The Lancia Augusta was produced by Italian automanufacturer Lancia between 1933-1936. The car was powered by a 1196 cc Lancia V4 engine.

During the 1920s, Lancia

Lancia

Lancia Automobiles S.p.A. is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Some modern Lancias are seen as presenting a more...

 had been known as producers of sports cars and middle sized sedans: the smaller Augusta represented a departure from that tradition, and contributed to a significant growth in Lancia's unit sales during the 1930s. Nevertheless, in terms of volumes sold, the Augusta was overwhelmed by Fiat's

Fiat

FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...

 much more aggressively priced 508 Ballila

Fiat 508

The 508 was a car introduced by Fiat in 1932. It effectively replaced the Fiat 509, although production of the earlier model had ceased back in 1929. It had a three-speed transmission , seated four, and had a top speed of about . It sold for 10,800 lire...

.
Lancia started its French operations on October 1, 1931.