KnowHow2GO is a 2007 national public service announcement

Public service announcement

A public service announcement or public service ad is a type of advertisement featured on television, radio, print or other media...

 campaign focusing on access to universities and colleges

University

A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is an organisation that provides both undergraduate education and postgraduate education...

, from The Advertising Council, the American Council on Education

American Council on Education

The American Council on Education is a United States organization, established in 1918, comprising over 1,800 accredited, degree-granting colleges and universities and higher education-related associations, organizations, and corporations....

 and Lumina Foundation for Education

Lumina Foundation for Education

Lumina Foundation for Education is a private, Indianapolis-based foundation with about $1.4 billion in assets. Its mission is to expand student access to and success in education beyond high school...

, and produced without charge by Publicis

Publicis

Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...

 New York.

The campaign was designed to raise awareness about the steps needed to prepare for college and to motivate low-income, first-generation students to turn their dreams of going to college into a reality.

External links

• KnowHow2GO.org
• KnowHow2GO Nebraska Many states have partnered with organizations to help sponsor this national campaign. In Nebraska, KnowHow2GO is sponsored by the EducationQuest Foundation and launched pep rallies and other activities for middle school students to learn about college. Along with these activities EducationQuest has a team to launch this campaign in Spanish.
• KnowHow2GO Kentucky Kentucky's KnowHow2GOKy
  KnowHow2GOKy
  KnowHow2GOKy is a Kentucky outreach initiative focused on improving access to universities and colleges, from The Advertising Council, the American Council on Education and Lumina Foundation for Education....
  
  program expands the reach to include college access information for all adult audiences. These audiences include transfer students, returning adult students, GED students and college transfer students.
• KnowHow2GO California
• KnowHow2GO Connecticut
• KnowHow2GO Illinois
• KnowHow2GO Indiana