Latent inhibition
Overview
Latent inhibition is a technical term used in Classical conditioning
Classical conditioning
Classical conditioning is a form of conditioning that was first demonstrated by Ivan Pavlov...

. A stimulus
Stimulus (psychology)
In psychology, stimuli are energy patterns which are registered by the senses. In behaviorism and related stimulus–response theories, stimuli constitute the basis for behavior, whereas in perceptual psychology they constitute the basis for perception.In the second half of the 19th century, the...

 that has not had any significance in the past takes longer to acquire meaning (as a signal) than a new stimulus. It is "a measure of reduced learning about a stimulus to which there has been prior exposure without any consequence." One is practicing latent inhibition when one tries to ignore an ongoing sound (like an air conditioner) or tune out the conversation of others.

This tendency to disregard or even inhibit formation of memory
Memory
In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....

, by preventing associative learning of observed stimuli, is an unconscious response and is assumed to prevent sensory overload
Sensory overload
Sensory overload , related to Cognitive load in general, is a condition where one or more of the senses are strained and it becomes difficult to focus on the task at hand...

 and cognitive overload
Cognitive load
The term cognitive load is used in cognitive psychology to illustrate the load related to the executive control of working memory . Theories contend that during complex learning activities the amount of information and interactions that must be processed simultaneously can either under-load, or...

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