Keith Ferrazzi
Encyclopedia
Keith Ferrazzi is an American entrepreneur, author, and a former business executive. He is the co-author of the book Never Eat Alone about marketing
and (human) networking. He is CEO
of Ferrazzi Greenlight, a sales and marketing consulting firm. He is represented by Jordan Roberts.
degree from Yale University
, where he became a member of the Sigma Chi
Fraternity; he was one of that chapter's founders. He also served as chairman of the Tory Party of the Yale Political Union
. He then received a MBA
from Harvard Business School
.
Ferrazzi started his career as an early leader in the quality movement as the youngest examiner of the Malcolm Baldrige National Quality Award
. He was Chief Marketing Officer
of Deloitte Consulting.
He was the youngest Chief Marketing Officer
with a Fortune 500
company when he worked for Starwood Hotels & Resorts Worldwide
before being recruited as Chief Executive Officer
for YaYa Media, an interactive entertainment consultancy, which popularized the term advergaming
.
Ferrazzi founded and chairs Big Task Weekend, a foundation focused on putting the most important companies in the world to work together to both solve important social issues along with increasing their shareholder value.
In 2005, Ferrazzi authored the book Never Eat Alone, which discusses the need for networking and human relationships as a major part of any strategy for success in today's world.
Ferrazzi's newest book, Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success — and Won't Let You Fail is a guide to mastering four "mindsets" that will allow readers to develop mutually beneficial "lifeline relationships" in the workplace as well as their personal lives.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and (human) networking. He is CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of Ferrazzi Greenlight, a sales and marketing consulting firm. He is represented by Jordan Roberts.
History
Ferrazzi graduated with a BABachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
degree from Yale University
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...
, where he became a member of the Sigma Chi
Sigma Chi
Sigma Chi is the largest and one of the oldest college Greek-letter secret and social fraternities in North America with 244 active chapters and more than . Sigma Chi was founded on June 28, 1855 at Miami University in Oxford, Ohio when members split from Delta Kappa Epsilon...
Fraternity; he was one of that chapter's founders. He also served as chairman of the Tory Party of the Yale Political Union
Yale Political Union
The Yale Political Union , a debate society now the largest student organization at Yale University, was founded in 1934 by Professor Alfred Whitney Griswold , to enliven the university's political culture of the time. It was modelled on the Cambridge Union Society and Oxford Union...
. He then received a MBA
Master of Business Administration
The Master of Business Administration is a :master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out...
from Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
.
Ferrazzi started his career as an early leader in the quality movement as the youngest examiner of the Malcolm Baldrige National Quality Award
Malcolm Baldrige National Quality Award
The Malcolm Baldrige National Quality Award recognizes U.S. organizations in the business, health care, education, and nonprofit sectors for performance excellence. The Baldrige Award is the only formal recognition of the performance excellence of both public and private U.S. organizations given by...
. He was Chief Marketing Officer
Chief marketing officer
Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing activities in an organization...
of Deloitte Consulting.
He was the youngest Chief Marketing Officer
Chief marketing officer
Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing activities in an organization...
with a Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
company when he worked for Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide
Starwood Hotels and Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties...
before being recruited as Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
for YaYa Media, an interactive entertainment consultancy, which popularized the term advergaming
Advergaming
Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis, and later mentioned by Wireds "Jargon Watch" column in 2001...
.
Ferrazzi founded and chairs Big Task Weekend, a foundation focused on putting the most important companies in the world to work together to both solve important social issues along with increasing their shareholder value.
In 2005, Ferrazzi authored the book Never Eat Alone, which discusses the need for networking and human relationships as a major part of any strategy for success in today's world.
Ferrazzi's newest book, Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success — and Won't Let You Fail is a guide to mastering four "mindsets" that will allow readers to develop mutually beneficial "lifeline relationships" in the workplace as well as their personal lives.
Books
- Never Eat Alone, ISBN 0-385-51205-8
- Who's Got Your Back, ISBN 978-0-385-52133-8