Kontera Technologies, Inc. is an advertising network

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...

, providing in-text advertising

In-text advertising

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.-Description:...

 and information services.

Kontera's technology is based on several proprietary semantic, statistical, linguistic

Linguistics

Linguistics is the scientific study of human language. Linguistics can be broadly broken into three categories or subfields of study: language form, language meaning, and language in context....

, and yield-maximization algorithms that analyze online content

Web content

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations....

, extract and rank topics and keywords

Keywords

Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension...

, and then match them to relevant advertisements, content, and information. The company's flagship product is called ContentLink.

Kontera ads are well represented on the internet and used in over 1% of the top 10,000 websites ranked by traffic.

External links

• Kontera's website
• Wall Street Journal article about in-text advertising
• iMedia connection about in-text advertising