KZZA-FM
Encyclopedia
KZZA is a radio station
broadcasting an Regional Mexican
format. Licensed to the suburb of Muenster, Texas
, it serves the Dallas
-Ft. Worth
metropolitan area. It first began broadcasting in 1990
under the call sign KKDL. The station is currently owned by Liberman Broadcasting
. Its transmitter is located in northern most Wise County near Greenwood, Texas
.
that it would not change to a Spanish format for five years.
So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7KDL, "The Dance Leader" and later, "The Texas Party Station"). In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full time.
On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications
.
However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R
and BDS
moved KZZA back to the rhythmic panel in May 2007.
Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.
On July 7, 2008
the station shifted back to Hispanic Rhythmic
, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency
, it has created a loyal following throughout their 5-year run. On April 6, 2009
, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock
in 2007
.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting an Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
format. Licensed to the suburb of Muenster, Texas
Muenster, Texas
Muenster is a city in Cooke County, Texas, United States, along U.S. Route 82. The population was 1,556 at the 2000 census.-History:In 1887 the Missouri-Kansas-Texas Railroad constructed a line from Gainesville to Henrietta that passed through the site that would become Muenster...
, it serves the Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
-Ft. Worth
Fort Worth, Texas
Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...
metropolitan area. It first began broadcasting in 1990
1990 in radio
The year 1990 in radio involved some significant events.-Events:*KJJO in Minneapolis, Minnesota transitions from active rock to alternative rock.*KBLN in Dallas, Texas becomes KXEB.*Daytimer KKDA in Dallas, Texas begins nighttime broadcasting....
under the call sign KKDL. The station is currently owned by Liberman Broadcasting
Liberman Broadcasting
Liberman Broadcasting is a media company based in Burbank, California. Liberman Broadcasting primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations in several of the top Hispanic markets.-History:...
. Its transmitter is located in northern most Wise County near Greenwood, Texas
Greenwood, Texas
Greenwood, Texas may refer to:*Greenwood, Midland County, Texas*Greenwood, Wise County, Texas*Greenwood, Hopkins County, Texas*Greenwood, Red River County, Texas*Greenwood, Parker County, Texas*Greenwood, Van Zandt County, Texas...
.
History
The station's roots began at 106.5 as a "great oldies" station with the call letters KKGM until 2001 when it moved to 106.7 and was sold to Entravision. However in exchange for the move it was agreed with HBCUnivision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...
that it would not change to a Spanish format for five years.
So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7KDL, "The Dance Leader" and later, "The Texas Party Station"). In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full time.
Entravision Communications
Entravision Communications Corporation is a media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of the top Hispanic markets. They are the largest affiliate...
.
However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R
R&R (magazine)
R&R was a weekly music trade publication that followed the radio industry and tracked the monitoring of current songs by format, station and audience cumes...
and BDS
Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems, better known as BDS, is a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections...
moved KZZA back to the rhythmic panel in May 2007.
Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.
On July 7, 2008
2008 in radio
Several events occurred in radio in 2008.- Events :* January 2: WWFT finished Christmas music stunting, rolling out the red carpet for Adult contemporary music branded as "Warm."...
the station shifted back to Hispanic Rhythmic
Hispanic rhythmic
Hispanic rhythmic, also known as Hispanic urban or "Hurban", is an American radio and format genre that features a Spanish-language musical mix of Latin hip-hop, Mexican hip-hop, reggaeton, dancehall, Latin pop, dance, tropical and salsa hits, all geared towards a bilingual audience, most of them...
, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency
Rimshot (broadcasting)
A rimshot is a radio and television broadcasting term for a station that attempts to reach a larger media market from a distant suburban, exurban, or even rural location. The term is primarily used with FM stations, and mainly in North America...
, it has created a loyal following throughout their 5-year run. On April 6, 2009
2009 in radio
The following events occurred in radio in 2009.- Events :* January 1: Kurdish TV starts broadcasting in Turkey.* January: Michael Smerconish, morning host at talk radio WPHT Philadelphia, begins syndication of his morning show to WHFS in Washington and WOR in New York City.* January 17: Two well...
, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock
Active rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...
in 2007
2007 in radio
The year 2007 in radio involved some significant events.-Events:*January 8: Nanci "The Fabulous Sports Babe" Donnellan returns to radio after a six-year absence, filling in for local hosts in Florida....
.
Slogans
- The Dance Leader (2002-2003)
- The Texas Party Station (2003-2004)
- Where Latinos Live. (2004-2007)
- Where Reggaeton Lives. (2006-2007)
- Hip-Hop Y Mas. (2007-2007)
- DF Dub's Party Station (2007-2008)
External links
- La Bonita 106.7 - Official Website
- Station's Former Website (still operational)
- Casa 106.7 at MySpaceMySpaceMyspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
- DFW Radio Archives