Keystone (beer brand)
Encyclopedia
Keystone beer is a product of the Coors Brewing Company
in Golden, Colorado
. It was first introduced in Chico, California
in September 1989. Keystone can be found in can, keg
, and occasionally bottled form. Keystone Light has a 4.13% ABV; a concentration less than standard American lagers, and roughly equal to other macro "light" brews.
Three varieties of Keystone have been produced, as well as the original:
The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Though Keystone Premium exists, it appears much less than its "Light" variety on liquor store shelves. "Dry" and "Amber Light" varieties were discontinued in the late 90s.
Recently, a new variety of Keystone, V9, has been introduced to Puerto Rico
by a licensed distributor there, V. Suárez & Co. Inc., of Guaynabo. "With Keystone V9, the target market is more general than in [their] other brands. [They are] aiming for 'any consumer who is looking for value and is price conscious in their consumer habits,' Keystone V9 gives V. Suárez & Co. access to the frugal buyer." The can is black with a blue "V9" and is labeled as 5.9% alc./vol.
In the province of Ontario (and most of Canada), Keystone Light is available in bottles, cans, and tall cans at 4.0% A.B.V. and featuring a 'near-discount' price.
Coors Brewing Company
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States...
in Golden, Colorado
Golden, Colorado
The City of Golden is a home rule municipality that is the county seat of Jefferson County, Colorado, United States. Golden lies along Clear Creek at the edge of the foothills of the Front Range of the Rocky Mountains. Founded during the Pike's Peak Gold Rush on 16 June 1859, the mining camp was...
. It was first introduced in Chico, California
Chico, California
Chico is the most populous city in Butte County, California, United States. The population was 86,187 at the 2010 census, up from 59,954 at the time of the 2000 census...
in September 1989. Keystone can be found in can, keg
Keg
A keg is a small barrel.Traditionally, a wooden keg is made by a cooper used to transport items such as nails, gunpowder., and a variety of liquids....
, and occasionally bottled form. Keystone Light has a 4.13% ABV; a concentration less than standard American lagers, and roughly equal to other macro "light" brews.
Three varieties of Keystone have been produced, as well as the original:
- Keystone, introduced 1989, found with a gold can, red label, later changed to Keystone Premium
- Keystone Premium, found with a red, white and blue can
- Keystone Light, introduced 1989, found with a blue label
- Keystone Dry, introduced 1991, found with a black can, red label
- Keystone Ice, introduced 1994, "ice brewed ale," found with a black label.
- Keystone Amber Light, introduced 1994, found with a gold can with a diamond "Amber Light" badge
- Keystone V9, Puerto Rico only.
The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Though Keystone Premium exists, it appears much less than its "Light" variety on liquor store shelves. "Dry" and "Amber Light" varieties were discontinued in the late 90s.
Recently, a new variety of Keystone, V9, has been introduced to Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
by a licensed distributor there, V. Suárez & Co. Inc., of Guaynabo. "With Keystone V9, the target market is more general than in [their] other brands. [They are] aiming for 'any consumer who is looking for value and is price conscious in their consumer habits,' Keystone V9 gives V. Suárez & Co. access to the frugal buyer." The can is black with a blue "V9" and is labeled as 5.9% alc./vol.
In the province of Ontario (and most of Canada), Keystone Light is available in bottles, cans, and tall cans at 4.0% A.B.V. and featuring a 'near-discount' price.
Nutrition information
| Beer | Calorie Calorie The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule... s | Carbohydrate Carbohydrate A carbohydrate is an organic compound with the empirical formula ; that is, consists only of carbon, hydrogen, and oxygen, with a hydrogen:oxygen atom ratio of 2:1 . However, there are exceptions to this. One common example would be deoxyribose, a component of DNA, which has the empirical... s (g Gram The gram is a metric system unit of mass.... ) | Protein Protein Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of... (g) | Alcohol by Volume Alcohol by volume Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide.... (%) |
|---|---|---|---|---|
| Keystone | 120 | 5.0 | 0.7 | 4.8 |
| Keystone Premium | 111 | 5.8 | 0.08 | 4.43 |
| Keystone Light | 104 | 5.0 | 0.7 | 4.13 |
| Keystone Dry | 123 | unk | unk | 4.9 |
| Keystone Ice | 142 | 5.9 | 1.2 | 5.9 |
| Keystone Amber Light | 110 | unk | unk | 3.5sam,nd,mn |
| Keystone V9 | unk | unk | unk | 5.9 |
Marketing
- The current advertising slogan for Keystone is "Always Smooth, Even When You're Not." The official slogan was formerly "All Stones Must Be Thrown," and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer," with commercials touting it as a remedy for "Bitter Beer Face."http://youtube.com/watch?v=U0u8AHYqi5E
- A promotion campaign for Keystone that ran in late 2008 involved the "Legend of the Keystolope," and depicted as a keystone can with deer horns.
- The back of the 30-pack box had the following text:
The Keystolope is thought to have originated when a hunting party left behind a single can of Keystone Light somewhere in the Colorado wilderness. The lost can made a new life for itself among the woodland creatures. Much sought after but seldom seen, the Keystolope can be identified by its impressive rack, and would be a prized addition to any trophy room.
- In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone. Keith Stone has become a popular pop-culture character that appeals to the "average Joe". Keith Stone has appeared in numerous television spots promoting Keystone Light. The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet.
- In 2011, Coors Brewing CompanyCoors Brewing CompanyThe Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States...
, in promotion of its product Keystone Light, re-engineered its 30-pack cases to allow its purchasers to play a modified game of CornholeCornholeCornhole can refer to:*Cornhole, a game also known as Corn Toss or Bean Bag Toss.*A slang term for anus or anal sex...
, a popular Lawn gameLawn gameA lawn game is any outdoor game that can be played on a lawn. Many games that are traditionally played on a pitch are marketed as "lawn games" for home use in a front or back yard.Common lawn games include:*Horseshoes*Lawn darts*Croquet*Cornhole*Bocce...
. The brewer rebranded its boxes to promote the game of "Canhole".