KZZK is a regional Active rock

Active rock

Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...

 format radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in the Quincy, Illinois

Quincy, Illinois

Quincy, known as Illinois' "Gem City," is a river city along the Mississippi River and the county seat of Adams County. As of the 2010 census the city held a population of 40,633. The city anchors its own micropolitan area and is the economic and regional hub of West-central Illinois, catering a...

 Region owned by STARadio Corporation

STARadio Corporation

STARadio is a radio broadcast company that owns several radio stations throughout the state of Illinois, most of which reside in the Quincy area.-Radio stations:*KGRC*KINX *KZZK*WCOY*WKAN*WQCY*WTAD*WYKT...

. As with most STARadio stations the studio is in Quincy, but the transmitter is in Missouri, the KZZK transmitter is located in New London, Missouri

New London, Missouri

New London is a city in Ralls County, Missouri, United States located at the intersection of US Route 61 and Missouri Route 19. The population was 1,001 at the 2000 census. It is the county seat of Ralls County....

. KZZK's current license will expire February 1, 2013.

Signal/Coverage

KZZK's signal is strong, however due to its southern location in New London its signal does not reach Keokuk–which is included in the market region. The station can be received on average radios throughout the Quincy-Hannibal Micropolitan Area, but for listening outside of the 30–40 miles of the targeted audience the signal will become weak unless you have a higher antenna. An average car radio could receive KZZK as far as 60 or 65 miles out, but only if weather permits.