Laurent-Perrier
Encyclopedia
Laurent-Perrier is a Champagne house founded in 1812 and is the main company of the Laurent-Perrier Group, whose other flagship brands include the houses of Salon
, De Castellane
and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004. With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries.
Laurent-Perrier rose to become one of the world's best selling champagne brands as of 2005, behind only Moët et Chandon
and Veuve Clicquot
respectively.
and the disruption it brought to all of France
and French business. Following this catastrophe, Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom
. In 1925 Veuve Mathilde died, leaving the company to Eugenie Hortense Laurent. Due to the setbacks from World War I and the immanent outbreak of World War II
, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of Champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg
leaving his younger brother, Bernard de Nonancourt
, as the heir apparent. Upon Bernard's return from war, his mother began set about educating him on every aspect of Champagne making at the Houses of Lanson and Delamotte. In 1949 Bernard de Nonancourt became the owner of the company and saw it become one of the largest family-owned Champagne houses. The de Nonancourt family still retains majority ownership of the company to this day.
Relais et Chateau is an international organization which promotes particularly unique and hotel and restaurant establishments of which Laurent-Perrier became an official Champagne partner in 2001.
In 2003 JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with several other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in Japan.
Champagne Salon
Champagne Salon is a small producer of critically acclaimed Champagne made in the blanc de blancs style. Salon, along with Delamotte, is part of the Laurent-Perrier group since 1989. It is regarded as one of the greatest Champagnes on the market.-History:...
, De Castellane
De Castellane
De Castellane is a Champagne producer based in the Épernay region of Champagne. The house, founded in 1895, produces both vintage and non-vintage cuvee as well as a blanc de blancs Chardonnay Champagne. The house is currently under the ownership of Laurent-Perrier....
and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004. With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries.
Laurent-Perrier rose to become one of the world's best selling champagne brands as of 2005, behind only Moët et Chandon
Moët et Chandon
Moët & Chandon , or Moët, is a French winery and co-owner of the luxury goods company Moët-Hennessy • Louis Vuitton. Moët et Chandon is one of the world's largest champagne producers and a prominent champagne house. The company holds a Royal Warrant to supply champagne to Elizabeth II...
and Veuve Clicquot
Veuve Clicquot
Veuve Clicquot Ponsardin is both a champagne house in Reims, France, and a brand of premium champagne. Founded in 1772 by Philippe Clicquot-Muiron, Veuve Clicquot played an important role in establishing champagne as a favored drink of haute bourgeoisie and nobility throughout Europe...
respectively.
Origins
Laurent-Perrier traces its foundation to 1812 when a former cooper and bottler by the name of Alphonse Pierlot purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier. After Eugene Laurent died in 1887 his widow, Mathilde, took control and attached her name to the company, changing it to Veuve Laurent-Perrier (veuve being the French word for widow). Veuve Mathilde led the company to great success, producing 50,000 cases of Champagne. This success was short-lived, due to the outbreak of World War IWorld War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...
and the disruption it brought to all of France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and French business. Following this catastrophe, Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. In 1925 Veuve Mathilde died, leaving the company to Eugenie Hortense Laurent. Due to the setbacks from World War I and the immanent outbreak of World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of Champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg
Oranienburg
Oranienburg is a town in Brandenburg, Germany. It is the capital of the district of Oberhavel.- Geography :Oranienburg is a town located on the banks of the Havel river, 35 km north of the centre of Berlin.- Division of the town :...
leaving his younger brother, Bernard de Nonancourt
Bernard de Nonancourt
Bernard de Nonancourt was a French businessman, member of the French Resistance and president of the Laurent-Perrier champagne house for more than fifty years. Under de Nonancourt'...
, as the heir apparent. Upon Bernard's return from war, his mother began set about educating him on every aspect of Champagne making at the Houses of Lanson and Delamotte. In 1949 Bernard de Nonancourt became the owner of the company and saw it become one of the largest family-owned Champagne houses. The de Nonancourt family still retains majority ownership of the company to this day.
Late 20th century
Beginning in the late 1970s, Laurent-Perrier established a series of wholly owned subsidiaries. Those subsidiaries and their years of creation are:- Laurent-Perrier, U.K. – 1978
- Laurent-Perrier, Switzerland – 1992
- Laurent-Perrier, U.S. – 1998
- Laurent-Perrier, Belgium – 1999
Relais et Chateau is an international organization which promotes particularly unique and hotel and restaurant establishments of which Laurent-Perrier became an official Champagne partner in 2001.
In 2003 JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with several other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in Japan.