Lake Michigan Broadcasting, Inc. is a broadcasting entity based out of Ludington, Michigan. The company owns and operates five radio stations in West Michigan.

History

Lake Michigan Broadcasting, Inc. was founded in 1996 by Roger Baerwolf. Baerwolf, a former radio and TV executive in Texas, New York and Michigan, purchased WKLA-AM, WKLA-FM, WKZC-FM and WMTE-AM from Chickering & Associates. In 1999, Lake Michigan Broadcasting, Inc. purchased WXYQ for $380,000. The call signs were changed to WMTE-FM to reflect the co-ownership of its existing AM station WMTE.

Baerwolf Passes Away

Roger Baerwolf died unexpectedly in December 2004. His widow, Lynn Baerwolf, took over duties as President and CEO of the company following his death. His son, Michael, took over as the Operations Manager and Chief Engineer.

Lake Michigan Broadcasting Today

Today, Lake Michigan Broadcasting, Inc. has offices in Ludington, MI and Manistee, MI. It continues to broadcast local programming with community interest a priority. Local news, sports, weather and public service information is provided on a daily basis.

Current Management

• Lynn Baerwolf - President & CEO
• Jason Wilder - Operations Manager
• Ben Failor - Local Sales Manager
• Sarah Sosa - Traffic Director
• Rod Beckman - Sports Director

AM Stations

Branding	Callsign	Frequency	Location
Oldies 1450	WKLA-AM	1450 KHz	Ludington Ludington, Michigan Ludington is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 8,357. It is the county seat of Mason County.Ludington is a harbor town located on Lake Michigan at the mouth of the Pere Marquette River...
WMTE 1340	WMTE-AM	1340 KHz	Manistee Manistee, Michigan Manistee is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 6,586. It is the county seat of Manistee County. The name "Manistee" is from an Ojibwe word first applied to the principal river of the county. The derivation is not certain, but it may be from...

FM Stations

Branding	Callsign	Frequency	Location
Hit 106.3	WKLA-FM	106.3 MHz	Ludington Ludington, Michigan Ludington is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 8,357. It is the county seat of Mason County.Ludington is a harbor town located on Lake Michigan at the mouth of the Pere Marquette River...
Kool 101.5	WMTE-FM WMTE-FM WMTE-FM is an FM radio station located in Manistee, Michigan, United States, and owned by Lake Michigan Broadcasting. The station was signed on in June 1994 by the original owner, Bay View Broadcasting. The original call letters were WXYQ and the station adopted an oldies format...	101.5 MHz	Manistee Manistee, Michigan Manistee is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 6,586. It is the county seat of Manistee County. The name "Manistee" is from an Ojibwe word first applied to the principal river of the county. The derivation is not certain, but it may be from...
Z95	WKZC WKZC WKZC is a radio station broadcasting a country music format. Licensed to Scottville, Michigan, the Federal Communications Commission assigned the call letters of WKZC on June 21, 1982. WKZC took to the air February 16, 1983, as a 3,000-watt station at 95.9 MHz owned by West Shore Broadcasting... -FM	95.1 MHz	Scottville Scottville, Michigan Scottville is a city located in the north west of the U.S. state of Michigan in rural Mason County.On July 23, 2007 Governor Jennifer Granholm announced Scottville as the community chosen by the Michigan State Housing Development Authority to take part in the Cool Cities Michigan Main Street program...