Kraft Singles
Encyclopedia
Kraft Singles is a processed cheese
product manufactured and sold by Kraft Foods
, introduced in 1949 . Kraft Singles is a pasteurized cheese product manufactured and sold by Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oil and water (with oil being poured into a glass next to imitation cheese) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.
Kraft Singles are marketed under "pasteurized prepared cheese product".
TESIA
Ingredients: Cheddar cheese
,
milk
, whey
, milkfat, milk protein concentrate
, salt
, calcium phosphate
, sodium citrate
, whey protein
concentrate, sodium phosphate, sorbic acid
as a preservative, apocarotenal
(color), annatto
(color), enzyme
s, vitamin D3, cheese culture, yellow dye.
Processed cheese
Processed cheese, process cheese, cheese slice, prepared cheese, cheese singles or cheese food is a food product made from normal cheese and sometimes other unfermented dairy ingredients, plus emulsifiers, extra salt, food colorings, or whey...
product manufactured and sold by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, introduced in 1949 . Kraft Singles is a pasteurized cheese product manufactured and sold by Kraft Foods, introduced in 1947. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk" (with milk being poured into a glass next to Kraft Singles), which makes them taste better than imitation cheese slices made mostly with vegetable oil and water (with oil being poured into a glass next to imitation cheese) and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.
Kraft Singles are marketed under "pasteurized prepared cheese product".
TESIA
Ingredients: Cheddar cheese
Cheddar cheese
Cheddar cheese is a relatively hard, yellow to off-white, and sometimes sharp-tasting cheese, produced in several countries around the world. It has its origins in the English village of Cheddar in Somerset....
,
milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
, whey
Whey
Whey or Milk Serum is the liquid remaining after milk has been curdled and strained. It is a by-product of the manufacture of cheese or casein and has several commercial uses. Sweet whey is manufactured during the making of rennet types of hard cheese like cheddar or Swiss cheese...
, milkfat, milk protein concentrate
Milk protein concentrate
Milk protein concentrate is any type of concentrated milk product that contains 40–90% milk protein. The United States officially defines MPC as “any complete milk protein concentrate that is 40 percent or more protein by weight.” In addition to ultrafiltered milk products, the MPC...
, salt
Salt
In chemistry, salts are ionic compounds that result from the neutralization reaction of an acid and a base. They are composed of cations and anions so that the product is electrically neutral...
, calcium phosphate
Calcium phosphate
Calcium phosphate is the name given to a family of minerals containing calcium ions together with orthophosphates , metaphosphates or pyrophosphates and occasionally hydrogen or hydroxide ions ....
, sodium citrate
Sodium citrate
Trisodium citrate has the chemical formula of Na3C6H5O7. It is sometimes referred to simply as sodium citrate, though sodium citrate can refer to any of the three sodium salts of citric acid. It possesses a saline, mildly tart flavor. For this reason, citrates of certain alkaline and alkaline earth...
, whey protein
Whey protein
Whey protein is a mixture of globular proteins isolated from whey, the liquid material created as a by-product of cheese production. Some preclinical studies in rodents have suggested that whey protein may possess anti-inflammatory or anti-cancer properties; however, human data is lacking...
concentrate, sodium phosphate, sorbic acid
Sorbic acid
Sorbic acid, or 2,4-hexadienoic acid, is a natural organic compound used as a food preservative. It has the chemical formula C6H8O2. It is a colourless solid that is slightly soluble in water and sublimes readily...
as a preservative, apocarotenal
Apocarotenal
Apocarotenal, or trans-β-apo-8'-carotenal, is a carotenoid found in spinach and citrus fruits. Like other carotenoids, apocarotenal plays a role as a precursor of vitamin A, even though it has 50% less pro-vitamin A activity than β-carotene...
(color), annatto
Annatto
Annatto, sometimes called roucou or achiote, is a derivative of the achiote trees of tropical regions of the Americas, used to produce a yellow to orange food coloring and also as a flavoring...
(color), enzyme
Enzyme
Enzymes are proteins that catalyze chemical reactions. In enzymatic reactions, the molecules at the beginning of the process, called substrates, are converted into different molecules, called products. Almost all chemical reactions in a biological cell need enzymes in order to occur at rates...
s, vitamin D3, cheese culture, yellow dye.