LOR Radio Argentina
Encyclopedia
Created by Enrique Telémaco Susini
Enrique Telémaco Susini
Enrique Telémaco Susini was an Argentine entrepreneur and media pioneer.In 1920, Susini led the effort for the first radio broadcast in Argentina, and subsequently established one of the earliest regular radio stations in the world...

, LOR Radio Argentina was the first national broadcast radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

. It operated continuously from 1920 to 1997.

First Broadcast

After returning to Argentina from Europe in 1919, the radio pioneer Enrique Telémaco Susini
Enrique Telémaco Susini
Enrique Telémaco Susini was an Argentine entrepreneur and media pioneer.In 1920, Susini led the effort for the first radio broadcast in Argentina, and subsequently established one of the earliest regular radio stations in the world...

 started working on the conversion of an old circus site into the Teatro Coliseo theater. Together with his friends Miguel Mugica, Cesar Guerrico and Luis Romero Carranza, he started planning for a radio transmission from there, strongly supported by the two Italian owners, Faustino da Rossa and Walter Mocchi.

During 1920, while the group was working on the project, news reached them of Marconi's successful broadcast of a concert in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 that had taken place on May 19. Even though it was somewhat of a disappointment that their broadcast would not be the world's first, the preparations continued at a rapid pace.

On August 27, they were finally ready. The theatre was showing the opera Parsifal
Parsifal
Parsifal is an opera in three acts by Richard Wagner. It is loosely based on Wolfram von Eschenbach's Parzival, the 13th century epic poem of the Arthurian knight Parzival and his quest for the Holy Grail, and on Chrétien de Troyes' Perceval, the Story of the Grail.Wagner first conceived the work...

 by Richard Wagner
Richard Wagner
Wilhelm Richard Wagner was a German composer, conductor, theatre director, philosopher, music theorist, poet, essayist and writer primarily known for his operas...

. Susini and his coworkers had set up a 5W
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

 transmitter on the roof using a RS-5 Telefunken tube, operating in 350m, along with a wire antenna connected to the dome on top of a neighboring building. To pick up the sound in the theater, they used a microphone originally designed to aid people with hearing loss.

Around 8:30 pm, Susini himself took the microphone and inaugurated regular radio broadcast service in Argentina with the words:
Señoras y señores, la Sociedad Radio Argentina les presenta hoy el Festival Sacro de Ricardo Wagner, Parsifal, con la actuación del tenor Maestri...

(Ladies and gentlemen, the Radio Argentina Society today presents you the [opera] Parsifal by Richard Wagner, featuring the tenor Maestri...)


The transmission continued for about three hours and was received as far as Santos
Santos (São Paulo)
-Sister cities: Shimonoseki, Japan Nagasaki, Japan Funchal, Portugal Trieste, Italy Coimbra, Portugal Ansião, Portugal Arouca, Portugal Ushuaia, Argentina Havana, Cuba Taizhou. China Ningbo. China Constanţa, Romania Ulsan, South Korea Colón, Panama* Cadiz, Spain...

 in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

, where it was picked up by a ship's radio operator. The number of listeners was limited, since the crystal set radios
Crystal radio receiver
thumb|Boy listening to a modern crystal radioA crystal radio receiver, also called a crystal set or cat's whisker receiver, is a very simple radio receiver, popular in the early days of radio. It needs no battery or power source and runs on the power received from radio waves by a long wire antenna...

 used at the time were rare and difficult to operate, requiring tedious fine-tuning of a lead glass
Lead glass
Lead glass is a variety of glass in which lead replaces the calcium content of a typical potash glass. Lead glass contains typically 18–40 weight% lead oxide , while modern lead crystal, historically also known as flint glass due to the original silica source, contains a minimum of 24% PbO...

 crystal and installation of a wire antenna several meters long. But the newspaper La Razón
La Razón
La Razón is used as a name for newspapers in the Spanish-speaking world including:*La Razón , Argentina*La Razón , Bolivia*La Razón , Ecuador*La Razón , Peru...

 published a raving review, and even president Hipólito Yrigoyen
Hipólito Yrigoyen
Juan Hipólito del Sagrado Corazón de Jesús Irigoyen Alem was twice President of Argentina . His activism became the prime impetus behind the obtainment of universal suffrage in Argentina in 1912...

 commended Susini and his group for their accomplishment.

Radio Argentina

During the next 19 days, the group continued to broadcast from the theater, transmitting mostly Italian operas such as Verdi
Giuseppe Verdi
Giuseppe Fortunino Francesco Verdi was an Italian Romantic composer, mainly of opera. He was one of the most influential composers of the 19th century...

's Aida
Aida
Aida sometimes spelled Aïda, is an opera in four acts by Giuseppe Verdi to an Italian libretto by Antonio Ghislanzoni, based on a scenario written by French Egyptologist Auguste Mariette...

 and Rigoletto
Rigoletto
Rigoletto is an opera in three acts by Giuseppe Verdi. The Italian libretto was written by Francesco Maria Piave based on the play Le roi s'amuse by Victor Hugo. It was first performed at La Fenice in Venice on March 11, 1851...

. After the season at the Teatro Coliseo was over, they started creating productions under their own name. By now they officially called their station "Radio Argentina". Radio Argentina would continue broadcasting until its demise on December 31, 1997.

At first, it was run solely by the four friends. The polyglot Susini himself performed songs in Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

, French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

, Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...

 and Russian
Russian language
Russian is a Slavic language used primarily in Russia, Belarus, Uzbekistan, Kazakhstan, Tajikistan and Kyrgyzstan. It is an unofficial but widely spoken language in Ukraine, Moldova, Latvia, Turkmenistan and Estonia and, to a lesser extent, the other countries that were once constituent republics...

, assuming a different stage name each time so the listeners would not notice.

During the following years, radio broadcasting in Argentina saw a quick expansion. In 1921, Buenos Aires mayor Juan Barnetche introduced official broadcasting licenses. In the same year, Radio Club Argentina was founded, becoming the first such association on American soil. In October 1922, Radio Argentina broadcast live from the inauguration of president Marcelo Torcuato de Alvear
Marcelo Torcuato de Alvear
Máximo Marcelo Torcuato de Alvear Pacheco , better known as Marcelo T. de Alvear was an Argentine politician and President of Argentina from October 12, 1922 to October 12, 1928.-Biography:...

, an historic first. Two months later, the first competitors arrived - Italian-owned Corporación Argentina de Radio Sud América, Radio Brusa and Radio Cultura, all three founded within an interval of three days.

In 1924, the radio industry in Argentina went through a brief crisis, during which Radio Argentina had to be financially supported by an association of industrialists named Asociación Argentina de Broadcasting.
While competitor Radio Sud América went into bankruptcy, and was taken over by Radio Argentina, Radio Argentina itself survived, even though it had to briefly adopt the name of its benefactors. The station now broadcast from the famous Teatro Colón opera as well as from the (Tango
Tango (dance)
Tango dance originated in the area of the Rio de la Plata , and spread to the rest of the world soon after....

-) Club Abdullah, and other venues. Adding to the variety of the schedule was Argentina's first regular radio journal.

1925 saw the introduction of mandatory callsigns for radio stations, and from now on the station was known as LOR Radio Argentina (changed 1934 into LR2 Radio Argentina, it being the second station on the dial from the left). It also entered a collaboration with the daily newspaper Crítica, remaining under the direction of Susini and his friends but adopting the name
"LOR Broadcasting de Crítica". This arrangement lasted a little more than a year, before the station returned to its original name and ownership.

The station closed on January 1, 1997, after a religious show. This was due to economic problems caused by a bad administration.
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