Klaus Heymann
Encyclopedia
Klaus Heymann is a German
entrepreneur, and the founder and head of the Naxos
record label.
speakers and Revox
tape recorders.
Following the end of the war in Vietnam, Heymann became the Hong Kong distributor for Bose and Revox, and, later, Studer recording studio equipment. He began organizing classical music concerts to help boost the sales of the brands he sold. When Heymann found that many of the musicians who performed at these concerts could not find their recordings in Hong Kong record shops, he started importing a number of classical record labels, including Vox-Turnabout, Hungaroton
, Supraphon
and Opus
, for his company Studer-Revox (Hong Kong) to be later renamed Pacific Music. Heymann was asked to join the board of the then amateur Hong Kong Philharmonic Orchestra in 1973, and helped this orchestra become a full-time professional orchestra in 1974. At this time, he also met his future wife, Japanese violinist Takako Nishizaki
, who came to play as soloist with the Hong Kong Philharmonic.
Heymann desired to make recordings for his wife, and to do so, had Takako Nishizaki record the Chinese violin concerto The Butterfly Lovers, with the Nagoya Philharmonic in Japan. This recording sold several hundred thousand copies, and since 1978, has sold millions of copies in China.
After this initial success, Heymann created a label called HK to record other works with the Hong Kong Philharmonic and the Singapore Symphony Orchestra. At the same time, he began to import and license music from pop labels such as RCA
, Arista, Virgin, Chrysalis and others.
While Heymann was successful selling records of Asian music, he decided that he wanted to record rare works, and created the Marco Polo
label to do this. Initially recording in Hong Kong and Singapore, Heymann shifted the recordings to eastern European countries, profiting from his connections from the Hungaroton
and Opus
labels, located in Hungary and Czechoslovakia, which he distributed.
In 1987, Heymann founded the Naxos
label, with the goal of selling budget-priced classical CDs. His goal was to sell CDs at the same price as LPs, or roughly one-third of the price of CDs at the time. After initially acquiring digital recordings from a German company, Naxos began developing its catalog with young or unknown artists and orchestras. Initially, Heymann though the Naxos catalog would not cover more than fifty releases, thinking that the major labels would begin competing in the same sector, but given the success of the label, the company went on to become a full-fledged classical label covering a wide range of music. Over the years, Heymann led the label to not only record the standard classical repertoire, but also to focus on works that were not often recorded, or not at all. The company is "still filling gaps in the repertoire."
Heymann was one of the early proponents of digital music, and led Naxos to put its entire catalog on-line for streaming in 1996 via hnh.com, subsequently naxos.com. In 2002, he launched the Naxos Music Library, essentially used by educational institutions and libraries. In 2007, Heymann stated that "the label was positioned to survive and prosper without selling CDs," and that "revenue from other sources is now big enough to let us not only survive but lead a healthy, profitable existence." He also created distribution companies in most major music markets to distribute Naxos recordings, and the group of companies is now a major distributor of classical recordings and classical music DVDs around the world, including those of Warner Classics and Sony
.
Heymann claimed, in a 2007 interview with Stereophile Magazine, that he was only just making a "decent return" from the more than $80 million he invested in the company, "thanks to the advent of digital platforms." He sees the future of the classical music market as a mix of CDs, downloads and streaming: "Whether physical product will be a half of today or a third of today, nobody knows. There will also be downloads, and all kinds of subscription things. Our streaming classical-music library right now is by far the most successful in our field, and the most profitable for us and for the labels. But there may be others that mix paid and unpaid [streaming]."
Heymann's strategy is to be "the last man standing in terms of distributing classical music in physical form."
In 2007, Heymann successfully sued music critic Norman Lebrecht
for defamation, for a book entitled Maestros, Masterpieces and Madness: The Secret Life and Shameful Death of the Classical Record Industry, published by Penguin, which led to the UK publisher pulping all copies of the book.
Klaus Heymann is also the co-founder of Artaria Editions, a music-publishing house with a specialist interest in rare eighteenth-century repertoire.
Klaus Heymann lives in Hong Kong with his wife Takako Nishizaki and their son Henryk.
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
entrepreneur, and the founder and head of the Naxos
Naxos Records
Naxos Records is a record label specializing in classical music. Through a number of imprints, Naxos also releases genres including Chinese music, jazz, world music, and early rock & roll. The company was founded in 1987 by Klaus Heymann, a German-born resident of Hong Kong.Naxos is the largest...
record label.
Biography and career
Klaus Heymann was born in Germany, and studied Romance languages and English at the Universities of Frankfurt and Lisbon, at King’s College in London and finally at the Sorbonne in Paris. To pay his way through university he worked as a tennis coach. He worked in advertising sales and special supplement production for an American newspaper in his native Frankfurt, then worked in international marketing for Braun AG. He first went to Hong Kong in 1967 to start up the office of The Overseas Weekly, the American newspaper he had worked for in Frankfurt. He "arrived with a suitcase and a typewriter, and strangely enough the hotel which had been booked for me didn’t exist anymore." He subsequently created a direct-mail advertising business, then a mail-order company providing goods to members of the United States military in Vietnam. He sold such items as cameras, watches and audio equipment, including BoseBose
Bose may refer to:* Amar Gopal Bose, the chairman and founder of Bose Corporation* Baise City, or Bose, a prefecture-level city in Guangxi Zhuang Autonomous Region, China* Bose Corporation, an audio company* Bose , a lunar crater...
speakers and Revox
Revox
ReVox is a brand name of Swiss audio equipment created by Studer on March 27, 1951.The ReVox brand name was spun off into Studer Revox AG in 1990. During Studer's acquisition by Harman International Industries, Revox was sold separately to a group of private investors...
tape recorders.
Following the end of the war in Vietnam, Heymann became the Hong Kong distributor for Bose and Revox, and, later, Studer recording studio equipment. He began organizing classical music concerts to help boost the sales of the brands he sold. When Heymann found that many of the musicians who performed at these concerts could not find their recordings in Hong Kong record shops, he started importing a number of classical record labels, including Vox-Turnabout, Hungaroton
Hungaroton
Hungaroton was the one and only record and music publisher company in Hungary for about 40 years.Hungaroton was founded in 1951, since then, its only competitors in the Hungarian music market were record labels like Melodiya, Supraphon and Eterna from other socialist countries. Previously called...
, Supraphon
Supraphon
Supraphon Music Publishing is a Czech record label, it is oriented mainly towards publishing classical music, with an emphasis on Czech and Slovak composers.- History :...
and Opus
Opus
-Art and music:* Magnum opus, an artist's greatest work* Opus , an Austrian pop-rock group* Opus , a former Yugoslav group* Opus * Opus number, a method of identifying compositions* Opus III, an English techno group...
, for his company Studer-Revox (Hong Kong) to be later renamed Pacific Music. Heymann was asked to join the board of the then amateur Hong Kong Philharmonic Orchestra in 1973, and helped this orchestra become a full-time professional orchestra in 1974. At this time, he also met his future wife, Japanese violinist Takako Nishizaki
Takako Nishizaki
Takako Nishizaki is a Japanese violinist.She was the first student to complete the Suzuki Method course, at age nine.Nishizaki came to the United States from Japan in 1962...
, who came to play as soloist with the Hong Kong Philharmonic.
Heymann desired to make recordings for his wife, and to do so, had Takako Nishizaki record the Chinese violin concerto The Butterfly Lovers, with the Nagoya Philharmonic in Japan. This recording sold several hundred thousand copies, and since 1978, has sold millions of copies in China.
After this initial success, Heymann created a label called HK to record other works with the Hong Kong Philharmonic and the Singapore Symphony Orchestra. At the same time, he began to import and license music from pop labels such as RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...
, Arista, Virgin, Chrysalis and others.
While Heymann was successful selling records of Asian music, he decided that he wanted to record rare works, and created the Marco Polo
Marco Polo
Marco Polo was a Venetian merchant traveler from the Venetian Republic whose travels are recorded in Il Milione, a book which did much to introduce Europeans to Central Asia and China. He learned about trading whilst his father and uncle, Niccolò and Maffeo, travelled through Asia and apparently...
label to do this. Initially recording in Hong Kong and Singapore, Heymann shifted the recordings to eastern European countries, profiting from his connections from the Hungaroton
Hungaroton
Hungaroton was the one and only record and music publisher company in Hungary for about 40 years.Hungaroton was founded in 1951, since then, its only competitors in the Hungarian music market were record labels like Melodiya, Supraphon and Eterna from other socialist countries. Previously called...
and Opus
Opus
-Art and music:* Magnum opus, an artist's greatest work* Opus , an Austrian pop-rock group* Opus , a former Yugoslav group* Opus * Opus number, a method of identifying compositions* Opus III, an English techno group...
labels, located in Hungary and Czechoslovakia, which he distributed.
In 1987, Heymann founded the Naxos
Naxos
-Places:*Naxos , an island in the Cyclades group**Naxos , a town and former municipality on the island of Naxos**Naxos , a Greek government division created from the former Cyclades Prefecture in 2011...
label, with the goal of selling budget-priced classical CDs. His goal was to sell CDs at the same price as LPs, or roughly one-third of the price of CDs at the time. After initially acquiring digital recordings from a German company, Naxos began developing its catalog with young or unknown artists and orchestras. Initially, Heymann though the Naxos catalog would not cover more than fifty releases, thinking that the major labels would begin competing in the same sector, but given the success of the label, the company went on to become a full-fledged classical label covering a wide range of music. Over the years, Heymann led the label to not only record the standard classical repertoire, but also to focus on works that were not often recorded, or not at all. The company is "still filling gaps in the repertoire."
Heymann was one of the early proponents of digital music, and led Naxos to put its entire catalog on-line for streaming in 1996 via hnh.com, subsequently naxos.com. In 2002, he launched the Naxos Music Library, essentially used by educational institutions and libraries. In 2007, Heymann stated that "the label was positioned to survive and prosper without selling CDs," and that "revenue from other sources is now big enough to let us not only survive but lead a healthy, profitable existence." He also created distribution companies in most major music markets to distribute Naxos recordings, and the group of companies is now a major distributor of classical recordings and classical music DVDs around the world, including those of Warner Classics and Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
.
Heymann claimed, in a 2007 interview with Stereophile Magazine, that he was only just making a "decent return" from the more than $80 million he invested in the company, "thanks to the advent of digital platforms." He sees the future of the classical music market as a mix of CDs, downloads and streaming: "Whether physical product will be a half of today or a third of today, nobody knows. There will also be downloads, and all kinds of subscription things. Our streaming classical-music library right now is by far the most successful in our field, and the most profitable for us and for the labels. But there may be others that mix paid and unpaid [streaming]."
Heymann's strategy is to be "the last man standing in terms of distributing classical music in physical form."
In 2007, Heymann successfully sued music critic Norman Lebrecht
Norman Lebrecht
Norman Lebrecht is a British commentator on music and cultural affairs and a novelist. He was a columnist for The Daily Telegraph from 1994 until 2002 and assistant editor of the Evening Standard from 2002 until 2009...
for defamation, for a book entitled Maestros, Masterpieces and Madness: The Secret Life and Shameful Death of the Classical Record Industry, published by Penguin, which led to the UK publisher pulping all copies of the book.
Klaus Heymann is also the co-founder of Artaria Editions, a music-publishing house with a specialist interest in rare eighteenth-century repertoire.
Klaus Heymann lives in Hong Kong with his wife Takako Nishizaki and their son Henryk.