five-hour nationally syndicated Billy Bush radio show.
KVLY-FM was classified as a Hot Adult Contemporary radio station with a target audience of Adults 18-49.
On August 31, 2009 KVLY-FM moved the Billy Bush show to 10pm in favor of a new local love songs program titled "Heartbeats", airing from 7-10pm (Monday-Friday nights). The Billy Bush show returned to the 7pm-11pm hours in July 2010.
On August of 2010 the station started playing more top hits, becoming more of a Mainstream Top 40 than a Modern AC. This is done in order to compete with rivals KBFM
KBFM
KBFM is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW....
and XHAVO
XHAVO
XHAVO is a Spanish-language FM radio station that serves the McAllen, Texas / Reynosa, Tamaulipas border area.-External links:* *...
. Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
& Nielsen BDS have since moved KVLY to the Contemporary Hit Radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
panel by February 2011
2011 in radio
The following events occurred in radio broadcasting in 2011.-Events:*January 1: 2 Knoxville stations change formats as WDLF and WYLV flip to K-LOVE and Air 1 , and a few Pittsburgh station change formats, as ESPN Radio moves from WEAE to WBGG, and Radio Disney moves from WWCS to the renamed WDDZ,...
.
On April of 2011 KVLY ushered in a new program branded as "The Hook-Up" which consisted of the only live music mixing week nights and during the weekends. This is done in order to compete with rival KBFM
KBFM
KBFM is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW....
with their own pre-recorded mixshow in the evenings. The original programming for "The Hook-Up" began from the 10pm - Midnight slot weeknights and 6pm - Midnight on Saturday nights. The show was eventually added to the 5pm hour weekdays in order to counter other rival's shows at this time.
On September 19, 2011 saw an increase in listeners and "The Hook-Up" was moved to the prime time slot weeknights during the premiere of "Nani's Neighborhood" from 8pm - 10pm, while keeping all other original times of "The Hook-Up" as established, thus sparking a "mix war" with rival KBFM
KBFM
KBFM is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW....
. Currently "The Hook-Up" is the only "live" mixshow in the McAllen-Brownsville-Harlingen market that allows listeners to instantly call in and request a song to be "mixed" in.
Branding names
KVLY's branding name was Mix 107.9 KVLY, but in March 2009 they changed the branding name to 107.9 Mix FM.Slogans
KVLY's slogan was "The Most Hit Music", but in January 2009 the slogan was changed to "The Valley's #1 Hit Music Station". And changed once again in August 2009 to "Today's Modern Music". The slogan "The Valley's #1 Hit Music Station" was reintroduced in 2011.Personalities
Summer 2008 - On-Air Personality- 6a-10a: The Mix Morning Show with Alex Duran, Mike B. & Maridee
- 10a-3p: JJ Montana
- 3p-7p: Robert Ceballos
- 7p-12a: Dyanna Garza
Weekends:
- Lisa Lopez,Eric Olea,Niki Rae,Marco Trigo
Fall 2008 - On-Air Personality
- 6a-10a: Mike Billescas & Lisa Lopez
- 10a-3p: Marisa
- 3p-7p: Robert Ceballos
- 7p-12a: Lisa Lopez
Weekends:
- Eric Olea, Niki Rae, Lisa Lopez, Marko Trigo, Hiram
Saturday Night Dance Party 7pm-12a:
- Robert Ceballos
Summer 2009 - On-Air Personality
- 6a-10a: Alex Duran and Lisa Lopez
- 10a-3p: Robert Ceballos
- 3p-7p: Alex Duran
- 7p-11p: Billy Bush Show
Weekends:
- Eric Olea, Niki Rae, Lisa Lopez, Marko Trigo, Hiram
Saturday Night Dance Party 8pm-12a:
- Robert Ceballos
Fall 2011 - On-Air Personality
- 6a-10a: Alex and Meridee in The Morning
- 10a-1p: A.J. Leal
- 1p-6p: Roxy
- 6p-8p: Billy Bush Show
- 8p-12a: Nani's Neighborhood with DJ Nani
Weekends:
- Mark Mayhem, K.C., Scorpio
Saturday Night Hook-Up 7pm-12a:
- DJ Nani