Kenneth Roman
Encyclopedia
Kenneth Roman, born September 6, 1930 Boston, Massachusetts
, is a former CEO of Ogilvy & Mather Worldwide
, the advertising agency founded by David Ogilvy. He joined the firm in 1963 and served as Chairman from 1985 to 1989. After 26 years with the firm, he joined American Express
in a senior communications role before becoming a consultant, board director and author. He graduated from Dartmouth College
in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper.
He is the co-author of two successful business books – How to Advertise (ISBN 0312318596) and Writing That Works (ISBN 0060956437). His most recent book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was published by Palgrave Macmillan
on January 6, 2009.
He lives in New York
with his wife.
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
, is a former CEO of Ogilvy & Mather Worldwide
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
, the advertising agency founded by David Ogilvy. He joined the firm in 1963 and served as Chairman from 1985 to 1989. After 26 years with the firm, he joined American Express
American Express
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
in a senior communications role before becoming a consultant, board director and author. He graduated from Dartmouth College
Dartmouth College
Dartmouth College is a private, Ivy League university in Hanover, New Hampshire, United States. The institution comprises a liberal arts college, Dartmouth Medical School, Thayer School of Engineering, and the Tuck School of Business, as well as 19 graduate programs in the arts and sciences...
in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper.
He is the co-author of two successful business books – How to Advertise (ISBN 0312318596) and Writing That Works (ISBN 0060956437). His most recent book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was published by Palgrave Macmillan
Macmillan Publishers
Macmillan Publishers Ltd, also known as The Macmillan Group, is a privately held international publishing company owned by Georg von Holtzbrinck Publishing Group. It has offices in 41 countries worldwide and operates in more than thirty others.-History:...
on January 6, 2009.
He lives in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
with his wife.