Kevin Lane Keller
Encyclopedia
Kevin Lane Keller is the E. B. Osborn Professor of Marketing
at the Tuck School of Business
at Dartmouth College
. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002 & 2008), a widely-used text on brand management
. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity
. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research
. In addition, Philip Kotler
selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.
Keller was formerly on the faculty at the Stanford Graduate School of Business
, the University of California, Berkeley
and the University of North Carolina at Chapel Hill
. He has served as a visiting professor at Duke University
and the Australian Graduate School of Management
. He is an alumnus of Cornell University
, Carnegie-Mellon University and Duke University
.
In the private sector, Keller often acts as a consultant
on branding, speaks at industry conferences, and helps to manage the rock band The Church
.
Keller currently resides in Etna, New Hampshire
.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
at the Tuck School of Business
Tuck School of Business
The Amos Tuck School of Business Administration is the graduate business school of Dartmouth College in Hanover, New Hampshire, in the United States...
at Dartmouth College
Dartmouth College
Dartmouth College is a private, Ivy League university in Hanover, New Hampshire, United States. The institution comprises a liberal arts college, Dartmouth Medical School, Thayer School of Engineering, and the Tuck School of Business, as well as 19 graduate programs in the arts and sciences...
. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002 & 2008), a widely-used text on brand management
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity
Brand equity
Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...
. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research
Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by...
. In addition, Philip Kotler
Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.-Early life:He received his master's degree at the University of Chicago...
selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.
Keller was formerly on the faculty at the Stanford Graduate School of Business
Stanford Graduate School of Business
The Stanford Graduate School of Business is one of the professional schools of Stanford University, in Stanford, California and is broadly regarded as one of the best business schools in the world.The Stanford GSB offers a general management Master of Business Administration degree, the Sloan...
, the University of California, Berkeley
University of California, Berkeley
The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...
and the University of North Carolina at Chapel Hill
University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill is a public research university located in Chapel Hill, North Carolina, United States...
. He has served as a visiting professor at Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...
and the Australian Graduate School of Management
Australian Graduate School of Management
The MBA program of the Australian School of Business is known as the AGSM MBA, based in Sydney, New South Wales, Australia. Founded as the Australian Graduate School of Management in 1977, the AGSM MBA is consistently ranked at the top of the national rankings and amongst one of the top MBA...
. He is an alumnus of Cornell University
Cornell University
Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...
, Carnegie-Mellon University and Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...
.
In the private sector, Keller often acts as a consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
on branding, speaks at industry conferences, and helps to manage the rock band The Church
The Church (band)
The Church is an Australian rock band formed in Sydney in 1980. Initially associated with new wave and the neo-psychedelic sound of the mid 1980s, their music later became more reminiscent of progressive rock, featuring long instrumental jams and complex guitar interplay...
.
Keller currently resides in Etna, New Hampshire
Etna, New Hampshire
Etna, originally named "Mill Village," is a small village within the town of Hanover, New Hampshire, in the United States. It is located in southwestern Grafton County, approximately east of Hanover's downtown and south of the village of Hanover Center, on Mink Brook...
.
Books by Kevin Lane Keller (chronological order)
- Kotler, PhilipPhilip KotlerPhilip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.-Early life:He received his master's degree at the University of Chicago...
/Keller, Kevin Lane: Marketing Management, 13th edition, Upper Saddle River, NJ: Prentice-Hall 2009. - Keller, Kevin Lane: Strategic Brand Management, 3rd edition, Upper Saddle River, NJ: Prentice-Hall 2008.
- Keller, Kevin Lane: Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Prentice-Hall 2008.