Lano is a leading brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of soap

Soap

In chemistry, soap is a salt of a fatty acid.IUPAC. "" Compendium of Chemical Terminology, 2nd ed. . Compiled by A. D. McNaught and A. Wilkinson. Blackwell Scientific Publications, Oxford . XML on-line corrected version: created by M. Nic, J. Jirat, B. Kosata; updates compiled by A. Jenkins. ISBN...

 in Norway

Norway

Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

. It comes in varieties of shower gel

Shower gel

Shower gel or shower cream is the general term for a substance similar to liquid soap, which is used for cleaning yourself during a shower. Most commercial shower gels do not contain any saponified oil however, instead being products of petroleum...

s and liquid hand wash as well as the original soap bar. Lano is produced by Lilleborg Commodities

Lilleborg

Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products...

, a hygiene product manufacturer owned in turn by the Orkla Group

Orkla Group

Orkla Group is a Norwegian industrial conglomerate operating in the Nordic region, Eastern Europe, Asia and the US. The company's main divisions are branded consumer goods, aluminium solutions, materials, associates and financial investments.-Operations:...

.

History

The Lano soap bar was introduced in 1934, and is today dominant soap bar in the Norwegian market. In 1959, Lano introduced Lano-ungen, or "the Lano-kid", a competition where one entered a picture of a child which could then be picked out to represent the soap for the whole coming year, as well as receive various prizes. Lano liquid hand soap was launched in 1989, with a compact soap dispenser

Soap dispenser

A soap dispenser is a device that, when manipulated or triggered appropriately, yields soap . It can be manually operated by means of a handle, or can be automatic...

 being introduced in 1993. Around the turn of the millennium, Lano introduced a liquid shower gel, packed in a special container with a plastic hook for easy hanging inside a shower enclosure.

Characteristics

Lano is a mild, low-perfume soap, which has led to it being very popular as an all-round family cleaning product. This is reflected in its motto, "Lano for liten og Lano for stor", which translates very roughly into "Lano for small and grown-ups alike".

Environment

The liquid varieties of the soap is available in refill bags, and all wrappings supposedly contains as high a percentage of recycled materials as possible. According to Lilleborg, no materials harmful that are harmful to the environment upon burning or disposal are used in the product wrappings, and PVC

Polyvinyl chloride

Polyvinyl chloride, commonly abbreviated PVC, is a thermoplastic polymer. It is a vinyl polymer constructed of repeating vinyl groups having one hydrogen replaced by chloride. Polyvinyl chloride is the third most widely produced plastic, after polyethylene and polypropylene. PVC is widely used in...

is not used.