Khodebshchik
Encyclopedia
Khodebshchik was a person carrying advertisement hoarding
Billboard (advertising)
A billboard is a large outdoor advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers...

, or hawking his wares round the street, or house-to-house salesman, or trading peddle in 16th–19th centuries in Russia.
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