The Keebler Company is the largest cookie and cracker manufacturer in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It

Cheez-It

Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm rectangular crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices...

s (which have the Sunshine Biscuits

Sunshine Biscuits

Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals. The company, whose brand still appears today on a few products , was purchased by Keebler Company in 1996 which was subsequently purchased by Kellogg Company in 2000...

 brand), Chips Deluxe

Chips Deluxe

These signature cookies are delicious.Chips Deluxe is a brand of chocolate chip cookies made by the Keebler Company and distributed in the United States.-Varieties:* Original Chips Deluxe* Rainbow Chips Deluxe...

, Club Crackers

Club Crackers

Club crackers are the crackers made by the Keebler Company. The crackers are offered in several different varieties:* Club Original* Club Reduced Fat* Club Multi-Grain* Club Buttery Garlic* Club Snack Sticks Original* Club Snack Sticks Honey Wheat...

, E.L. Fudge Cookies

E.L. Fudge Cookies

E.L. Fudge Cookies are an American snack food manufactured by the Keebler Company, a subsidiary of the Kellogg Company. They are butter-flavored shortbread sandwich cookies with a fudge creme filling...

, Famous Amos Cookies, Fudge Shoppe Cookies, Murray cookies, Austin

Austin (brand)

Austin is a brand owned by the Kellogg Company. Among its products are Choco Creme cookies and crackers.-Peanut recall:On January 16, 2009, Austin peanut butter crackers were among products recalled due to the problems at the Peanut Corporation of America....

, Plantation, Vienna Fingers

Vienna Fingers

Vienna Fingers is a brand of cookie made by the Keebler Company, a division of Kellogg's. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a...

, Town House Crackers, Wheatables

Wheatables

Wheatables are baked snack crackers made by the Keebler Company .They are available in Original Golden Wheat, Toasted Honey Wheat, as well as Wheatables Nut Crisps varieties in Roasted Almond and Toasted Pecan....

, Sandie's Shortbread, Chachos

Chachos

Chachos were tortilla chip snacks produced by Keebler in the late 1980s/early 1990s. They were flour-based, as opposed to most common tortilla chips, which are corn-based...

 and Zesta Crackers, among others.

The Keebler slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 reads "Uncommonly Good".