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Ladybird (clothing)
Encyclopedia
Ladybird is a brand of clothing for children aged 0–13 years. Having been purchased in January 2009 by Shop Direct from the administrators of former long time owner/retailer Woolworths Group
, Ladybird is ranked third overall in the childrenswear market, with an increasing market share of 5%. Ladybird products can be bought from woolworths.co.uk
.
, Shop Direct purchased the brand and whole rights from the administrators.
In recent years Ladybird branded jewellery, buggies and bedding have been introduced to the UK market. In 2002 the brand started a licensing programme to give the brand global presence. Currently the brand has over 160 stores and concessions worldwide in territories including Ireland
, Dubai
, Saudi Arabia
and Malaysia. Stores opened in China
, India
and Egypt in 2008, along with concessions within the Stuttafords department store in South Africa
.
Woolworths Group
Woolworths Group plc was a listed British company that owned the high-street retail chain, Woolworths, as well as other brands such as the entertainment distributor Entertainment UK and book and resource distributor Bertram Books...
, Ladybird is ranked third overall in the childrenswear market, with an increasing market share of 5%. Ladybird products can be bought from woolworths.co.uk
Woolworths.co.uk
Woolworths.co.uk is an online retail company owned by Shop Direct Group, formed in 2009, after the demise of the high street Woolworths stores. The online store opened on 25 June 2009.- Stores in Britain :...
.
History
The Ladybird brand has a history which dates back to a trading partnership beginning in 1934 between the original firm Adolf Pasold & Son and Woolworths. Eric and Rolf Pasold bought the Ladybird trade mark from Klinger Manufacturing Co in 1938. Pasold's were taken over in 1965 by Coats Patons. Woolworths purchased exclusive rights to the Ladybird brand in 1984, purchasing it outright from Coats Viyella in 2000. After the 2009 collapse of Woolworths GroupWoolworths Group
Woolworths Group plc was a listed British company that owned the high-street retail chain, Woolworths, as well as other brands such as the entertainment distributor Entertainment UK and book and resource distributor Bertram Books...
, Shop Direct purchased the brand and whole rights from the administrators.
In recent years Ladybird branded jewellery, buggies and bedding have been introduced to the UK market. In 2002 the brand started a licensing programme to give the brand global presence. Currently the brand has over 160 stores and concessions worldwide in territories including Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
, Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
and Malaysia. Stores opened in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and Egypt in 2008, along with concessions within the Stuttafords department store in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
.