KidZui
Encyclopedia
KidZui is a web browser
designed for children developed by KidZui, Inc. The KidZui browser uses a Zooming User Interface
paradigm to make browsing easier for children. Search results appear as scaled down images of websites, videos, and pictures that children click on to zoom in and see content. Children can also browse by category without typing search terms. The KidZui browser does not access the open Internet
. KidZui uses teachers and parents to screen content and maintains a database
of approved URLs. The KidZui browser can only access URLs in the approved database. KidZui claims to have over 800,000 approved websites, pictures, and videos available. Children build avatars
called Zuis to represent themselves online. They earn points for web browsing and use points to gain levels and buy clothes and accessories for their Zuis. Children can share KidZui content with friends online. To add a friend online, children need to know the friends Zui name. There is no online directory of Zui names, so children need to get their friends Zui names offline in order to add them. Friends also need to be approved by parents before they become available in the browser. KidZui also tracks children’s Internet usage and sends reports to their parents on what their children looked at online.
KidZui began development on the product in the summer of 2006. After beta testing, KidZui was offered to the general public on March 19, 2008. The KidZui browser and basic reports for parents are free. KidZui makes revenue through a paid membership program. Membership gives kids additional features like more available clothing and accessories for Zuis, more background and themes, and the ability to get to higher levels with points. Membership gives parents more reporting capabilities to track their children’s online activity, and more ways to customize the KidZui browser for their children.
KidZui is designed from children between the ages of 3 and 12 years old. KidZui has a focus on children’s online safety, but they also try to expand the content available to children online. Rather than using filters
, KidZui trains and enlists parent and teachers to search out content that is appropriate for children even if it was not designed expressly for children. Websites that have been reviewed and approved by KidZui can carry a KidZui seal of approval that indicate the site’s content is appropriate for children. Websites that carry the seal agree to abide by KidZui’s content guidelines. Kid Zui is also a prize on the 3rd round on the Nickelodeon
game show BrainSurge
.
KidZui is a venture
backed startup
. Investors include Maveron, Emergence Capital, and First Round Capital
.
Prior to founding KidZui, Vignisson, Boro, and Broadhead had been partners on other Internet startups including Infogate, which they sold to AOL Time Warner in March 2003.
KidZui began beta testing with children in 2006. KidZui was released to the general public on March 19, 2008 to generally favorable reviews. The original release of KidZui required a paid subscription. KidZui experienced some early criticism for not offering a free version of the product. The company released a free version on June 4, 2008. The free version of the product offers the same features as the original subscription-based product. KidZui introduced a membership program that same month. The membership program unlocks additional features in the kids’ browser and comes with more advanced reporting features for parents.
to pre-screen content. After screening by filters, content is reviewed by paid teachers and parents using a set of content guidelines.
In 2007, KidZui hired Deanne Kells, a former Vice President and Editor in Chief from Leapfrog, to establish the content guidelines and a process for reviewing and approving content. Kells used childhood developmental
principles to form a content screening protocol where content is first determined to be appropriate for children, and then classified by age for developmental level and reading ability.
paradigm where search results are displayed visually at smaller scale. Children click on images to enlarge them. The visual interface makes it easier for children to browse without advanced reading skills. KidZui also has category browsing that allows children to explore the Internet using categories based on popularity or similarity. KidZui has an auto search complete feature that returns results after only typing one or two letters. KidZui offers to complete search terms using the most popular searches by other children and it shows search results as children type.
Web browser
A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier and may be a web page, image, video, or other piece of content...
designed for children developed by KidZui, Inc. The KidZui browser uses a Zooming User Interface
Zooming User Interface
In computing, a zooming user interface or zoomable user interface is a graphical environment where users can change the scale of the viewed area in order to see more detail or less, and browse through different documents. A ZUI is a type of graphical user interface...
paradigm to make browsing easier for children. Search results appear as scaled down images of websites, videos, and pictures that children click on to zoom in and see content. Children can also browse by category without typing search terms. The KidZui browser does not access the open Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
. KidZui uses teachers and parents to screen content and maintains a database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
of approved URLs. The KidZui browser can only access URLs in the approved database. KidZui claims to have over 800,000 approved websites, pictures, and videos available. Children build avatars
Avatar (computing)
In computing, an avatar is the graphical representation of the user or the user's alter ego or character. It may take either a three-dimensional form, as in games or virtual worlds, or a two-dimensional form as an icon in Internet forums and other online communities. It can also refer to a text...
called Zuis to represent themselves online. They earn points for web browsing and use points to gain levels and buy clothes and accessories for their Zuis. Children can share KidZui content with friends online. To add a friend online, children need to know the friends Zui name. There is no online directory of Zui names, so children need to get their friends Zui names offline in order to add them. Friends also need to be approved by parents before they become available in the browser. KidZui also tracks children’s Internet usage and sends reports to their parents on what their children looked at online.
KidZui began development on the product in the summer of 2006. After beta testing, KidZui was offered to the general public on March 19, 2008. The KidZui browser and basic reports for parents are free. KidZui makes revenue through a paid membership program. Membership gives kids additional features like more available clothing and accessories for Zuis, more background and themes, and the ability to get to higher levels with points. Membership gives parents more reporting capabilities to track their children’s online activity, and more ways to customize the KidZui browser for their children.
KidZui is designed from children between the ages of 3 and 12 years old. KidZui has a focus on children’s online safety, but they also try to expand the content available to children online. Rather than using filters
Content-control software
Content-control software, also known as censorware or web filtering software, is a term for software designed and optimized for controlling what content is permitted to a reader, especially when it is used to restrict material delivered over the Web...
, KidZui trains and enlists parent and teachers to search out content that is appropriate for children even if it was not designed expressly for children. Websites that have been reviewed and approved by KidZui can carry a KidZui seal of approval that indicate the site’s content is appropriate for children. Websites that carry the seal agree to abide by KidZui’s content guidelines. Kid Zui is also a prize on the 3rd round on the Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
game show BrainSurge
BrainSurge
BrainSurge is an American children's game show aired on Nickelodeon hosted by Jeff Sutphen. The show taped its first season in February 2009, and debuted on September 28, 2009...
.
History and development
KidZui was started in 2006 when Vidar Vignisson was frustrated because he couldn’t find a safe and easy way for his own children to use the Internet. Vignisson joined with Cliff Boro and Thomas Broadhead to found KidZui. Vignisson was frustrated by the approach of existing technologies that were available at the time; online filters helped keep out dangerous content, but could only be used in conjunction with adult browsers, which are hard for children to use. Existing children’s browsers were easier to use, but had access to very small amounts of content. Vignisson, Boro, and Broadhead set out to build an easy-to-use children’s browser with access to a large and diverse set of online content and activities.KidZui is a venture
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
backed startup
Startup company
A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...
. Investors include Maveron, Emergence Capital, and First Round Capital
First Round Capital
First Round Capital is a venture capital firm that specializes in providing seed-stage funding to technology companies. Managed by Josh Kopelman, Chris Fralic, Rob Hayes and Howard L. Morgan, the Philadelphia-based company typically provides seed-stage investment that ranges from $250,000 to $500,000...
.
Prior to founding KidZui, Vignisson, Boro, and Broadhead had been partners on other Internet startups including Infogate, which they sold to AOL Time Warner in March 2003.
KidZui began beta testing with children in 2006. KidZui was released to the general public on March 19, 2008 to generally favorable reviews. The original release of KidZui required a paid subscription. KidZui experienced some early criticism for not offering a free version of the product. The company released a free version on June 4, 2008. The free version of the product offers the same features as the original subscription-based product. KidZui introduced a membership program that same month. The membership program unlocks additional features in the kids’ browser and comes with more advanced reporting features for parents.
Business model
The basic version of KidZui with access to all content is free. Revenue comes exclusively from paid memberships. It is not clear what percentage of families use the free version versus paying for membership. KidZui includes advertisements to children in their browser, mostly based on sponsored partnerships with UnderArmour, Mattel, and Comcast.Content guidelines
KidZui uses filtersContent-control software
Content-control software, also known as censorware or web filtering software, is a term for software designed and optimized for controlling what content is permitted to a reader, especially when it is used to restrict material delivered over the Web...
to pre-screen content. After screening by filters, content is reviewed by paid teachers and parents using a set of content guidelines.
In 2007, KidZui hired Deanne Kells, a former Vice President and Editor in Chief from Leapfrog, to establish the content guidelines and a process for reviewing and approving content. Kells used childhood developmental
Child development
Child development stages describe theoretical milestones of child development. Many stage models of development have been proposed, used as working concepts and in some cases asserted as nativist theories....
principles to form a content screening protocol where content is first determined to be appropriate for children, and then classified by age for developmental level and reading ability.
Browser features
KidZui uses a Zooming User InterfaceZooming User Interface
In computing, a zooming user interface or zoomable user interface is a graphical environment where users can change the scale of the viewed area in order to see more detail or less, and browse through different documents. A ZUI is a type of graphical user interface...
paradigm where search results are displayed visually at smaller scale. Children click on images to enlarge them. The visual interface makes it easier for children to browse without advanced reading skills. KidZui also has category browsing that allows children to explore the Internet using categories based on popularity or similarity. KidZui has an auto search complete feature that returns results after only typing one or two letters. KidZui offers to complete search terms using the most popular searches by other children and it shows search results as children type.